2 Simple Ways To Check Keyword Rankings In Google Analytics

Before you try to tweak your SEO strategy, you need to analyze the performance of the keywords that you’re ranking for. This article will walk you through how you can easily monitor your keyword rankings in Google Analytics.

keyword ranking

Recent changes in Google’s algorithm may have diminished the importance of keywords in SEO over time; however, you should not completely ignore them. Keywords are still an important ranking factor, if not the most important.

Therefore, monitoring keyword rankings is a pivotal part of your SEO strategy. Before we look at how you can do so in Google Analytics, we will give you a brief overview of some key terms related to this article to aid your understanding of keyword rankings. Feel free to jump here if you already know the fundamentals.

What is a Keyword?

A keyword is a word or phrase that people enter into search engines to look up their desired information. It is basically the terminology used in the SEO industry for Google searches or queries. For example, if you want to find out about local coffee shops, you might type something like “coffee shops near me”.

Choosing the right keywords through sufficient research using keyword planning tools such as Google Keyword Planner or Baidu Keyword Planner is necessary so that your website can show up for relevant search queries.

Types of Keywords

A good keyword strategy encompasses different types of keywords for different types of audiences, instead of focusing on just one type or using randomly chosen keywords. Having a good mix of each type of keyword helps to strike a balance so that you don’t end up putting all your eggs in one basket.

Here are the 8 types of keywords that you should consider having on your portfolio:

What is Keyword Ranking?

Keyword ranking refers to the position of your web page in search results for a particular keyword search query. When a user searches using a keyword, a web page listed for that keyword appears on the SERP. The same web page can rank different for several relevant keywords or search queries.

What is Google Analytics?

Google Analytics is a freemium web analytics tool from Google that offers you insights into the effectiveness of your digital marketing efforts.

keyword rankings
Google Analytics

In other words, it can help you to find out:

In short, Google Analytics outlines how website visitors interact with your site by providing comprehensive data on their behavior. Whether you have a personal or business blog, Google Analytics will come in handy if you want your content to reach more people.

However, the downside is, Google Analytics removed keyword insights and replaced it with “not provided” in 2011. This limited keyword performance analysis made it more challenging to draw useful analyses.

Now, you may wonder if Google Analytics is useless for checking keyword rankings.

The short answer is no; it isn’t. By syncing Google Analytics with Google Search Console, you can decipher those “not provided” metrics and get a pretty great analysis of your keyword performance. We will cover this part in Method 2. You may not be able to see the exact keywords that drive your web traffic; nonetheless, you can get other insights that can help you to make a smart guess on what those keywords were.

Before we dive into the actionable steps, it’s important that you identify and understand your main goal behind checking keyword rankings.

Why Monitoring Keyword Ranking Is Essential To An Effective SEO Strategy

A stagnant keyword list can end your SEO game. Checking keyword ranking enables you to monitor organic traffic to your landing pages. As a result, you can see if the keywords that you’re trying to rank for are effectively driving traffic to the site.

In addition, checking your keyword rankings helps you to find out what is causing search traffic gains and losses.

For instance, if the ranking of a certain web page drops in the SERPs, you can quickly run a check to see which keyword it was ranking for. Now, to figure out if this was due to something going awry on your side, you could head over to Google Trends to see the traffic for that keyword. If you see that there was an overall drop for the keyword there as well, you can sigh a breath of relief since it could have been caused by seasonal fluctuations.

Another reason why you should track keyword rankings is to see how you’re performing in local SEO. Perhaps your search ranking for a certain local search term has dropped. Upon analysis, you see that this was due to the entry of new competitors. So now you can act accordingly in order to remain competitive and regain your position back in the SERPs.

And that’s not it. Slight improvements, such as the generation of more backlinks, can help you to move your pages that are ranking on the second page of the SERPs to the first. You can track these pages by checking your keyword rankings. Such a move can drastically improve your search traffic; because as they say, the best place to bury a dead body is on the second page of Google.

Last but not the least, by tracking keywords that have an average ranking of four to seven, you can come up with tactics to move them up the ladder. By doing this, you can double or even triple the search traffic that you are getting from those keywords.

KPIs for Keywords

Now, before you analyze your keyword performance, you should have a standard, whether quantitative or qualitative, to make a cogent comparison. As a rule of thumb, you may follow these indicators to see if how your keywords are performing:

Without further ado, let’s look at the two ways through which you can track your keyword ranking in Google Analytics.

