10 Ways To Optimize Your Website to Improve Search Rankings

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Search Engine Optimization needs to be at the top of your priority list if you are relying on people to find you through Google searches. Generating leads for your business becomes a lot harder if nobody can find you. in the first place.

93% of experiences on the internet start with a search engine. Google's top search results have a 33% chance of getting clicked. This means you’re missing out on a third of potential traffic if you are not at the top of your Google search page. So, if you are wondering why your website is not ranking higher like the other websites on Google, it is because they are making a conscious effort to improve their SEO.

In this article, we’ve compiled a list of ten ways how you can optimize your website to rank higher on search results.

But first, let’s dive into what SEO is and how it works.

What Is Search Engine Optimization

Search Engine Optimization or SEO is often known as the science and art as the science and art of getting pages to rank higher in search engines like Google.

You will often see in Google and other search engines like Bing, that paid advertisements are usually at the top of the search results page, followed by the regular results. These regular results are also called organic search results.

Organic search traffic is a term used to refer to the traffic that comes by proper Search Engine Optimization and not through paid search.

Search engine marketing (SEM) or pay-per-click (PPC) are the terms used to refer to paid search. The higher your visibility in search results, the higher your ranking and therefore, the higher the number of customers.

How Does Search Engine Optimization Work

Search engines have spiders or automated robots. These spiders collect all kinds of information and data about your website on the pages that make it up. This helps them to easily determine when to push a page on your website to the searcher.

The spiders collect title tags, internal linking, page speed, social signals, backlinks, and many more. There are multiple things to consider when trying to optimize a website.

With over 200 ranking factors used by Google in their algorithm, you have to determine how well your site is optimized in both off-page and on-page ranking.

One important thing to consider here is that the spiders are automated by computer programs and not actual human beings. Hence, these have limitations. They cant view a website as normal humans can. They crawl the code of the website which implies that they cant see videos or images or audio clips or flashy designs.

10 Proven Ways To Optimize Your Website To Rank Higher In Search Results

1. Improve Site Crawlability

Crawlability means the spider’s or search bot’s ability to crawl or access all the content throughout your site. If those spiders cannot access your web pages to index your content, your pages will never be ranked high in the search results.

To ensure access to the bots, make sure you have a good linking structure that fluidly connects all your web pages. Use a robots.txt file to exclude the pages you don’t want to be crawled.

Moreover, Google’s search console not only lets you see which pages have been crawled but also has a robots.txt generator you can use.

2. Optimize Images and Visuals

You might have added tons of images to your website to make it look more appealing. But you have to make sure to optimize these properly if you want to improve your website’s SEO ranking.

3. Ensure Quality Outbound Links

Outbound links are one of the best ways to increase the credibility of your website. One important thing is that all of your data claims should be linked to authoritative and trustworthy sources.

You can also use outbound hyperlinks to websites with high domain authority. Make sure all the information or links from the hyperlinks are up-to-date.

You’ll also have to include internal links to improve your Search Engine Optimization. These links direct your visitors to other pages of your website. This allows your users to search through your content more and hence, improves your SEO.

4. Display Accurate Contact Information

To improve the credibility of your website, it is crucial to provide accurate and updated contact information.

Make all your contact information clear and in plain sight, for people to find. If you don’t do so, the worst thing that could happen is people will start reporting your website only because you forgot your email address, location, and phone number.

Having your website marked as spam is bound to crush your SEO efforts. This is one of the easiest yet most dangerous factors to overlook.

5. Get The Right Keywords

Google uses over 200 factors in its algorithm to determine search rankings. Here are some of the key factors that can have a massive impact on your SEO efforts.

Image from Quicksprout

You might know it already but keywords play a very significant role in improving your SEO. You might want to include your keywords sparingly, but enough to spread them out throughout your content.

Remember not to go overboard with and saturate your website with keywords. More keywords don’t mean a better ranking. In fact, your ranking will take a hit when Google picks up on this, and it will.

Make sure your keywords fit naturally in your sentences by including them in image captions and header tags. Try using long-tail keywords. These are three or four-word phrases used by searchers to look for specific content.

For instance, if a user is looking for a phone to buy, and wants the phone to be suitable for gaming, they would probably not search for “phone”. Instead, they’d usually search for “best phones for gaming”, or “gaming phones under $500”.

Ranking for these long-tailed keywords will give you a greater chance of ranking higher, as these usually drive high-quality traffic.

6. Create Engaging Titles And Descriptions

You need to write an engaging title for the pages of your website within 65 characters. Although there’s no strict character limit for titles, it will however get cut off after 65 characters, when displayed in the search results.

Here are a few tips on how to make sure your titles are click-worthy:

7. Optimize Loading Speed

Nowadays, when accessing a website, people expect it to load quickly. This is a very important factor to consider while optimizing your website.

Your website is highly unlikely to rank higher through Search Engine Optimization if your website takes ages to load.

These are a few loading speed benchmarks to take note of:

8. Ensure Quality Backlinks

When another site links your site in their content, either because they like your content or you have high authority, these links are known as backlinks.

But how are you supposed to ensure the quality of these backlinks?

