When was the last time you looked something up in Google and went beyond the first page? You probably cannot remember. Most of us click on the first link that pops up in the Google search results, and maybe a few more from the first page if necessary. This is why it is so important to get your web page to the top of Google.
To get to the top of Google search results, your content must be rich in quality. But working out the perfect strategy is more important in order to achieve that. If you want your web page to reach the top of Google, make sure you remember the following tips.
You can’t think of getting your page into the top of Google without developing a proper SEO strategy. And for that, you need to determine your appropriate keywords.
It is important to think from a customer’s point of view. You need to know what your potential customers type when they are searching for the product or service you provide. Those are your keywords and your focus should be on finding them out. While determining keywords, you should remember to –
Choosing your keywords correctly is extremely crucial if you want to get more views on your page.
The search results that you find in your Google search come from an organized index that Google uses for its convenience. Google goes through millions of web pages to create this index. So, the easier you make it for Google to find you, the higher your chances are for getting into the Google index and ultimately, at the top of the search results.
So, how can you make it easy for Google to scan your web page? You just need to know some specific locations where your keyword should pop up. If you place your keywords in the following places of your page, you will increase your chances of getting to the top of Google search results.
This one is a no-brainer. You should include your keyword in the title of your post, as well as your page.
Meta description is the short excerpt under the title of a page which tells you what to expect from that page. Obviously, people will not be interested to click on your link unless they find what they are searching for. So, it is crucial that you include your keywords in your meta description.
URL is basically the link that you expect people to click on to view your page. Placing your keyword here makes it easier for Google to know what your page is talking about. That increases your chances of getting into Google’s index easily.
Google cannot see the images of your page if you don’t include text alternatives (alt tags). So, while you are adding alt tags to your images, make sure you add your keywords there as well.
One of the best ways of getting higher rank in Google search results is to produce a good number of quality backlinks. If credible websites link back to your content as credible sources, your website gains relevance. It is one of the most important ranking factors of Google.
So, how do you get more links? Here are some ways that you can use to generate more links and establish your website as a trustworthy one.
Imagine you are looking for an eye specialist. You receive suggestions from a neighbor that you don’t know that well, and from your heart specialist. Whose suggestions are you going to take?
It is true that a higher number of backlinks will increase your chances of getting to the first page of Google. However, the quality of the referring domains is more important. If the website which refers to your link is credible, trustworthy, and authoritative; it passes on some of its trustworthiness to your website as well.
In order to create such links, you can take the help of link building tools. If authoritative websites are looking to links to your competitors, there is no reason for them to not look for you. So, you can just look into the backlink profiles of your competitors and use that information to create links to the websites that are more credible.
Guest blogging is a technique that plays out well for everybody involved. It basically means that you get to post your blog on another website as a guest blogger. So, the host website gets high-quality content and you get to introduce your website to a new group of audiences by placing a link to your website on the page.
Guest blogging is an excellent way of getting closer to a place on the first page of Google search results. However, your content needs to be very rich in quality in order to be hosted in another website.
This is a point that is often overlooked. In order to compete with the heavy competition online for a spot in the first page of Google search results, you need to keep improving and updating your website. You cannot let your web page get old.
In order to do so, you need to work continuously to improve your web page. Make it more informative and user friendly. Make sure when someone visits your web page, there are additional pages that support your content within your website.
If your customers click on your page from their mobiles and have difficulty accessing your content, that will never reflect well on your website. Most people use phones and tablets now, so having content that is designed for computer and laptop users will be a serious flaw. Your website will not reach the top of Google without catering to the needs of the lion’s share of your target audience.
You must ensure that your website is responsive to all platforms. Your website should be able to function properly in both mobiles and computers. If you focus on that, you give your web page more chance to reach the top of Google search results.
Making your website function properly in all platforms is not enough. Remember that visiting your website is an experience for your potential customer. If you manage to make it smooth and enjoyable, your website will get more views and ultimately will manage to rank higher.
In order to do that, you must know what the customers want. Make sure you are trying to add functions that makes the user experience positive. Your website should –
The longer users stay at your website and the more users you get, the higher you manage to rank in the Google search results. So, your website should give consumers enough reason to click, stay, and come back after they leave.
You are reading this blog because you know how tough the competition is. Getting to the top of Google search result is not a piece of cake. However, you can use this competition to your advantage by using the skyscraper method.
There is hardly any topic left online for you to be the first one to write. But that also means you can go through enough content online on your specific topic to understand what they are missing or what you can do better than them. This gives you the chance to stand out from your competitors given you do ample research and put enough effort into publishing your content. And if your web page has the best content that Google has to offer, why won’t it be at the top of Google?
If your website has a blog, it will definitely stay ahead of the websites that don’t. People visit websites with blogs a lot more than other websites.
Businesses that blog get 55% more website visitors than businesses that don't. (HubSpot)
If you want to get your web page to the top of Google, you need those extra 55% visitors. So, if you don’t have it already, you should create a blog for your website. Blogs are a great way of getting more reach through your keywords if you use them effectively.
Google uses web crawlers to know the contents of your website and put them into categories. You must make sure that you provide access to meta robots and website crawlers. If you block them, you will not show up in the search results.
It is crucial to remember that when you are trying to get your web page to the top of Google search results, you are trying to get popular with both the consumers and the search engine itself. So, there are steps that you need to take to be better recognized by Google, which will enable you to get into the attention of a wider span of the audience. And from there, your contents will take charge.
Was this helpful and informative? We really hope your web page reaches the top of the Google search results. If you want to know more in detail about the steps that will help you achieve this feat, do visit Backlink SEO. All the best!