2 Ways To Check Keyword Ranking Using Google Analytics

Method 1: Through Integrating Google Search Console

Step 1

As mentioned earlier, you will have to connect your Google Search Console to your Google Analytics account to get the best results. From the ‘Home’ tab, click on the ‘Admin’ button located at the bottom left corner of the page. Next, click on ‘Property Settings’.

keyword ranking
Step 1

Step 2

Now scroll down a bit to find the ‘Adjust Search Console’ option. Click on it.

keyword ranking
Step 2

Step 3

After you click on that option, you will find yourself in the Search Console settings. Click on ‘Add’. Some users may see ‘Edit’ instead of ‘Add’; however, their functionalities are the same.

google search console settings
Step 3

Step 4

You’ll then be brought to this page. Click on “Add a site to Search Console” as shown below.

keyword ranking
Step 4

Step 5

After you access the Google Search Console page, input the necessary information. Congratulations! You have integrated Google Analytics into your Google Search Console account.

google search console window
Step 5

You may encounter problems while connecting these two accounts if you are using different email addresses for each account. You may also face this problem if there are several websites under your belt. Hence, try to make sure that you are using the same email address across all the Google Webmaster Tools. For further troubleshooting, you can refer to this guideline from Google on how to integrate Search Console with Analytics.

Step 6: Analyzing Keyword Data

Once the integration with Search Console is successfully done, you will be able to access your desired information. First, click on ‘Acquisition’ and then ‘Search Console’. From the drop-down menu, select ‘Queries’. You will now see the keyword rankings report, also known as the Search Queries report.

google analytics
Step 6
keyword ranking
Search Queries Report (Image from highervisibility.com)

To make sense of this report, you will have to understand what all these terms and numbers mean. Let’s see!

Generally, the higher each of these aforementioned metrics, the better.

So, there you go! Now you have a quick and easy way to track your keyword rankings.

Method 2: Finding Insights for ‘Not provided’ keywords

Alright so you can access a rudimentary keyword report by navigating to Acquisition>All Traffic>Source Medium>Keyword.

However, the problem with this method, as we mentioned earlier, is that you will not know which keyword the insights corresponds to. The name of the keyword appears as ‘not provided’. And quite frankly, the percentage of ‘not provided’ keywords that make up your reports can be frustrating.

keyword rankings
(not provided) keywords

Fret not, because there’s a way around this. This method is slightly technical but if you follow the steps mentioned below, you should be good to go.

You will have to set up Google Analytics filters in order to see the landing pages for those ‘not provided’ keywords. The landing page is the first page of your website viewed in a session. It is basically the entry point to your website.

This way you will get an overall idea of the most popular content on your website. And then, you will be able to create content based on those topics instead of spending your efforts on topics that aren’t as effective in driving traffic.

Examining the landing pages data could also enable you to get a rough idea about which keywords brought users to those pages, especially if you compare it with the Search Queries Report we went over in Method 1.

Let’s look at the steps for this method.

Step 1

First off, you will have to select the view in which you want to apply your filter. Views are defined as the level in an Analytics account where you can access reports and analysis tools. In most cases, a new view will have to be created. If you apply the filter without creating a separate view, important data from your entire Google Analytics account could be deleted with no scope for recovery.

Here are the guidelines from Google on setting up views:

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the account and property to which you want to add the view.
  3. In the VIEW column, click the menu, then click +Create View
  4. Select either Website or Mobile App
  5. Enter a Name. Use a specific and descriptive name, so you can easily tell what data is in this view when you see the name in a list
  6. Select the Reporting Time Zone
  7. Click ‘Create View’

Step 2

Next, click ‘Filters’ and then select ‘Add Filter’. Filters are used to limit or modify the data in a view. Here are some examples:

keyword rankings
Add Filter

Step 3

Next, name your filter so that you can distinguish it from any existing filters.

Under ‘Filter Type’, select ‘Custom’ followed by ‘Advanced’, as shown below.

setup google analytics
Step 3

And then, scroll down a bit and enter the following information for Field A, Field B, and ‘Output To’. Make sure to select the appropriate option for each field from the drop-down menu to the left.

keyword rankings
Step 3

Scroll down and select the following fields, except ‘Case Sensitive’ as shown below. Click ‘Save’ and you’re done with the setup!

nono 40016ce1a81044181acf3b01d36f8613 800

The downside with this method is if there isn’t much user traffic to your website, it may take time (a couple of days, or even weeks) to get data useful enough to plan what you should do next to tweak your keyword performance.

