A Comprehensive Guide to Search Engine Visibility Strategy

A screenshot of a cell phone Description automatically generated


A Comprehensive Guide to Search Engine Optimization Strategy

Search Engine Optimization is key to visibility, but it has so much more value than that alone. When you attract more traffic to your website, that, right there, is your chance to convert that traffic into leads and customers. Deeply connected to SEO is Public Relations, another powerful brand marketing discipline. This guide aims to elaborate their points of synergy within a strong search engine strategy and demonstrate how the smart application of available resources and tactics can lead to dominant brand visibility in search.

WHAT WE’LL TALK ABOUT IN THIS GUIDEA picture containing screenshot Description automatically generated

1. How can you optimize your link building strategies with the help of PR?

2. How can you utilize keyword research to increase the visibility of your pitches and press releases?

3. What is Search Engine Visibility? Why is PR so crucial in a brand’s search success?


How is PR Related to Link Building?image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=161&w=616&ac=1A picture containing clock Description automatically generatedimage?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=111&w=152&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=145&w=185&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=115&w=152&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=35&w=121&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=139&w=2&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=139&w=2&ac=1

Traditionally speaking, PR has been a brilliant medium of establishing SEO authority by achieving top quality backlinks for a brand. The net total along with the overall quality of backlinks are crucial indicators of your site’s credibility in the eyes of a Search Engine. So, the more you can earn high-quality backlinks, the more likely it is that your website will receive an upgrade in search algorithms.

image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=36&w=623&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=78&w=180&ac=1

Link Equity

(also known as Link Juice)

Link equity is a commonly used term in the SEO world to suggest the worth or value passed from one webpage or website to another. It is an important criterion of search engine ranking that is based on the notion that certain links provide value to your website. You can either receive or pass this value via hyperlinks. Search engines view these links as votes or confirmation given by other websites that your page is credible and worth following.A picture containing drawing Description automatically generated


image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=36&w=623&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=78&w=271&ac=1

Do-follow Links

A do-follow backlink is the type of link you desire the most. Because it transfers ‘juice’ to your website, it will help you increase your SEO ranking and add value to your site. Note that backlinks coming from sites that have more authority hold more value. However, you should steer clear of do-follow backlinks that come from suspicious sites. These are ‘toxic’ backlinks that you should avoid at all costs.

No-follow Links

The name ‘no-follow’ pretty much sums it up. A no-follow backlink is the type of link that DOES NOT add value to your website. Publishers include a ‘rel=nofollow’ HTML tag for a no-follow link. Hence, a no-follow link does not transfer any link juice to your site, nor does it help you increase your search engine rankings.

When you look at it as a website visitor, you probably won’t be able to tell the difference. But in the world of HTML, this is how it looks like:

Do-follow Link: <a href= “https://backlinkseo.com/blog” >

No-Follow Link: <a href= “https://backlinkseo.com/blog” rel= “nofollow” >

When Do You Have No-follow Links?

  1. Affiliate Content: In the case of affiliate content, authors and publishers will generally add a no-follow tag to ‘Purchase Now’ options and then link to Amazon, Flipkart, eBay, etc.
  2. Contributor Content: Google recommends tagging do-follow links to the content written by staff writers only. This is done to restrict the sale of links to high-quality links. To discourage the “sale” of high-quality links, Google recommends restricting “follow links” only to staff writers. Again, if, in any case, a publisher lets several contributors add their content, it is natural to make all the links they attach no-follow links.
  3. Other types of self-published content: Generally, links posted on social media platforms are no-follow.

image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=36&w=623&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=35&w=623&ac=1

Crafting your content right can grab your prospect’s attention more than you know. The traditional PR approach may be obsolete but modern PR tactics still add value to your search engine ranking.

When you build up a press release, make sure you not only emphasize on the story’s field of focus but also tie it to search engine optimization. This will help you attract prospects of your niche.

image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=35&w=505&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=30&w=147&ac=1

image8

  1. Choose Your Keyword WiselyA close up of a sign Description automatically generated

When you think of a key phrase, you need to ensure you utilize it the right way. If it aligns with how people look for that product or service, your chances of remaining at the top of the search engine results increase drastically. For instance, you think of the keyword ‘kayak’. In this case, ‘lightweight kayak’ drives thrice more traffic than ‘portable kayak’. These minute details can have a major impact on your search engine optimization.

  1. Quote the Right PeopleA close up of a logo Description automatically generatedA close up of a logo Description automatically generated

Customers look for assurance all the time. Renowned figures, such as a reputed athlete or a celebrity, social media influencer, etc. may be the subjects of a certain search. Hence, quoting a famous personality of your niche in your press release offers better visibility. A close up of a logo Description automatically generated

  1. Use Solid Data & StatisticsA picture containing drawing Description automatically generated

Search algorithms acknowledge and reward data representations. This is a simple hack that will be picked up by customers and journalists alike. However, not all press release subjects will have this scope, but researching for original content with solid data is worth your time and energy.

  1. Don’t Be A Spam Machine

Mindlessly distributing your content across industries that aren’t even your concern will get you nowhere. And with SEO, you can even be penalized for this kind of action. Remember when we talked about toxic backlinks? Even if you get a do-follow backlink from a site of questionable credibility, it will impact your page rank negatively. It is important you distribute your content wisely. Disseminating your PR without accountability is the last thing you need.image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=159&w=177&ac=1

image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=35&w=505&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=30&w=381&ac=1

TITLE

The optimal length for search engine titles is 60 characters at max. Do not put a descriptive title to incorporate everything into a single line. Be concise, be specific. Make sure your key phrase is present within your title. That’s how search engines will know what your press release is focusing on. If your key phrase is ‘get backlinks from Medium’, you can add the title ‘How to Get Backlinks from Medium – Link Building 101’.

A screenshot of a cell phone Description automatically generated

META DESCRIPTION

In a blog post, this section presents itself separately from the text body of the press release. By any chance, if you can’t enter the meta description, the first few sentences can be used. Make sure your meta description has your keyword. Keep it concise and limit it to 2-3 sentences. Typically, Google shortens the meta description to 150-160 characters. Make sure your audience understands the theme of your content within that limit.

TEXT BODY

Your focus keyword should be in the title as well as the first paragraph of your text body. Additionally, you should distribute your key phrase evenly within your content. How many times you use it will depend on the length of your text. Make sure you use headings and images to attract your prospects’ attention and get them hooked.


image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=36&w=623&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=30&w=241&ac=1

Search offers PR a highly valuable resource consisting of targeted customers, media, and substantial success metrics. A screenshot of a cell phone Description automatically generated

Public Relations has always been a crucial top-of-funnel marketing strategy. By leveraging third-party endorsement, reaching new customers is at the core of this profession. Regardless, it’s important to reach the right people – and that is the biggest challenge that SEO experts face now and then.

Suppose you achieved a big PR hit. But how do you measure that? Can you find out how many people saw it? Of the audience who saw it, how many were truly engaged with your content? Did they just skim through or did they actually read up? Are they the people you’re trying to target? How many people there wanted to make a purchase decision or implement a call-to-action?


A close up of a device Description automatically generated

Search Engine Visibility (also known as SEO Visibility)

Search Engine Visibility refers to the overall visibility of your website in Search Engine Ranking Results (SERP). Broadly speaking, it is the volume of traffic a website earns from its rankings in the organic search results.

SEO Visibility directly relates to the probability of a customer discovering your product or service while searching for a keyword familiar to your brand.