Creating engaging content will opt for other websites to want to share which will also allow them to include these backlinks to their sites.

Apart from unique content, good infographics and interesting statistics are a great way of driving backlinks. You can also build and monitor your backlinks easily with BacklinkSEO.

BacklinkSEO allows you to optimize your backlink workflow along with saving hours outreaching. You can also get competitor insights, monitor unlimited keywords, import your backlinks automatically, manage projects, have detailed reporting, and more.

9. Craft Engaging Content

SEO can only be as good as your content. Long-tailed keywords won’t save you if you’re hosting poor-quality content on your website. This makes having great content a top priority for your website.

Plagiarized and duplicated content can be spotted through search engines and you will be penalized for doing so. Any page should have a minimum of 300 words of original content.

Huge paragraphs with little to no information can also hamper the quality of your content. If you have a lot to write, break it into smaller chunks and use lots of headings and subheadings to make them more readable.

Google introduced the E-A-T criteria in 2015.

E= Expertise A= Authoritativeness T= Trustworthiness

Google’s guidelines specified a few topics that require a high E-A-T score. For example, websites containing information about treatment for cancer and other sensitive subjects need to have higher E-A-T.

The content on these websites might include statements from recognized or experts in the field, or links to reliable sources such as .edu or .gov websites and peer-reviewed research to get a higher E-A-T score.

10. Get A Mobile App

This might come as a surprise, but creating a mobile app can actually be extremely effective for boosting your Search Engine Optimization efforts.

It may look like an expensive option (which it can be), but it's also an investment. You might also ask how exactly does it boost your SEO?

Recently, Google has started indexing apps on Google search with Firebase App Indexing. Users when searching for keywords in your niche will stumble across your app, which can drive traffic to your website as they’ll look for more information about it.

When your app pops up on a google search page, it automatically becomes a valuable source of information. If you have the expertise or the budget, this is an option you might consider seriously.

Final Thoughts

Now, that you know what SEO is, how it works, and how to use it for getting higher ranks, it’s time for implementation. The 10 optimization practices we’ve explained in this article can help you streamline your SEO efforts to get maximum results.

SEO is a continuous process. Make sure to evaluate your results and see what works for you and what doesn't. Having the right SEO tools can help you achieve exactly that.

If you’re looking for a backlink monitoring tool that helps you keep tabs on your backlink profile in real-time, BacklinkSEO is the perfect tool for you.

Create a free account on BacklinkSEO today and start gaining more backlinks and growing your traffic in no time!

How To Establish A Successful Brand Voice For SEO Advantage

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Branding is one of the most powerful practices for a business. If done right, people pay more, buy more, make faster purchasing decisions, and stick with the same company until they become brand advocates.

Branding is also an undervalued SEO tactic. Your customers, all of your stakeholders, and your investors have a perception of your company through your brand and your brand voice.

People's feelings about your company in the marketplace are impacted because of your brand as it's a combination of promise and personality.

SEO is more important than ever before due to the competitive online environment for brands. Branding and SEO shouldn’t be considered mutually exclusive things. They work best when kept on the same page.

Around 50% Millenials find and buy from a new brand by just searching them on their mobile devices in spite of knowing very little about them. You have to see the real value in an SEO branding strategy for people to make your brand their favorite one.

In this article, we’ll guide you through the process of creating a brand voice for an effective SEO branding strategy that can help you increase branded traffic to your website in the long term.

What Is Branding and Brand Voice

Branding is the marketing practice of creating a symbol, name, or sign that differentiates a product from others. Some examples of branding techniques include the use of taglines, mascots, jingles, or logos.

Brand voice refers to the personality, emotion, and way you talk to your customers infused into your brand’s style of communication.

Why Is Branding And Brand Voice Important

One of the main reasons branding being relevant is that people often tend to make purchase decisions with their heart, not their head.

They buy from brands they can really connect with, that fit in their lifestyle, and fit their personality. So, it’s really important that when they come across your website or follow you on social media that they get a sense of your brand’s personality.

Language and brand voice are a huge part of how you demonstrate that kind of personality.

Another reason branding and brand voice being considered so important to boost your SEO can be summed up by the phrase, “Don’t tell me you're funny, make me laugh”.

In an increasingly digital-focused world, most people’s first experience of your brand is online and it’s often through your marketing copies. They’re going to read your website, your blog, your social media posts, and so it’s your content that's got to show those characteristics that we are “funny”.

The final reason why we think branding and brand voice is so important because it’s not optional.

There’s a lot of things in marketing like podcasting, social media, paid advertising - things you could choose to do or not do, or engage with to a greater or lesser degree.

But when it comes to a brand voice, you have no choice - you NEED to have one.

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How Does Brand Voice Help SEO

Brand voice and SEO are considered two sides of the same coin. Here, SEO does the first part of the work. It gets people to your content in the first place.

Once that’s done, SEO hands over the baton to brand voice and to other areas of content. This is to make sure when people actually get to your content, they actually read it, engage with it, connect with it, and respond.

So, in essence, brand voice is one of the things that makes sure that your SEO efforts actually pay off and convert people.