That said, if your site is getting a lot of traffic, comprehensive insights about the users who searched using those ‘not provided’ keywords could be available within a few hours.


Bonus

Did you know that besides streamlining the management of your backlink profile, BacklinkSEO can also help you to analyze your keyword rankings?

By pulling in data from both your Google Analytics and Google Search Console account, it gives you an overview of the performance of your keywords by listing them down in order of the number of organic searches each is driving. This way, you can easily see which keywords are working and which aren’t. The links that drove the traffic are also listed.

keyword rankings
Keyword Data on BacklinkSEO

It is packed with several other features, such as ‘Landing Pages’ and ‘Top Pages’, which helps you to dig deep into your keyword rankings.

For the best results, you may supplement the methods mentioned above with these features from BacklinkSEO. This will act as a cross-reference of your keyword rankings so that you can make more informed decisions on improving it.


Final Thoughts

Despite the diminishing importance of keywords in SEO, monitoring keyword ranking is still crucial in order to ensure that you are not wasting your efforts on the wrong outlet and hence, missing out on potential traffic.

Google Analytics is a powerful tool in itself, so leverage this free tool to the fullest. It may lack a ‘straightforward’ keyword ranking report, but there are ways to get around this gap, as we have seen.

As with any other SEO strategy and tactic, exercise patience when you apply the aforementioned methods, especially for Method 2. And remember that monitoring keyword rankings is not a one-off effort; it’s an ongoing process. So pay regular visits to Google Analytics to obtain reports on the performance of your keywords.

Reach out to us if you have any further queries.

How to run an automated mention campaign with BacklinkSEO

Mention campaigns are THE tools for building your backlink outreach. To run a mention campaign, all you need to do is to find out prospects and ask them to link back to you.

But is the task really that easy?

Well, yes but no.

You need to list the prospects, find their contacts, write them personal messages, wait for them to read and respond, and follow up. This can take up tremendous time and energy.

Fortunately, the time for a manual listing of these is gone, and BacklinkSEO is here to help you with its automated system of finding contacts and setting up email sequences. This post will give you a walkthrough of how to run a mention campaign with BacklinkSEO.

Let’s get started!

What is a Mention Campaign?

A mention campaign, or a mention outreach campaign, is a wonderful tool with which you can reach out to the websites you have mentioned in your blog post as outbound links or backlinks and ask them for a backlink in return.

Why use BacklinkSEO for your Outreach Campaign?

BacklinkSEO has an incredible automated setup that will help you to reduce your manual labor to a remarkable extent. The embedded bot does everything automatically that were previously done manually using an Excel sheet:

How to run a Mention Campaign with BacklinkSEO

BacklinkSEO is your all-in-one solution for backlink-building, monitoring, and outreach campaigns. Here is a step-by-step guide on how you can run a mention campaign with BacklinkSEO.

1. Create a Campaign

First, create an account in BacklinkSEO. Now log in and go to the campaign tab to initiate your campaign. You will find a New Campaign option on the left side. Click on the tab and you will find boxes asking you for information about your campaign.

A) Name your Campaign

Since you might be running campaigns for multiple projects, and you need to be able to differentiate all of those. So choose a different name for each campaign you are going to run.

B) Choose your campaign type according to your need

Right under the campaign name box, you will see your campaign type options. And each option has its own descriptions, so feel free to explore.

campaign types

For example, there are websites that mention tools for specific purposes, and if your post happens to feature one of those tools, you can offer your post to that website with the ‘Tools’ option. You can ask websites for reviews with the ‘Get Reviewed’ option. With ‘The Skyscraper Technique’, you can offer your post to sites that have mentioned backlinks to posts that do not have updated information anymore.

Since we are talking about mention outreach in this post, let’s stick to ‘building meaningful relationships’.

C) Post the URL to your article and see what happens!

After you choose your campaign type option, post the URL to your article in the designated box and wait for the bot to do its work.

What the automated system does after you post the URL:

· Pulls up the title and category

The most basic details of a post, the title, and category, are spotted by the system in the first go.