PR is capable of creating powerful Search Engine Visibility in places where SEO struggles

Websites often face a hard time placing their content within the top search results for non-branded popular key phrases that have informational, navigational, or transactional intent (e.g. ‘Best Welding Carts’ or ‘Where to stay in Long Island?’). Earned Media performs fairly well in this aspect. This creates a potential scope for huge PR wins.image16

EARNED MEDIA

Earned media is the content that someone else creates for your website but it’s a content you didn’t have to pay for. It includes word-of-mouth promotion, posts, shares, mentions, reviews, and so on. Good content and strong organic rankings are two of the biggest drivers of earned media. In terms of content, informative, interesting, and qualitative content increases your chances of receiving earned media. This includes:

OWNED MEDIA

Owned media is any form of content that you own and create yourself. You have complete control over your owned media, and it is unique to your brand. This can range from your company blog to your YouTube channel. The more owned media you possess, the higher the chances of getting more exposure in the digital world. Owned media includes:

PAID MEDIA

The title explains it all. Paid media is the content you have to pay for to place and promote across different channels. Paid media includes:

How to Select Keywords That Lead to Earned Media

As mentioned earlier, not all keywords hold the same value. SERP is loaded with a multi-channel sandbox filled with brand-owned sites, e-commerce sites, reference sites, and so on.

Our recommendation would be starting with a list of key phrases your website is always using for its SEO efforts. Thereon, you can start sorting through that list and identify key phrases that result in PR opportunities. Look at this search for instance.


A screenshot of a cell phone Description automatically generated

BacklinkSEO – The Tool You Need to Audit Brand Presence

PR Visibility Score Percentage of clicks your website receives based on your keyword ranking and average search volume. The greater the score, the better the website’s visibility.A screenshot of a cell phone Description automatically generated

Keyword Search Volume

Indicates the number or volume of searches for a specific keyword within a set time frame. As an SEO enthusiast, it will enable you to see how a keyword drives traffic to your website over time.

Estimated Content Clicks

Refers to the number of visitors you get each month.

Equivalent Advertising Value

With the help of Google Ad Planner, EAV will measure the benefit your website receives from a certain PR campaign or media coverage.

Content Coverage

Shows where your content stands within organic search results.

Search Engine Intent

Refers to the reason behind a searcher’s query on a search engine. Understanding why your prospect searches for your service plays a big role in SEO visibility.


Key Takeaways

How do you win brand placements and step up your search engine rankings?

Organize Your Key Phrases

Focus on non-branded key phrases. Analyze how a customer can find your product. Set your keywords accordingly.

Evaluate SERP For PR Opportunities

Create a target list of all the media hits within a keyword’s SERP and track whether or not your brand was included.

Track your success with BacklinkSEO

Use BacklinkSEO to track the visibility of your content within SERP. Open a free account without further ado.

image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=64&w=816&ac=1A drawing of a face Description automatically generatedimage?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=31&w=148&ac=1

Backlinks - What They Are and Why They Matter for SEO

If you have just taken the first step into the world of SEO, you’ll naturally hear the term ‘backlink’ countless times. Here’s a comprehensive guide on what backlinks are and why they matter for SEO.

seo and it's branches

Simply put, backlinks are just links from one website to another. Any time you include a link to another website on your blog, the website has a backlink from you.

Stick around to find out why backlinks are so important, how to tell apart a good backlink from a bad one, and many more.

This article will cover —

  1. Difference between outbound links and inbound links
  2. Why are backlinks important?
  3. How do I identify good backlinks?
Person working on a laptop
Photo by Myriam Jessier on Unsplash

Outbound Links vs. Inbound Links

Simply put, outbound links (also called external links) are the links from your website to another one. By contrast, inbound or internal links are links to a different page on the same website.

Outbound links help improve your rankings more than inbound links. However, inbound links aren’t all useless; they have some intrinsic values. They can help reduce your page’s bounce rates since the people who click on the link are likely to be genuinely interested in the content.

Why Are Backlinks Important?

Backlinks must be one of the top 5 factors that affect rankings on SERPs. Yes, they are really THAT important.

The number of quality backlinks significantly increases your chances of ranking high. Backlinks tell search engines that the link-hosting websites are vouching for you.

To illustrate, the first page of Google search results gets 71 to 92 percent of the traffic. Guess what’s the traffic rate for the second page. 6 percent. Yes, that is how big of a difference in one ranking makes. So, if you’re not ranking on the first page, you will be getting significantly lower traffic, which means even less chance for you to improve your rankings.

Moreover, backlinks increase organic search traffic to your website. Because the links should ideally come from relevant blogs, people who are genuinely interested in your content are more likely to click on the links.

Lastly, search engines revisit popular pages more than their less popular counterparts to check for new links. If your site has been linked to by a popular page, search engines can find your content faster!

Thus, backlinks are incredibly important for SEO.

How Do I Identify Good Backlinks?

When it comes to backlinks, the more the merrier, right?

Not necessarily. In fact, bad backlinks can hurt you.

If you get a lot of spammy backlinks from bad sites that have unusually low domain authority, Google may suspect that you are paying agencies to link to you. And they don’t like that. In such a case, your rankings may be adversely affected.

Factors To Consider For Backlinks

1. Relevance: How relevant is the link-hosting page to your website? If you get backlinks from very popular websites that aren’t relevant, it might not significantly improve your traffic or rankings.

For example, if you have a bakery, a food blog ranking to you is far better than a renowned tech blog linking to you. And chances are that people who are reading a review on the food blog will click on the link and want to buy your products, given that your food tastes good!

2. Domain/page Authority: If the page linking to you is significantly authoritative, it may help increase your site’s authority too. However, the number of outbound links the page contains also matters. If you have two similarly authoritative pages linking to you, and one has half the number of relevant links as the other, chances are that the former will help increase your site’s authority more than the latter.

3. Positioning: Where on the page your site’s link is placed does matter. If the link is placed near the top, or in a similarly visible place, or is in an eye-catching color, it can gain more authority than if it is placed in the page’s footer.

4. No-follow/Do-follow: Do-follow links influence your rankings much more than no-follow links. No-follow links signal to Google that although the site is linking to you, it does not trust you a lot. However, both types of links help increase website traffic. And increased traffic does help with ranking higher.

5. Other linked-to pages: The other pages linked to by the site also matters. If the site links to bad pages, it may affect its rankings. If that site also links to you, this issue might adversely affect your rankings too!

6. The traffic of the link-hosting site: If you get a backlink from a site that usually gets high organic search traffic, it should be sending you greater referral traffic compared to a site that gets less traffic.

7. Anchor text: Anchor text is the words people can click on to be directed to the linked website. While it does matter because it sets the context, the correlation between anchor text and rankings is weak, according to a study conducted by Ahrefs.

Infograph showing how backlink metrics are correlated with rankings
Source: Ahrefs

This infographic depicts the correlation between rankings and several metrics of backlinks. Here we can see that the URL rating of a page, which is a measure of the strength of its link profile, has the biggest effect on rankings. You can view such metrics for your site and that of your competitor’s using a link analysis software like BacklinkSEO.

Lastly, getting more backlinks is obviously crucial. Only creating good content may not be enough - you have to email others, link to other websites, and more. To know about more handy methods, click here.

Some Final Words

Now that you know just how important backlinks are for rankings and traffic, you are probably wondering about how to get more of them. But you know that quantity of links is not the only factor here- the quality matters too.

To leave you with some final advice - finding quality backlinks, a process called link building, takes a lot of hard work. They aren’t easy to get, and Google knows that. But the results will be rewarding. Do not hesitate to put in the effort. Your future self will thank you.

Link building is an essential part of the SEO process, as we can see. Want to learn some top-notch, proven strategies? Get them here.

How to Get Backlinks Indexed: 6 Steps You Need to Know

If you own a website, you surely want your website to rank higher in Google search results. And for that to happen, you need to increase the number of backlinks to your website. Doing so takes a lot of work, but all your work may go in vain if you don’t know how to get your backlinks indexed. Put simply, if your backlinks aren’t indexed, they simply are not worth anything.

