Medium has grown steadily as one of the most widely known online publishing platforms. In this article, we’ll walk you through how to get backlinks from Medium to boost your SEO ranking and visibility.
For a platform that only began its journey in 2012, Medium has quite the popularity. For those who’re unfamiliar with Medium, it is simply an online social networking platform for business writing and storytelling.
But Medium differentiates itself as a website that’s dedicated to passionated young writers who want to share their ideas with the world. It is quite similar to Instagram. However, Medium comes with substantial SEO value.
Additionally, it also has curated content and publications with built-in audiences who are interested in things you already write about. For these reasons, Medium is quite unique as a publishing platform.
Now, before we dive into how to get backlinks from Medium and boost your SEO, let’s discuss the value of these backlinks in detail.
Like most other social media platforms, backlinks from Medium are all no-follow.
So, does that mean they’re completely useless?
Time and again, we have mentioned in BacklinkSEO blog that no-follow links have a value of their own, especially when they come from credible sites.
The second thing to note is that there are primarily two ways backlinks can appear on Medium. One is the standard, in-text hyperlink that you’d find in most blog posts. The second type is a block hyperlink, which looks somewhat like this:
Does this change anything? Yes, it does. A block hyperlink breaks up the text of the Medium story. If used the right way, these attention-catching block hyperlinks can drive traffic from Medium to your website.
Understand that the ultimate goal of SEO isn’t just to catch more and more attention on your website. SEO is also supposed to help your business earn more profit. Hence, anything that sends highly relevant and targeted traffic to your site is a win.
So yes, no-follow links are a big disappointment. Is the investment in Medium really worth it then? And why should you bother to get backlinks from Medium?
Depending on your objectives, we believe investing in Medium can be quite fruitful. Let’s look at the following benefits.
Medium has a huge reader base. Hence, having quality content on Medium is likely to get you hundreds of new readers overnight. Additionally, there are several other ways through which you can convey your story to your audience:
Writing for different publications is a brilliant strategy. However, once you start having meaningful conversations with targeted authors and people you want to build a relationship with, things really take a turn for the better.
Getting organic backlinks from their Medium posts can an additional bonus. But the real business value comes from the possibility of adding another valuable name yo your network. This may also lead to future collaborations. Thus, having a prominent presence on Medium can really get you in touch with some amazing people.
Medium is a pretty flexible platform. You can import your blog posts from WordPress through Medium’s import option. By default, Medium adds the tag ‘rel=canonical’. That way, you don’t have to worry about competing against your website in Google search results.
One downside of a syndicated content is that it isn’t eligible for publications. The only people who’ll see it are your followers or people searching for it organically on Medium.
This brings us to an important question. Why should you syndicate content?
All of this, of course, leads to more backlinks from Medium.
Now that you know how beneficial getting backlinks from Medium is, you’re likely to be inclined to give it a try. But how do you go there in the first place?
One thing you need to understand is that getting a backlink from Medium is going to be a slightly different process than traditional link building. Why so?
That is because the Medium audience isn’t really interested in SEO as you are. These people are active on Medium not because they’re into SEO, but because they want to write stories. This is also one of the good things of writing on Medium. You can easily bring your writing in front of an audience without having to worry about paid advertising or SEO.
Hence, if you really want to earn backlinks from Medium, you’d have to take an indirect approach.
Earlier, we mentioned that one of the biggest advantages of publishing your content on Medium is that it’s easy to catch the attention of some big names who spend a lot of time on Medium and have their own websites.
The tactic here is to build a meaningful relationship with those people who have the authority to give you both do-follow SEO links from their own websites and no-follow links from their high-traffic Medium posts. Here’s how you can achieve that:
Investing time and getting backlinks from Medium is definitely a time-consuming process. On one hand, there are plenty of benefits of building an established presence on Medium. You can reach out to a new audience and Medium’s built-in search functions. It’s also easy to connect to other authors. Many of them own their website and can even transfer link juice if you play your cards right. It’s also great if you’re just starting out and need an audience for your content right now.
However, if SEO is your ultimate goal, you need to be wary of the amount of time you invest in crafting quality content. You also need to calculate the opportunity cost of publishing original content on Medium.
Hence, it all comes down to what approach you’re willing to take. Getting backlinks from Medium requires a lot of research. It’s not something that will come to you overnight. As such, if you’re cool with taking it slow and committing for long-term benefits, Medium can be a valuable platform for forming meaningful relationships and link building strategies.
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