· Displays post details

Apart from the title and category, the system will also find out the name of the author, publishing date, and time of the post, and specific keywords.

· Analyzes all the backlinks the post has mentioned

And this is the most fantastic part! The system will list all the external links mentioned in your post and sort them according to websites. Previously, this was all manual – you had to find out all the links manually and create worksheets to list them and analyze them one by one, but now, it is a matter of seconds with BacklinkSEO’s automated system.

backlinks in your post

2. Find contacts – the system will do it for you!

This terribly tiresome job was a manual job, too, once, when dinosaurs roamed in the streets and mammoths broke into people’s gardens. Now BacklinkSEO’s automated system finds the contacts and lists them for you.

After your outbound links are listed, select any particular website you want from which you listed links. You can connect to your Hunter API, Snovio API, or OneMoreLead and click ‘Get Contacts’. The system will find you the contacts affiliated with the website. Along with their email addresses. You can edit the contacts as well.

There is a contact tab on your left-hand side and all your contacts are saved there. Select your desired contacts from there.

contacts to run a mention campaign

3. Explore your options in customizing

Now that you have all your desired contacts, it’s time to start the real work – customizing your options. How much time do you want to wait before sending a follow-up email? How do you want your email sequence to be?

Since we want mentions and backlinks, let’s go with the Share and Backlink sequence type. There are different parameters for the email templates, the waiting period, and the follow-up email. Choose according to your need.

edit campaign specifications

Of course, you can edit everything later on if you feel the need to do so.

4. Write a personalized email for each contact

Let me tell you this – all your efforts are in vain if you do not have a well-articulated personalized email for each of our contacts.

Imagine getting such a generic email:

Generic email template

And imagine getting one like this:

Personalized good email

The difference is stark clear. In the first one, the writer did not even bother finding out your name. He/she claims to have read your article, but where is the proof? For all you know, he/she might just have read the title and known what your topic is, thought of it as an opportunity for his/her own blog or website, and knocked you.

Zero sincerity, zero interest in building a meaningful relationship.

Also notice that the generic mail has nothing to say about the value his/her post has to offer. It asks you to go check it out and find out. Isn’t that a little too much work? Even one or two lines on what exclusive thing his/her blog mentions about the particular topic would have been enough to pique your interest.

Check this article out to know why generic templates will only deter your audience.

And give this article by John Doherty a read to know what kind of emails you should absolutely avoid sending!

Look at the second, personalized one on contrary. The author addresses you personally. With whatever he/she has mentioned about your post, it is clear that he/she has read it in-depth and really knows the value you offer. Clearly, this is the sign of the starting of a good relationship, and you can definitely give it a go.

The best thing here is that you can connect your Google accounts with the interface, so if you are running 10 different campaigns, you can connect with 10 different accounts – no limits.

5. Launch the campaign!

And now everything’s set, it’s time to launch your campaign! You can schedule the campaign according to your convenience, or even launch it right away.

Another fantastic thing is that you can go to the campaign tab later on to see your analytics – how many people opened your emails, how many emails have bounced, how many have clicked on the link included in the email (if any), and so on.

mention campaign analytics

You can check out this video to get a more visualized idea of mention outreach campaigns.

And here you go now!

When you run a mention campaign, it does not only bring you a single backlink, it opens your door to a whole new range of audience. And if you build a meaningful relationship and keep coming up with consistently good content, this reciprocity can take your blog a long way.

Why don’t you give it a try with BacklinkSEO? Create an account and join in today!

How To Get Backlinks From HuffPost: A Complete Guide

Earning a backlink from HuffPost (previously The Huffington Post) may seem like a matter of luck. However, it is definitely achievable if you play your cards right. In this article, we will walk you through the strategies you can apply to get that much-coveted backlink(s) from HuffPost.

backlinks from HuffPost

How many times have you come across ‘link sellers’ on the web, advertising the sales of backlinks from high domain authority sites such as HuffPost? The practice of buying backlinks is something Google frowns upon. It certainly does not deliver sustainable positive results for your website. However, the good news is you can still earn backlinks from HuffPost without having to resort to Black Hat SEO techniques.

What is HuffPost?