Before we talk about how to get your backlinks indexed, let’s talk a bit about what backlink indexing is and how it works.

a person checking backlinks indexed by laptop

How Does Backlink Indexing Work?

There are millions and millions of websites out there on the internet with billions of contents and subject topics. Obviously, even for Google, or similar search engines, keeping track of them all and ranking them for the ease of users is not an easy task.

So, Google uses an index to keep track of all the websites out there.

How are backlinks related to the indexing process? Simple. Google categorizes the webpages according to their contents and ranks them based on several factors that it thinks indicate the relevance of a website. The quality and quantity of backlinks are one of the most important factors that Google judges when it picks a website for indexing.

But for any search engine to pick your backlinks up for the weight they put in terms of indexing, the site needs to know that your backlinks exist. Getting spotted by Google or other search engines is the first and absolutely necessary step for your website to land any ranking at all in the search results.

However, don’t just panic and spend useless sums of money for getting your backlinks indexed straight away if you find some of your backlinks are not indexed so far. Google takes a week or two to index the backlinks in general. So, give it some time before you worry about getting your backlinks indexed.

So, how to get your backlinks indexed? Here are some tips that will come in handy.

1. Create Links That Are Relevant

We all know that a high number of backlinks increases the chance of landing a higher spot in the Google search results. However, you must remember that the quality of backlinks is more important than the quantity of them. Getting quality backlinks from authoritative websites adds great value to your website and makes your site more relevant, credible, and authentic. This is why getting backlinks that are relevant is so important.

If you’re trying to get your backlinks to be indexed by Google, you have to make sure that you make it as easy as possible for Google to pick your backlinks up. And adding relevant backlinks does exactly that. When the backlinks of a particular article align with the topic of the article, it becomes easier for Google to spot the backlinks. What’s more, it also increases your website’s authenticity to Google.

2. Put Quality Contents Around Your Link

This is a no brainer. If your content is not rich in quality, nobody will bother sharing it. Without shares from readers, there hardly is any reason for anyone to notice your content at all. And that includes Google as well.

Relevance is key, but making sure that your content is of rich quality takes much more than that. You need to be attentive to the detail, you need to make sure your content is polished and error-free. Create standards for the contents of your website so that your site manages to maintain consistency in terms of content creation.

Once you surround your links with high-quality content, your website is bound to get more reach. And more people will start noticing. Google included. And then, it will start putting your links to its index.

3. Focus on Second-tier Links

Tier two links or second-tier links are excellent for increasing the chance of your link being noticed and indexed by Google. And creating such links is not that difficult. You just need to know how to create them.

So, what are second-tier links?

Second-tier links are basically used to promote the content which contains the link that you want Google to notice, or index. For example, let’s say you have posted an article that contains the link that you want to get indexed, i.e. the first-tier link. Now, you posted the article on Facebook.

Yes. Now you have a tier two link. It’s that simple.

Facebook is of course, not the only place where you can post to make a tier two link. You can use other social media platforms and relevant forum comments. Such second-tier links help a lot in getting your backlinks indexed.

4. Manually Make Submission to Google

If you have done the earlier steps right, now your content should be in really good shape. It should already have all the elements necessary to get indexed by Google.

But you should do all in your hands to speed up the process, shouldn’t you?

So, you should manually submit the URL to the Google Search Console (Google Webmaster Tool) for indexation.

Just type in the URL. Then you will receive a captcha. Answer it, and then click 'Submit Request.’ Now, you are done with the process.

You can submit up to 500 URLs each week. It is a very simple process, and highly effective as well.

5. Ping Your URLs

You may see that submitting to the Google Webmaster Tool did get the job done. Well, no need to panic. You can ping your URL to gain higher notice from google and increase the chance of your link being indexed.

So, what is pinging?

Well, it is a kind of notification that you send to Google to let the site know about your new blog, content, or any updates that have recently taken place. If you ping Google, you basically tell the site to send crawlers so that Google can re-crawl your website and update the latest changes that have taken place.

However, you must remember not to overdo it. Pinging excessively does not increase your chances of getting indexed. Rather, if you overdo it, the process may even backfire. You would be annoyed if someone reminds you of a particular duty over and over again. The search engine tools function in a similar way and you thus run the risk of your content being marked as spam.

6. Use Backlink Indexing Tools

While the aforementioned steps are likely to be enough to get your backlinks indexed, there is a little chance that your backlinks are not indexed yet. If that is the case, you can resort to backlink indexing tools. You can use tools such as Indexification, OneHourIndexing, Pingdom, etc. to index your backlinks.

Final Words

Getting your backlinks indexed is essential if you want your website to get higher up in the Google search results. We are confident that following the steps that we’ve mentioned in this article will be more than enough to get your backlinks indexed.

Do you want to know more about how to manage your backlinks? If you are interested, then we recommend you visit BacklinkSEO. You will find useful tips and tricks to manage your backlinks better, and you can also use our top-notch backlink monitoring tool.

All the best!

How To Get Do-follow Backlinks From Twitter - Link Building 101

It is widely known that all Twitter links are no-followed. But don’t let that discourage you. In this article, we’ll talk about how to get do-follow backlianks from Twitter.

How to get do-follow backlinks from Twitter

Twitter And Link Building

Twitter is a micro-blogging site we use for having conversations, interactions, and voicing our opinions. On Twitter, you post short messages of 140 characters and have the option to add media to your tweets. It enables you to follow, mention, and direct message followers. Twitter is also pretty famous because of its simplicity and hashtags. You have a left sidebar and a content area where you see other people’s tweets. Additionally, you can also change the color scheme of your Twitter account.

While all this is pretty nice for an intro, there is, however, a lot to explore on Twitter. Also, rooting for a single social site like Facebook may not solve your track and SEO problem. In order to have a better SEO ranking, you need to look for more sources from where you can get high-quality track and backlinks.

To get at the top of Google's search results, you definitely need lots of high-quality backlinks and credible websites that link to your website - among other things. Twitter is one such reputed platform that can help you get loads of backlinks.

However, knowing that the links placed here are all no-follow, it is probably the last place you would want to look at. But here’s the catch. Twitter is undoubtedly the place you should go to if you’re looking to build links from a position of power rather than that of weakness. The latter is often the situation in the case of traditional link building.

To know more about how link exchange works, you can give this article a read.

The best marketers are already using Twitter as part of their link building strategy. Before we dive into how to get do-follow backlinks from Twitter, let’s go through the basics of a backlink.

What Is A Backlink And Which Type Is Useful For You?

A backlink is basically an incoming link from one webpage to another. While analyzing the SEO ranking of a website, Google and other search engines take this into account. This is because when one website links to another, it means they believe the latter’s content is noteworthy and should be viewed by a larger audience

For instance, here is a link to an SEO service website, RankToday. Since this link directly points to a page on another website, it is, therefore, a backlink.

Primarily, there are two kinds of backlinks. However, only one of them is more useful for you than the other. Let’s go through them real quick.

To know more about backlinks and why they’re still important, give this a read.

Can You Get Do-Follow Backlinks From Twitter?

It is important to understand that all the links on Twitter are ‘no-follow’. This means you earn no link equity or link juice when your page is linked from any social platform whether it be Facebook, Twitter, LinkedIn or somewhere else.

So, is there any point in engaging in link building on Twitter then? Yes, there definitely is.

SEO ranking isn’t entirely dependent on backlinks. A study by CognitiveSEO has shown that positive social signals or the number of likes, retweets, and shares also influence SEO rankings heavily. Search algorithms routinely crawl through social media platforms like Twitter to analyze these signals.

Remember, the job of a search engine is to deliver helpful content. With the number of social media users increasing with each passing day, ignoring the trends on social media while link building would be very foolish.

Before you start using a social media platform like Twitter for better SEO, make sure you’re on top of the basics.

Optimize your social profile by including links to your website in your bio description and the ‘website’ field as done on this twitter account.