Developing Your Brand Voice

Developing your own brand voice might not be as easy as you think it might be. The main goal of your brand voice is to be able to reflect who you are as a business and also to ensure potential customers can engage with it on the right level.

1. Consider The Demographic

The first thing you got to do is really getting to know your customers.

Research what they want and how they want it to be presented to them. Consider the following parameters and demographics: gender, financial situation, age, lifestyle, and profession.

You can also carry out a competitor analysis for companies in similar industries to see how the brand voice works for them. After you properly understand who your target demographic is, you can tailor your brand voice according to their preferences.

If your content is aimed at an older demographic, it's better to keep your content tone a bit formal. Whereas when you are targeting a younger group of people, you might use a friendly style of writing with a few emojis thrown here and there.

2. Review Your Brand Promise

Your brand promise is not something you say to your customers, it's the basis of how your organization promises to relate to those to come across it. That's the reason why a brand promise is said to be the essence of that brand.

It's really hard to develop a successful brand voice without a strong brand promise. Here are some examples of brand promises from huge organizations if you have not developed your brand promise yet:

A vital part of your content vision is your brand promise. Once you have your own brand promise, this can be an integral part to develop your brand voice.

3. Look For Inspiration

While developing your brand voice, you can look up the ones created by your competitors, or the brands with the same target audience.

Research, read, learn from the content developed by other major brands and tweak it according to your customer base. Below are some of the organizations with solid brand voices to learn from:

4. Document Everything

Document the entire process of developing your brand voice is a good practice. You can compile and publish this to internal stakeholders including your marketing and sales team.

While creating brand voice guidelines and/or best practices in your company style guide, make sure you set appropriate benchmarks. This helps marketers working in or with your organization understand how and when to incorporate the brand voice in marketing communications.

5. Ensure Consistency

Consistency is a key factor when it comes to brand voice implementation. All of these above-mentioned activities won’t be enough if you don't ensure consistency in your efforts.

You have to always reiterate your brand voice to your company’s employees and stand by it. This is crucial during the initial phase of implementing the brand voice, which helps you to make it a part of your company culture.

Image by Gabrielle Henderson from Unsplash

The 5 Ds of Developing A Brand Voice

The 5Ds include actionable tactics to help you to find, develop, and improve your brand voice. This includes defining your “why”, differentiating from the competition, developing brand personality, and

1. Define Your Why

“People don't buy what you do, they buy why you do it. What you do simply proves what you believe”. -Simon Sinek, Start With Why.

People don't care about your what, they care about your “why”. There are millions of people doing the same thing that you are doing. But why does it matter to you is what's compelling as to why they might choose you over someone else.

So, ask yourself these questions to get you in the right mindset when you are developing your why.

These are questions to give you a gut check on why are you doing what you are doing, what is your brand and why does it matter. Below are a few examples of some companies that have done this right.

2. Differentiate From The Crowd

“When you write like everyone else, you are saying, “Our products are like everyone else’s”.

Would you go to a dinner party and repeat what the person the right of you is saying all night long? Would that be interesting to anybody? Why are so many businesses saying the same things at the biggest party on the planet- the marketplace?”- Jason Fried.

Differentiating your brand voice really goes a long way in terms of the marketplace. Let’s go to another gut check. These are questions you can as yourself to separate your brand from other competitive ones:

3. Decide who your people are

“It is an insight into human nature that is key to the communicator’s skill. Whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He, therefore, becomes a student of how people read or listen”. - William Bernbach

Image by Timon Studler from Unsplash

You can be an amazing writer but if you don't know how people communicate and who you're communicating to, your words really aren't going to be very effective. So it's all about studying how people read, how they listen, how they communicate effectively.

4. Develop Your Personality

A brand personality makes your brand more relatable to your target audience. It embodies a set of emotional traits and behaviors, which remain consistent over time.

Having a relevant brand personality can help you build strong relationships with your audience.

Developing a brand personality boils down to one broad question - How do want your audience to perceive you?

This can be further broken down into:

Do you want to come off as reliable? Do you want to be considered sophisticated or carefree? How much humor do you want to incorporate in your content?

Crafting a brand personality is easier when you’ve clearly understood what your target audience is looking for.

5. Dedicate Your Company’s Mission

When you think about your brand, what are the words that come to you, and what defines your company best?

You have to know what your brand is bringing to the table and exhibit it to the customers visually and through your words. Warby Parker and MailChimp nailed this part of developing their brand voice.

Final Thoughts

Branding and SEO aren’t mutually exclusive. Having a robust branding strategy and the right brand voice can boost the effectiveness of your SEO efforts.

Understanding the importance of developing a brand voice, and making efforts to create one is the first step to a successful branding strategy. You need to make sure that your SEO strategy is on par with your branding efforts. To do so you need the right tools at your disposal, including an all-important backlink monitoring solution like BacklinkSEO.

BacklinkSEO helps you automate your backlink outreach and monitor your backlink profile so that you can gain quality backlinks and grow your traffic consistently.

Why wait any longer? Create a free account on BacklinkSEO today and keep tabs on your backlink profile in real-time!