Many of us may have heard of it at least once in our lives. It is the ‘original’ internet newspaper with localized and international editions, covering the latest news on global markets and affairs, business, technology, politics, and so on. It also includes blogs, satire, and original content. As it covers a diverse range of topics, HuffPost is one of the best targets for attaining backlinks to your website. In other words, there is a high chance you will find topics relevant to your niche that you can eye for backlinks.

Remember, besides the domain authority of the site that is linking to your website, relevancy is also a key factor influencing whether the backlink helps with the visibility of your website in the SERPs. This is why it is important to focus on gaining relevant backlinks by targetting the right topic area if you want your link-building strategy to be effective.

No-follow vs. Do-follow backlinks

These are the two types of backlinks. No-follow backlinks carry the rel=”nofollow” tag, which instructs the crawler to not follow your website. This means link juice is not passed to your website and hence, the backlink does not directly contribute to your PageRank.

On the other hand, do-follow backlinks do not carry any such distinguishing tag. They pass link juice to your website, which is why they are so highly sought after. However, that doesn’t mean no-follow backlinks are completely useless. In fact, it is best practice to have a good mix of both types on your backlink profile. Check out this article for an insight into why it’s worthwhile considering them.

Are backlinks from HuffPost No-follow or Do-follow?

Backlinks from HuffPost are all no-follow. However, as mentioned above, they can be a valuable tool to drive traffic to your site and can really boost your SEO game; especially when they come from HuffPost. It boasts a domain authority of 90, so all the sweat and tears you may spend behind earning a backlink from HuffPost will be fruitful.

Now that we understand the basics, let’s look at the strategies you can use to get backlinks from HuffPost.

The Best Ways To Get Backlinks From HuffPost

1. Guest Blogging

While this is not the easiest way, there is certainly no harm in trying. If you make it, then not only will you earn a backlink, but you will also be paid for your contribution. You can submit a pitch for:

However, it must be original content that has not been published elsewhere. Don’t worry too much about matching their tone since they encourage diversity. Also, guest posting at HuffPost is not limited to text-based stories. You can submit photos, infographics, and so on.

If you can write something highly relevant to the niche of your website without sounding too promotional, then the backlink to your website will naturally blend in with your content. That way, you can place it within your write-up which may then drive more traffic to your site. If not, then that’s fine too since the author bio will contain your web address.

You might also want to browse through previous guest posts to see if something similar has been published before. Unique content is more likely to be prioritized.

Submission Procedure

There are mainly three ways you can do this:

  1. You may email your pitch to pitch@huffpost.com. Alternatively, when you are writing for a specific section, you can drop your pitch at their respective email addresses as given below:

2. Submit through this submission form. Do note that there is a word limit (500-1000 words) for the final draft in this case.

3. Networking with HuffPost editors. You may directly email them or connect with them on Linkedin. Check out coldemails.io for the best outreach email templates. Engage in conversation with them, by complimenting their latest article or by asking relevant questions. They may just push forward your pitch when it’s received since you are part of their network.

Some pointers to note when you are submitting the pitch :

For more information, visit https://www.huffpost.com/static/how-to-pitch-huffpost.

2. Writing High-Quality Content

Nothing beats this. Write for your audience, keeping their needs and expectations in mind. Quality content that is well-researched and data-driven has the potential to bring in more traffic. It increases your chances of getting noticed by authoritative sites such as HuffPost. They may then link to your website because your content is so good that they can’t help but link to it.

Sadly, much of the content being published is simply not worth linking to. 75% of it is getting zero inbound links. So forget the ‘more is better’ approach to content if you want links. Go with quality instead. Your content will generate links only if it is truly exceptional.” - Brian Sutter, Forbes.com

Timely Content

Be on the watch for the latest developments or updates in your niche so that you can quickly respond to them. If your website is the first one, or even the first few websites with the latest scoop, then the chances of a HuffPost reporter linking to your website while doing their research increases tenfold. Following appropriate feeds and content sources, such as Digg and Reddit, can help to stay in the know. This is how Navolutions bagged a backlink from HuffPost.

Create Infographics: Image Link Building

As mentioned earlier, your content doesn’t have to be limited to just text-based stories. Creating unique and well-researched infographics with reliable statistics is an effective strategy to earn backlinks from Huffpost and other high authority sites.