Alison Doyle's Twitter page

From this point onwards, your aim will be to get users to share your content on their profile and link to it from their website.

How To Get Do-Follow Backlinks From Twitter

So, now that we’re through with the basics, let’s look at how you can get do-follow backlinks from Twitter. Here are a few strategies:

1. Add A Link And An Image in Your Outreach Tweet

You’ll be surprised at how much this little trick can achieve. When you add a link AND an image to your tweet, it is very likely to catch your prospect’s attention. Consider this example from WordStream writer, Gordon Donelly.

Blog Post

This was a blog from vWriter. This site has a domain authority of 42. While Donnelly was still honing his Twitter outreach copy, he tweeted this:

Tweet

At this point, some of Twitter’s benefits immediately come into the light. For instance, the writer of this post, Steve Shaw, has around 1,000 Twitter followers. He typically gets one to two engagements per tweet. Now, think of it this way. Shaw is far more likely to engage meaningfully with a mention on Twitter than he is with an email. This is particularly true for one with a subject line, “Great post, Steve. Want to link?”

With regard to ease of use, Twitter definitely has a clear edge. Mr. Shaw only needed to click anywhere on the tweet to access the post and then edit it.

Don’t underestimate this tactic thinking link outreach isn’t advertising, because it is. A link is far more clickable with an image. So make sure to keep that in mind.

The result? Keep reading!

2. Hear Out Your Targets And Offer Something in Return

Soon after, Mr. Shaw was nice enough to not only give Gordon Donnelly a link but also the benefit he’d offer in exchange for a link moving forward.

Get do-follow backlinks from Twitter

You might think this is too far-fetched and out of your league, but it really isn’t. The best thing you can do is shoot your shot. Reluctance is one of the primary reasons a person would refuse to ask for link exchange from an account with a lot of followers. And you have to overcome that.

3. Mix Your Outreach In With Organic Tweets

An organic tweet is a tweet that reaches your followers without the use of sponsored ads or promotions. In short, it is the number of unique people who saw your tweet on their Twitter feed.

One thing to note here is this. As long as you tweet ‘at’ someone, it will not show up in your followers’ feeds unless they follow you as well as the other account. So, there’s little danger in appearing spammy if you pull off a bunch of outreach in a short amount of time.

However, we recommend you keep your outreach within reason. Wedging outreach tweets between organic tweets—the “Tweets and Replies” section of your profile houses all your activity and this can be viewed by anybody.

Key Takeaways

By now, you’ve understood that there is definitely no direct way to get do-follow backlinks from Twitter. However, you have to climb your way through in this social media platform to actually earn do-follow backlinks. Be patient, and keep tweeting the right way!

How To Get A Do-Follow Backlink From Wikipedia - Beginner’s Guide

Wikipedia is the most authoritative site on the face of the Internet. Here’s a beginner’s guide on how to get a backlink from Wikipedia.

Wikipedia

On Wikipedia, anyone can make edits to different pages from any part of the world. So, creating a backlink from one of the most authoritative websites on the web must be pretty simple, right?

Actually, no. It isn’t that simple. Wikipedia will only accept changes that create or add value to their articles. You have to insert information that’s factual and well-researched.

However, before you know how to get a backlink from Wikipedia, you might ask - why bother in the first place?

Why Should You Care About Wikipedia Backlinks?

In terms of authoritativeness, Wikipedia is at par with Facebook and Youtube. Because it’s universally trusted, it’s undoubtedly one of Google’s favorite sites. Hence, it’s also the ideal place to hone your digital marketing and online presence.

Now, if you can build proper backlinks on a site so authoritative, your SEO will take off to new heights. Because so many people use and trust Wikipedia for knowledge and research, SEO metrics absolutely soar on this site.

However, Google does view the links on Wikipedia as no-follow links. As opposed to a do-follow link, a no-follow link won’t transfer ‘link juice’ to your website. So, it typically holds very little value.

But then, the thing about Wikipedia is that it has a such high Domain Authority, Citation Flow and Trust Flow that it can up your rank just by being connected. Simply put, a no-follow link from Wikipedia is a hundred times better than a do-follow link from some website with shady credibility.

Additionally, people are almost always browsing through Wikipedia for credible sources of information. Hence, you can score some valuable referral traffic if people follow your link.

Moreover, no-follow links have their own kind of SEO value that’s totally worth it. So, you should know that this article is not written to mislead you. While you can not get a do-follow backlink from Wikipedia, getting a no-follow backlink from Wikipedia will give your SEO ranking and visibility the same benefits, if not more.

Get A Backlink From Wikipedia

To get a backlink from Wikipedia, there are two opportunities you should be looking at:

Let’s break each of these down and understand what they can do for your site.

Get A Backlink From Wikipedia Via A Broken Link

According to Wikipedia, a dead link is a link that is no longer active. This implies that the content that was there inside the link once isn’t there anymore.

Get A Backlink From Wikipedia Via A Dead Link

This also means that the moderators are looking to fix that dead link. And your content is exactly what they might be looking for.

Like any other website, Wikipedia has hundreds and hundreds of links - maybe even more. For this reason, there are also broken links inside Wikipedia that need fixing. So, while broken links can be frustrating, they can also be extremely valuable for your SEO ranking.

All you need to do is find broken links from Wikipedia and then enter your own. Note that there are a lot of variables at play here. Hence, you need to ensure that your content is factual and authentic.

Here’s how you can find and fix broken links and get a backlink from Wikipedia.

Get A Backlink From Wikipedia Through A Unique Link

Anyone can create an account on Wikipedia. At the same time, anyone can have access to creating their own link building opportunities on certain Wikipedia pages.

Now, how can you create a unique link opportunity? Well, you can add new content that improves the overall structure and information on Wikipedia. It doesn’t matter if it’s a new sentence, paragraph, or an entirely new section.

However, there’s a certain risk to it. Remember that all links on Wikipedia have to be approved by the moderators. So, if a page has four to five new links pointing to one Wikipedia page all of a sudden, there’s a chance you will be caught in the act.

We suggest you log in and do your part as a responsible Wikipedia citizen. Update content, repair broken links, and add new stuff where possible.

If your article happens to be included in this process, it’s great for you and your page. Yes, you’re taking a chance here. Clearly, you can’t get a backlink from Wikipedia overnight.

To know more about link exchange tactics, give this a read.

Alternative Approach To Get A Backlink From Wikipedia

Besides scouring through broken links and creating unique links, there’s another way you can build your way up in Wikipedia. This one would also require investing time and resources. Here’s you can up your link building game:

1. Find Your Niche

The first thing you should do to get a backlink from Wikipedia is to find your area of interest. Finding your niche is extremely crucial for multiple reasons. This step should come before writing your content because it should reach a specific target audience. Understand that your content should cater to people who are actually interested in it.

For this purpose, it is necessary to do a bit of keyword research at first. Pull off a list of broad keywords related to your area of interest. You can do this simply by leveraging resources like Google Keyword Tool.

Additionally, do try to come up with keyphrases on your own. If you’re an email marketer, you can have a number of keyphrases ranging from push and pull marketing strategies to validating email addresses via email testers.

At this point, you have a broad query set. Shorten that until you’re left with 35-50 phrases for topics you can create a strong resource for.

2. Identify Heavily Trafficked Wikipedia Pages

The next step is to identify which of the keywords from your target queries will connect to a high trafficked Wikipedia page. There are some great tools to use for this.

SEM Rush would be one of them. SEM Rush is a brilliant tool for analyzing competitive insights. In this case, you would want to take a look at Wikipedia.org domain page to see which keyphrase it ranks for organically.

Lastly, it’s good if you double-check the data SEM Rush predicted to make sure the said page is actually driving traffic. Perhaps use a different tool for this purpose.

3. Create A Resource

The next step to get a backlink from Wikipedia is to create a resource. Now that you’re done with the identification process, you need to write an insightful and authoritative piece on your topic of interest. While this may sound easy enough, it can be difficult and time-consuming.

However, a nice way to go about it is to go through the resources that are already linked to the page in question. Look at those resources and try to craft something similar. But make sure you add something that’s missing from the page. Your target audience will be interested in your content only when you offer something unique. That is what’s gonna set your content apart. While creating your resource, ask yourself the following questions:

4. Insert A Link

Lastly, you need to actually go and insert the link onto the page. This can really be an art form in its own right. The quick and easy way to go about this is by analyzing the character of the page and trying to find the right spot for your link. Additionally, you can also consider the following.

The good news is, even after all the effort if Wikipedia rejects your link, you’ll still have a crafted and high-quality resource people are looking for. So even if you do not get a backlink from Wikipedia, you can still try your luck on other authoritative sites.

Final Words

Understand that Wikipedia is very carefully monitored. The moderators of this website are persistently trying to build an authoritative web encyclopedia and maintain its reputation. This is extremely difficult when every single person has editing rights on Wikipedia. Now, if you are confident enough in your authority as a niche expert, Wikipedia would encourage you to make edits.

Improving Wikipedia pages can drastically drive traffic to your website and boost your rankings. This will inevitably lead to better sales. This arguably makes link building on Wikipedia one of the most effective link building strategies on the web. It’s definitely time-consuming, but also well worth the effort.

Be patient about the process, though. Jumping to write content without prior research won’t be of much help. Try investing time in proper research before you actually write your piece. If you have any more queries, let us know!

To monitor backlinks for guest posts, link building, and outreach campaigns, sign up for a free account!

How To Get Backlinks From Medium - Link Building 101

Medium has grown steadily as one of the most widely known online publishing platforms. In this article, we’ll walk you through how to get backlinks from Medium to boost your SEO ranking and visibility.

Medium - How to get backlinks from Medium

For a platform that only began its journey in 2012, Medium has quite the popularity. For those who’re unfamiliar with Medium, it is simply an online social networking platform for business writing and storytelling.

But Medium differentiates itself as a website that’s dedicated to passionated young writers who want to share their ideas with the world. It is quite similar to Instagram. However, Medium comes with substantial SEO value.

Additionally, it also has curated content and publications with built-in audiences who are interested in things you already write about. For these reasons, Medium is quite unique as a publishing platform.

Now, before we dive into how to get backlinks from Medium and boost your SEO, let’s discuss the value of these backlinks in detail.

Are Backlinks From Medium Worth It?

Like most other social media platforms, backlinks from Medium are all no-follow.

uh-oh

So, does that mean they’re completely useless?

Definitely not.

Time and again, we have mentioned in BacklinkSEO blog that no-follow links have a value of their own, especially when they come from credible sites.

The second thing to note is that there are primarily two ways backlinks can appear on Medium. One is the standard, in-text hyperlink that you’d find in most blog posts. The second type is a block hyperlink, which looks somewhat like this:

Block hyperlinks on Medium

Does this change anything? Yes, it does. A block hyperlink breaks up the text of the Medium story. If used the right way, these attention-catching block hyperlinks can drive traffic from Medium to your website.

Understand that the ultimate goal of SEO isn’t just to catch more and more attention on your website. SEO is also supposed to help your business earn more profit. Hence, anything that sends highly relevant and targeted traffic to your site is a win.

Why Should You Care To Get Backlinks From Medium?

So yes, no-follow links are a big disappointment. Is the investment in Medium really worth it then? And why should you bother to get backlinks from Medium?

Depending on your objectives, we believe investing in Medium can be quite fruitful. Let’s look at the following benefits.

1. Exposure And Access To Medium’s Built-in Audience

Medium has a huge reader base. Hence, having quality content on Medium is likely to get you hundreds of new readers overnight. Additionally, there are several other ways through which you can convey your story to your audience:

2. Networking Potential With Other Professionals And Creatives

Writing for different publications is a brilliant strategy. However, once you start having meaningful conversations with targeted authors and people you want to build a relationship with, things really take a turn for the better.

Getting organic backlinks from their Medium posts can an additional bonus. But the real business value comes from the possibility of adding another valuable name yo your network. This may also lead to future collaborations. Thus, having a prominent presence on Medium can really get you in touch with some amazing people.

3. Cross-posting or Syndicating

Medium is a pretty flexible platform. You can import your blog posts from WordPress through Medium’s import option. By default, Medium adds the tag ‘rel=canonical’. That way, you don’t have to worry about competing against your website in Google search results.

One downside of a syndicated content is that it isn’t eligible for publications. The only people who’ll see it are your followers or people searching for it organically on Medium.

This brings us to an important question. Why should you syndicate content?

All of this, of course, leads to more backlinks from Medium.

How To Get Backlinks From Medium

Now that you know how beneficial getting backlinks from Medium is, you’re likely to be inclined to give it a try. But how do you go there in the first place?

One thing you need to understand is that getting a backlink from Medium is going to be a slightly different process than traditional link building. Why so?

To know more about how link building works, give this article a read.

That is because the Medium audience isn’t really interested in SEO as you are. These people are active on Medium not because they’re into SEO, but because they want to write stories. This is also one of the good things of writing on Medium. You can easily bring your writing in front of an audience without having to worry about paid advertising or SEO.

Hence, if you really want to earn backlinks from Medium, you’d have to take an indirect approach.

The Indirect Approach

Earlier, we mentioned that one of the biggest advantages of publishing your content on Medium is that it’s easy to catch the attention of some big names who spend a lot of time on Medium and have their own websites.

The tactic here is to build a meaningful relationship with those people who have the authority to give you both do-follow SEO links from their own websites and no-follow links from their high-traffic Medium posts. Here’s how you can achieve that:

Final Words

Investing time and getting backlinks from Medium is definitely a time-consuming process. On one hand, there are plenty of benefits of building an established presence on Medium. You can reach out to a new audience and Medium’s built-in search functions. It’s also easy to connect to other authors. Many of them own their website and can even transfer link juice if you play your cards right. It’s also great if you’re just starting out and need an audience for your content right now.

However, if SEO is your ultimate goal, you need to be wary of the amount of time you invest in crafting quality content. You also need to calculate the opportunity cost of publishing original content on Medium.

Hence, it all comes down to what approach you’re willing to take. Getting backlinks from Medium requires a lot of research. It’s not something that will come to you overnight. As such, if you’re cool with taking it slow and committing for long-term benefits, Medium can be a valuable platform for forming meaningful relationships and link building strategies.

To monitor backlinks for guest posts, link building, and outreach campaigns, sign up now for a free account!

How To Get Backlinks From Digg - A Beginner’s Guide

Backlinks from reputable sites are incredibly valuable. In this article, we’ll walk you through how to get backlinks from Digg, an online news aggregator.

Digg - How to get backlinks from Digg

What Is Digg?

What do you opt for when you want to know what’s ‘trending’ on the web right now? You can, of course, Google your way through and perhaps even glance through the trending topics on Twitter. However, there’s actually an easier solution for that. Surprisingly enough, not a lot of people know about it.

Anyway, your ultimate solution is called Digg.

Digg is practically your go-to source for what the internet is talking about right now. It’s a platform that delivers the most talked about and interesting stories happening on the Internet right now. We’re all aware that the web is filled with hundreds of great stories, but Digg is there to help you find, read, and share the best ones. Hence, you can readily use Digg to keep up with the top and trending topics.

Digg Technology Page
Digg’s Technology Section

We know a lot of you are not very familiar with Digg or its SEO value. Hence, before we discuss how to get backlinks from Digg, we’ll talk about some of its top features and how it works.