First, do a bit of research on the topic you want to cover in the infographic. Check out the top five infographics that appear when you search for ‘[insert] your keyword+infographic’. And then, make a note of how you can improve on them further. You may want to include the results of a survey of experts in your niche. Next, create your infographic using Canva or just have it designed for you on Fiverr.

backlinks from HuffPost
An infographic published on HuffPost

Now you can promote your infographic using traditional methods such as writing a comprehensive blog post related to the infographic. Check if HuffPost has any existing infographics covering your topic area. Next, reach out to HuffPost with your infographic, asking if they’d be interested to use it in any existing relevant article. If HuffPost already has a similar infographic on their website, you can ask them to use yours. They may agree to replace it with yours due to the research you have poured into your infographic. That should give you an edge over other existing ones.

3. Replacing Broken Links

This is a classic strategy. It is all about finding broken links on the website that you want a backlink from and then replacing them with your own content. Broken links lead to pages that no longer exist. Have you ever received a ‘404 error’ message? That represents a broken link.

404 error page not found

This strategy will earn you a backlink from the website if they are convinced to use your content. Of course, the content has to be relevant and should cover the information users could access in the broken link.

Almost all sites have a couple of broken links. Hence, it’s not unthinkable for HuffPost to have some, despite its high domain authority.

Here’s how you can execute this strategy:

Step 1

First, you need to find broken links on HuffPost using a broken backlink checker. You can use Screaming Frog SEO Spider for this purpose. These tools will draw up a list of all the broken links on HuffPost and which page they are coming from.

Step 2

You need to see what information the broken link covered before you offer your content as a replacement. Archive.org and WayBack Machine are excellent tools for this; the former is recommended by digital marketing expert Neil Patel. You will be able to access the broken link by entering its URL.

At this point, you might as well want to make certain editions to your content after comparing it to the one in the broken link, so as to improve it further. Alternatively, you may decide to create new content from scratch with updated information. This will increase your chances of getting a backlink as the quality of your work will be better than that of the existing one.

Step 3

Reach out to HuffPost to notify them of the broken link. Here’s a template from Neil Patel that you may refer to:


Subject: Your site has a dead link.

Hi [name],

I was visiting your site recently and found this page on your site: (URL).

It’s a great page, but I found a dead link on it. The link leads to (page URL), which is no longer active.

I wrote an article on (topic), and I think it would be a great fit for your page. I’d really appreciate it if you considered replacing the dead link with a link to my article. I know your readers will love it, and it would be my pleasure to help you out.

Thank you for your time,

[Your Name]


4. Sign Up For Help A Reporter Out

Abbreviated as HARO, this is one of the least difficult ways to obtain a backlink from HuffPost and other authoritative sites.

backlinks from HuffPost

First, create an account, highlighting your areas of expertise, achievements, and some numerical figures, such as the number of subscribers and followers on your website. You will receive three emails a day (Monday through Friday), calling for data from exports on a varied range of topics. The emails are sent at 5:35 am, 12:35 pm, and 5:35 pm.

You need to be on your feet and respond promptly to these queries to have a shot at attaining that backlink since the journalists who send those queries work on very tight schedules. When they obtain that information from you, you will be cited as a source. Who knows, you may just receive a query from a HuffPost reporter and if you can successfully respond before anyone else, bingo!

Final Words

These are some of the most effective tried and tested tactics to build backlinks from HuffPost (and in fact, any other high DA site). It may take time and not work on your first try. But don’t lose hope, because it is the difficulty in attaining a backlink from HuffPost that makes it so prized. Also, remember to be consistent in your link building efforts.

While link building is important, so is managing your backlink profile. BacklinkSEO has you covered for the management of your backlink profile and outreach campaigns!

Reach out to us if you have any further queries.

How To Check Competitors’ Keywords: 7 Tools You Need To Know About

Many websites think that they are using the perfect keywords for their websites but fail to achieve expected success. Why does that happen? While choosing the right keyword is extremely important for your website, not being competitive while choosing them is a crucial flaw in your strategy. Knowing how to check competitors’ keywords will give you a huge advantage over your competitors.

google search

Checking Competitors’ Keywords

There are lots of tools that can be used to check competitors’ keywords. However, it is really important to know what tools to use in order to ensure that you’re using the best resources. Here are 7 tools that will come on handy when you want to check your competitors’ keywords.

1. Google Keyword Planner Tool

You most probably use this tool to focus on your own website and the contents within it. However, the Google Keyword Planner Tool is an excellent tool for checking your competitors’ keywords. This is definitely the tool to start with as it is completely free.