How Digg Works

Digg has differentiated itself as a unique social news platform that talks about everything that’s being hyped. Before you get backlinks from Digg, have a look at how it functions.

The Digg Feature

You can use Digg to push specific content to your social media pages. When you ‘dig’ a story, it means you’re giving it a positive vote. That’s similar to a thumbs up or love react on Facebook or an upvote on Reddit. Consistently doing this on different stories enables the Digg algorithm to determine which type of stories it should display on the homepage. Simply put, you’re technically helping the website to determine what people want to read about.

Get backlinks from Digg - 'digging' a story
What It Means To Digg A Story On Digg

Saving A Story on Digg

On Digg, if you find an article you want to refer to someone sometime in the future, you have the option to save it. Then, you can access your saved stories from a link on the top from the ‘Saved’ option.

Sharing A Story Via Digg

Additionally, if you want to share a story from Digg to your other social media platforms, you can that, too. Simply click on any of the icons listed beside the article.

Viewing Stories Through Specific Tags

Right below the title of every article, there are tags to classify them. Take a look:

Tags on Digg
Tags on Digg

Hence, if you want to view more articles within that topic, all you need to do is click on the link. And that will direct you to a page that has all the articles filled with that particular tag.

Viewing Number of Diggs

Right below the article, you’ll see the number of Diggs that the article got. Also, when you hover over the number, it gives you the exact number of times the article has been liked on Digg, Twitter, and Facebook. This enables you to take note of which news is catching most attention of people.

Watching Videos

Digg has a separate section that solely focuses on videos. On that page, you can browse all the popular videos that users have put a ‘dig’ on.

Digg Mobile App

Mobile apps have now become a necessity and Digg took that into consideration. Digg knew it wouldn’t be complete without a mobile compatible software. And so, they have gone to extensive lengths to produce and make available a killer Digg mobile app. This app allows you to enjoy the features of Digg anywhere and anytime with your smartphone or tablet.

Backlinks From Digg

Whether you’re a website owner or a business professional, this feature can be very handy when you want to promote your content. But the question is - why would you want to do this? Because you want to put your content in front of as many people as possible, and Digg is definitely one of the biggest platforms that enables you to do that. However, your content should also be worthy of sharing so that people will really “Digg” it.

Before you know more about getting backlinks from Digg, let’s look at the reasons extensively and discuss the value of a Digg backlink.

To know more about backlinks and why they matter, give this a read!

Why Should You Bother To Get Backlinks From Digg?

Time and again, we have talked about search engine optimization (SEO). SEO essentially refers to all the different business practices a website or business undertakes to improve its performance in terms of organic search engine results.

Now, one can broadly categorize SEO practices into two separate sections: on-page and off-page. So, on-page SEO refers to everything you can do on your own website to optimize it for search engines like Google. However, that’s not particularly relevant to Digg.

On the other hand, off-page SEO is everything you need to do outside of your own website to optimize it for search engines. And this off-page SEO is why Digg matters, and why you’d want to get backlinks from Digg.

Now, off-page SEO practically boils down to one thing, and that is becoming a credible and authoritative resource. That is because Google and other search engines reward quality resources with authentic information with higher search rankings.

And the best way to become one of those resources with high Domain Authority is to earn backlinks from other websites. More backlinks would mean more authority, and more authority would mean better organic rankings.

So, why should you bother about getting backlinks from Digg? Because backlinks from Digg can be incredibly valuable. Not all backlinks are equal. When a backlink comes from a reputable site, it carries more weight and positively impacts your SEO.

And Digg is the kind of platform you’d want to earn a backlink from. If your content is good enough and has enough ‘Diggs’, it would transform the link into do-follow. Also, once that link is established and Google takes note of it, new traffic will keep coming to your website. Hence, it’s a gift that just keeps on giving.

Get Backlinks From Digg Via Your Content

To get backlinks from Dig and be featured on it, you need to submit a link to your website. As much as that sounds easy, it isn’t quite. Because from there, Digg’s algorithms, algorithms, and users determine if that’s worthy of a front-page spot.

Of course, you can create a Digg user account and send a link to your own content. How do you think you can do that?

Now, first things first, your content has to be top-quality. This is a seemingly obvious prerequisite not many content creators pay attention to. Top-quality content is usually a long and comprehensive read with at least 1,200 words and an ample number of images. You should keep it informative and accessible. If you are able to provide unique value and make people laugh, you’re on the right track then. These points are crucial if you want me to get backlinks from Digg.

Additionally, distribution is important, too. That implies using social media to efficiently share your content once it’s written. The primary goal is to turn views into shares and to turn shares into clicks.

How Do You Create Shareable Content To Get Backlinks From Digg?

Remember that in order for your content to be shareable, it needs to resonate with readers. Think of it this way. Why do people share articles on Facebook? Because it’s a way of expressing oneself and connecting to people who think and feel the same way. So, write about things with an emotional appeal to get people talking about it.

Also, to attract clicks, you need to write killer headlines and great copies. Push yourself to write at least 15 headlines per article. That way, you’re guaranteed to write at least one champion. Make sure the information you give away is authentic and credible. At the same time, come up with introductions that stir enough intrigue to read further. This applies to copy, too.

Remember you can’t be an expert from day 1. Try to engage with the Digg community and do your research right. Look what the number of ‘Diggs’ each post is getting. From there, see which ones are trending and have the most amount of Diggs. Afterward, if you can master the art of writing relevant and high-quality content and crafting intriguing social media posts, you’ll be featured on the front page of Digg in no time. And that, folks, would mean you’d get backlinks from Digg.

Final Words

Digg is overall a great site to get backlinks from. But as we’ve said earlier, it isn’t something you can do overnight. Research your audience right. Additionally, keep in mind the kind of content that will attract a large number of readers. Getting backlinks from Digg is a game of patience, but one that’s worth it.

To monitor backlinks for guest posts, link building, and outreach campaigns, sign up for a free account!

How To Get A Do-Follow Backlink From Reddit - A Comprehensive Guide

Scoring a Reddit backlink can really have a massive impact on your SEO. Here’s a simple guide that will explain how to get a do-follow backlink from Reddit.

How to get a do-follow backlink from Reddit

What is Reddit?

Despite being one of the most widely used websites on the Internet, many people are surprisingly unfamiliar with Reddit. Reddit started way back in 2005. And ever since then, it grew steadily. Reddit is somewhat of a combination of a forum, social network, and content aggregator. Registered users on Reddit submit their content on Reddit, including but not limited to links and text posts.

Here’s a snapshot of Reddit’s homepage:

Reddit Homepage

Before we dive in to know how to get a do-follow backlink from Reddit, let’s understand how backlinks actually work on Reddit.

How Do Backlinks in Reddit Work?

Reddit is technically the front page of the Internet. With over 25 million people visiting this website daily, its popularity speaks for itself. That being said, Reddit is definitely one of the most ideal places on the Internet for link building. Site builders will naturally incline towards using Reddit to build backlinks back to their site.

However, the core problem here is that while trying to promote their websites on Reddit, a lot of those end up looking extremely spammy. This results in the moderators of that particular subreddit removing that link after you’ve added it.

The plight doesn’t end there. For search engines like Google, this would look pretty bad when a link is being added to your site only to be immediately removed.

Note that you cannot trade long-term benefits for short-term advantage. While it feels nice to get a burst of traffic for a short amount of time, this really isn’t adding any long-term value to your site that you linked. That’s one issue you have to deal with.

Do-follow Link - The Backlink That Matters

Now, you are free to write or share anything on Reddit posts, and this includes links to your own content. Reddit initially marks each post as no-follow by default. Why so? Because this would disincentivize paid third parties and webmasters to spam their links on Reddit.

When it comes to SEO ranking of a site on Google, it’s the do-follow link that makes a substantial difference. A do-follow link transfers ‘link juice’ to your site. And given Reddit’s Domain Authority and Page rank, a do-follow link can give your site a great boost in terms of visibility and ranking.

However, this does not mean every backlink that ever occurs on Reddit remains a no-follow forever. With the use of a couple of complex algorithms, Reddit converts no-follow links into do-follow when you meet certain criteria.

While there is no ‘right’ formula, a good amount of information suggests that upvotes from active accounts can play a significant role.

So, before you know how to get a do-follow backlink from Reddit, the important question to ask is why on earth you should bother to get one in the first place.

Why Should You Care About Visibility On Reddit?

Reddit is practically the largest social media website with a page rank of 9. Let’s look at some of its metrics:

Here’s an overview of Reddit from Alexa:

Reddit Overview - How to get a do-follow backlink from Reddit

You don’t have to go through all the information in this chart to one simple thing. And that is earning a backlink from Reddit will give your site a ton of traffic. Additionally, it will boost your page rank considerably.

Moreover, did you know 1.7 billion unique visitors explore Reddit every month? That’s a huge number of eyes on your content.

So, no matter which angle you look at it from, there is one clear bottom line.

If your content interests people, there will definitely be a subreddit for it. And if there’s a subreddit for it, that’s your opportunity to build backlinks from there. Let’s finally dive into how to get a do-follow backlink from Reddit.

How To Get A Do-follow Backlink From Reddit - Winning The Upvote Game

One thing to understand is that Redditors are mostly young and tech-savvy millennials. That is to say, they absolutely despise marketing and sales. So, if you don’t clearly know what you’re doing, you’ll land up in an abyss of trouble. Not only will Redditors rip you apart, but moderators may also ban you from the page altogether.

This is just a fair warning and not an intimidation tactic. The thing with Reddit is if you know how to play your cards right, you’ll end up getting a lot of love from Redditors. In order to make your place in Reddit, you’ll definitely have to be an active user with a lot of upvotes.

Understand that this is a step by step process. So, you’ll have to climb your way through with patience. Here’s how to get a do-follow backlink from Reddit by acing the upvote game.

1. Finding A Community That Suits Your Niche

Now, just because you’re a marketer does not mean you’ll have to engage in a topic that’s completely irrelevant to what you’re doing. Redditors like to talk about everything. And popular topics generally have multiple subreddit comments and a lot of engagement.

Take this discussion on search engine optimization for example:

SEO discussion - how to get do-follow backlink from reddit

This way, you need to utilize Reddit’s search option to explore which pool of audience is likely to be interested in your content. You can also search for broad terms and specific keyphrases.

We recommend using broad terms at first to ensure you’ve covered every corner of possibility. Afterward, make a list of all the subreddits that you can engage in.

You now know step 1 of how to get a do-follow backlink from Reddit. Once you’re done selecting a target market, you need to move on to the next step.

2. Become an active participant

So, it is very important to note that your job isn’t to start sharing links from day 1. Right after you sign up for a Reddit account, take your time to explore your target subreddit. Get the hang of it. Look at what posts they are engaging in.

Additionally, note that each subreddit has its own rules and regulations for posting. Make sure you read those carefully before you post or do anything. Go through the contents of your target subreddit. Take notes of what users are liking and upvoting and the reaction each of these contents.

Remember to engage consistently in these posts. Engage for at least two to four weeks before you post or share something that leads back to your website. This is step 2 of how to get a do-follow backlink from Reddit. Let’s move on to the next stage.

3. Share Your Content

Now that you’ve been active long enough, it’s now time you promote your content. Now, the first thing that might strike you is: “What on earth do I submit?”. If you have taken proper notes in the previous section, you should know what content your audience will respond to.

Here’s a list of formats that usually receive attention:

Now, you need to take a close at what type of content your target subreddit is paying attention to. Post video content if you see video contents getting a lot of love on your subreddit. If you see Q&As are getting more exposure, consider hosting your own.

For maximum visibility, you’ll need to take a few things into account - a great title for example. If you have a title that doesn’t attract attention, it won’t matter how great your content is. Additionally, make sure to use tags on Reddit. Tags in the headline also help people identify whether or not a post is worth it.

Now, when it comes to submitting posts, you can make two types of posts on Reddit.

  1. Link post
  2. Text post

When you submit something that’s clickable and leads to a third-party site, that’s a link post. Users can comment as well as vote on the link. However, you should opt for this option only when if you’re absolutely sure of your reputation as a credible source of information.

Else, simply go with a text post. This means a post consisting only of text. The idea here is to occasionally drop a link back to your content within this text.

Make sure your post is genuine. If readers are hooked to your content, earning do-follow backlinks won’t be much troublesome.

4. Have Patience And Repeat

Congratulations. You’ve reached the final step of how to get a do-follow backlink from Reddit. At this point, all you need to do is have some patience - and repeat the entire process!

Final Words

Reddit is definitely an outstanding platform for link building and boosting your visibility and SEO ranking. However, building a do-follow backlink will require substantial effort on your part. Hence, keep on persisting! If you have any more queries, let us know here.

To monitor backlinks for guest posts, link building, and outreach campaigns, sign up for a free account.

How To Get Backlinks From WikiHow - Link Building 101

The famous how-to guide, wikiHow, is rich in authority and credibility. In this article, we’ll walk you through how to get backlinks from wikiHow.

How to get backlinks from wikiHow
wikiHow

Backlinks are perhaps the most important ranking factor in Google’s algorithm. And that actually makes sense. If a number of credible websites think your content is worthy enough to link to, that means your website must provide the kind of content people want to read while searching up on Google.

All else equal, the website that has a better inbound link profile will outrank content from competitors that have inferior profiles. Additionally, if your company’s inbound link profile is above average, competitors are likely to have a hard time equaling or surpassing your company in rankings. Hence, no matter what else they do for their SEO campaign, they will have a hard time catching up with your standards.

For this reason, link building is an inevitable component of SEO campaigns. If your company is weak in terms of SEO backlinks, it will be a huge disadvantage for your overall ranking. On the other hand, if your company is strong in this regard, your ranking will be solidified.

To put it simply, backlinks affect your SEO ranking a lot more than you’ll ever know. And that is exactly why it is necessary to up your backlink game. If you want to earn backlinks from credible sites, you had better prepare for a long battle. This is because getting backlinks, especially from credible sites, will not happen overnight, especially from a site like wikiHow.

Hence, before we dive into more about getting backlinks from wikiHow, let’s look at the type of backlinks and how they affect your SEO.

Types of Backlinks

Long before Google introduced the concept of do-follow and no-follow links, the world of search engine optimization (SEO) was simply chaotic, to say the least. Both bloggers and website administrators back then engaged in spammy backlinking practices. This included adding links to their company's site anywhere they could for the sake of backlink juice.

However, in today’s world, it's harder than ever to create and execute a successful backlinking strategy. As a matter of fact, 65% of marketers conclude that link building is the most challenging SEO task. But that’s a good thing, right? Because that implies that now, ranking on the first page of any Google search requires a web page to be truly valuable in information and content.

Today, backlinks can be divided into two main categories: no-follow and do-follow links. Before you get backlinks from wikiHow, have a look at the following.

To know more about backlinks and why they’re still important, give this article a read.

Dofollow Backlinks vs. Nofollow Backlinks

It doesn’t matter what link source you opt for or what on-page position it will have. At the end of the day, the two main types are do-follow and no-follow.

The words do-follow and no-follow may seem fancy, but they actually have pretty simple meanings. A do-follow link passes link juice to your website. However, a no-follow link won’t. Simply put, the distinction lies in how Google algorithm would treat each link.

Now, technically speaking, a no-follow link has the tag rel=" nofollow" in the code. This is what it would look like:

<a rel=“nofollow” href=“http://blogwriters.io”> Top Content Agency </a>

This tag would let search crawlers know that the link shouldn’t affect the PageRank score. This is basically an algorithm distinction. As a user, you can still interact with the link. That is to say, you can click on the link to visit the site.

On the other hand, a do-follow link will transfer link juice to your site. This link juice is simply a vote for quality. Based on this factor, search engines will determine how highly websites should rank in search results. This is what a do-follow tag looks like:

<a href=“http://blogwriters.io”> Top Content Agency </a>

So, that links still function in the same way, but Google looks at it differently depending on the tag used. And as you may have guessed, do-follow links definitely have greater value than no-follow links.

Now, you’re looking at how to get backlinks from wikiHow. But what type of backlink are you getting from wikiHow? And why should you bother to get one in the first place?

Why Should You Get Backlinks from wikiHow?

WikiHow is an online community consisting of an extensive collection of how-to guides. Jack Herrick, the Internet entrepreneur, founded wikiHow in 2005. Ever since then, wikiHow has been the go-to page for all the ‘how-to’ questions.

So, why should you bother to get backlinks from wikiHow? Because backlinks from wikHow can be incredibly valuable for your website. Yes, wikiHow backlinks are all no-follow. And they won’t convert it to do-follow no matter how many upvotes or readers you have for your content.

However, does that mean that backlinks from wikiHow are absolutely useless? You’re far from the right if you think of it that way.

WikiHow is exactly the kind of website you’d want to get a backlink from. Even if it is a no-follow link, that doesn’t quite matter given wikiHow’s credibility and readers. Imagine the number of readers visiting wikiHow every day. People on the internet search up ‘how-to’ questions all the time. And guess which site comes on the front page of Google and other search engines? WikiHow has undoubtedly established itself as an authoritative website with a large reader base.

Now, imagine having your own great content on wikiHow. From there, you can score some valuable referral traffic if people visit your link. Hence, no-follow links have a value of their own. And when they come from reputable sites, that value triples.

So, do not for a second undermine the value of backlinks from wikiHow. While you can not get a do-follow backlink from wikiHow under any circumstance, getting a no-follow backlink will earn your site a lot of visibility. And that would mean having a lot of eyes on your content. Without further ado, let’s look at how to get backlinks from wikiHow.

How To Get Backlinks From Wikihow?

The simple answer to how to get backlinks from wikiHow would be writing killer content. The long answer, however, is that there are a number of things you need to keep in mind for this.

WikiHow backlinks are very difficult to get. And the moderators are very strict about this. If they get a hint that you’re trying to market your service here, your article may be removed or only partially published. They have even mentioned this explicitly in their guide of how you can write a new article on wikiHow.

how to write a new article on wikiHow
How To Write A New Article on wikiHow

So, how do you work your way around this?

Step-1 Research Your Way Through

This is one thing you would clearly need. A lot of content writers tend to skip this part. However, if you want to get your content published on wikiHow, you can not underestimate this step. Look at the content wikiHow doesn’t have yet.

WikiHow wants people to work together on a page to make it the most helpful source of information possible. If you want to start a brand new page, it needs to be on a unique topic that hasn't been talked about yet.

However, if wikiHow already has an article on the topic you want to write about, but it’s not incomplete, you can write it completely from scratch.

Step-2 Identify Your Target Audience

Suppose you’re a fashion designer wanting to promote your blog. In this case, it won’t be of much use if you write an article on finance. For this reason, you need to look at what readers on the fashion page readers are interested in.

Go through the Q/A section. What questions do they have? Are all their questions answered? Is there something you can add to? Additionally, consider mailing wikiHow to check if they’re accepting articles on that topic.

Step-3 Write Your Article

Now comes the hard part. Make sure your writing is backed up with proper research. This can be very time-consuming. But if you want your article to be published on wikiHow, you need to be relevant and knowledgable about what you’re writing. Your write-up has to be insightful and rich in quality.

Do not stuff your article with keywords. This will lead to spamming, and wikiHow will identify that. Also, use a real user name, proper domain ID, and your actual picture. This will help establish credibility.

Step-4 Insert Your Link

Finally comes the part you’ve been working for. At this point, do not spam your article with dozens of links. WikiHow will not accept that, and your article will likely be removed. Try to put a maximum of 2 articles in a link. WikiHow will keep your link if it’s relevant to your article. So, fingers crossed!

Step-5 Repeat!

Engage with your audience and keep on contributing to wikiHow. If your content is good, it will all be worth it and you can gradually get backlinks from wikiHow.

Final Words

The key to building backlinks is being consistent. While this can be very time-consuming, nothing worth having comes easy! So, have patience and keep on writing insightful content. You’ll hopefully get a good number of backlinks from wikiHow. If you have any more queries, feel free to let us know!

To monitor backlinks for guest posts, link building, and outreach campaigns, sign up for a free account now!

Does Google Crawl Nofollow Links? How Google Deals with Nofollow

In mid-2019, Google released two major updates on nofollow links. Previously, Google did literally what the name of the link suggested. Google did not follow nofollow links. Period. However, recent news stated that Google treats them as ‘hints’. So, does Google crawl nofollow links? Let’s see.

nofollow links and google logo

What are Nofollow Links

In 2005, search engines released this nofollow tags as a way to combat comment spam. However, the definition has evolved. Nofollow links signal the crawlers NOT to follow the hyperlinked website. Hence, no SEO strength passes to the linked site.

In theory, nofollow links do not contribute to your page rankings. However, these links can significantly contribute to your SEO efforts, if managed right. This is why the question of whether Google does crawl nofollow links or not, is important.

Google New Update about Nofollow links

Google’s official statement said that,

“For crawling and indexing purposes, nofollow will become a hint as of March 1, 2020.”

Initially nofollow links were basically signals. Apart from nofollow links, Google is introducing two new rel attributes. These rel attributes will help Google understand the true nature of the links.

Two New Link Attributes alongside Nofollow Links

1. rel=“sponsored”

As the name suggests, this link attribute will identify the sponsored or advertised links. Previously, nofollow links were used for this purpose. Now this sponsored rel attribute will signal Google that a link is not untrustworthy; rather it is just sponsored.

2. rel=“ugc”

UGC means User-Generated content. So, this link will identify the comments and forum posts generated by visitors. For a webmaster, it means that they can signal Google that they do not, in any form, endorse the link. Not because it is untrustworthy but because the link does not come from a credible source.

So does Google Crawl These Links?

As of now, Google declared to treat these links as hints. So what exactly is hint? With the help of the new links, site owners can send hints to Google that they do not completely endorse the generated links in their site. In other words, these links should not be given the same weight as first-party endorsement.

]Therefore, Google will be able to build a well-organized link architecture. Thus, it will also be better prepared to identify unorthodox links. Moreover, the relevance of the anchor text to the linked destination can be better judged.

Does Nofollow Links Affect your Page Ranking?

Ideally, no. As we said, Google does not actually crawl your website via nofollow links. Hence, no so-called signal or link juice is transferred to the linked site. Simply put, your page rank does not get affected.

But there is always a BUT. Nofollow links can open up opportunities for dofollow links. Nofollow links drive more referral traffic to your site. More traffic results to more user engagement and greater sales. Greater sales, in turn, lead to profitability and authority. Therefore, you still need to be careful about managing your nofollow links.

How to Use the New Nofollow Update by Google

Till now, webmasters haven’t been provided any incentive for using the new link attributes. The new links also seem to have no visible contribution to SEO. However, using these links wisely fashion may save you time and money.

Webmasters can now flag inappropriate ads or irrelevant sponsored links. Here is some more advice as to how to use Google nofollow update.

So, our answer? No. Google does not crawl nofollow links. Hence, they do not contribute to your page rankings directly. However, nofollow links are more significant than you think. They can play a vital role, if not direct, in your SEO efforts. Use nofollow links wisely, and you will reap the benefits in the long run.