All you need to have is a Google account, which is free to create. After that, you need to use the Google AdWords interface. Here is a step-by-step process which will break it down for you.

Google will now start crawling your competitor’s URL and come up with a list of keywords. They are related to the web page you gave out, and also relevant to the website as a whole. Select the ‘Keyword ideas’ option to see the whole list of your competitor keywords.

Google Keyword Planner Tool is really easy to operate, and what’s more, it’s free. So, if you want to get into keyword research, this is the best place to get started.

2. BuzzSumo

BuzzSumo introduces a really different perspective on the whole competitor's keyword researching process. It focuses on the keywords that you want to find more about and weighs up the most socially successful content that is out there, which will allow you to find out who your competitors are.

With BuzzSumo, you focus on the keywords that you know are important to you. You input those keywords, and BuzzSumo will present to you the contents that have been shared the most, have been reacting to the highest, and have been distributed socially more than other contents. This will give you a very good chance to find out your competitors for your own keywords and discover what they are doing right.

Finding out the contents which are doing well can be really helpful for to you to develop an effective strategy. You already know that you want to work with these keywords, so finding out how to develop your content so that they get better reach is extremely important. You will know what to add and what to avoid in your contents. This will help polish and modify the style of your own contents.

Moreover, you will be able to find the style of your competitors’ contents as well as find out who your existing competitors are. BuzzSumo also allows you to prepare for the ‘upcoming’ or ‘potential’ competitors who are doing well. It is a very effective tool to use for your competitive keywords research.

3. SpyFu

If you’re serious about checking your competitors’ keywords, SpyFu is the perfect tool for you. This is a tool that specializes in such research and provides you with an incredible amount of detailed information that will help you analyze your competition in the best way possible.

Finding information is really simple when you use SpyFu. You can simply enter the URL of your competitor in the search bar. You will find the list of keywords as well as a lot of additional data which will allow you to take strategic steps and make tactical adjustments.

With SpyFu, you will be able to find out data on almost everything that you’ll be looking for. You will be able to find out search volumes, CTR, advertisement history, ranking history, backlinks, SEO clicks, paid keywords, etc. All this information will enable you to make more informed decisions, though it will require thoroughly done research. So, if you want to use SpyFu, you should set aside an adequate amount of time to conduct the research with care.

4. SEMrush

SEMrush is a tool that focuses on the competition and gives you an idea as to where you stand and where your competitions stand. This is a very effective tool if you want to know the difference that exists between you and your competitors. However, it does much more than just that.

The organic keyword tool of SEMrush is capable of showing the ranking terms of almost any domain there is. You simply have to input your competitor’s URL. SEMrush will provide a list in return where you can find where your competition ranks and other additional information as well.

With SEMrush, not only will you be able to find out the ranking terms of your competition and the contents they are using, but you will also be able to keep track of your own progress. Detailed analysis of the product will enable you to discover potential opportunities for creating new content or modifying your existing content. It is an excellent tool to check your competitors’ keywords.

5. Keyword Spy

Keyword Spy does not provide information as detailed as SpyFu. But it is getting more and more popular due to its simple and user-friendly interface.

In Keyword Spy, you just need to enter your keywords and run a search. You will get information about the keywords and your competitors as well. Ultimately, you get to find out data about PPC ads, PPC keywords, organic keywords, sub-domains, competitors in both PPC and organic results.

Keyword Spy delivers accurate and simple to understand information which can be really effective to check competitors’ keywords. It takes up less of your time, so it can appeal to people who want to research competitor keywords but do not have enough time to conduct the research thoroughly. Simple, accurate and effective – it is easy to see why KeywordSpy is growing so fast.

6. Long Tail Pro

If you want to find keywords with low competition and high search volume, Long Tail Pro is the perfect tool for you to use. It is a very effective tool which gives you flexibility in terms of applying different keyword research tactics.

With Long Tail Pro, you can just enter a very simple seed keyword which will lead you to find up to 400 keywords within a very short time. This allows you to save a lot of time, find high traffic keywords with low competition at the same time.

You can also use Long Tail Pro to check your competitor’s keyword strategy. So, if you want to steal the proven tactics of your competitors, this will be a very effective tool for you.

7. Screaming Frog Spider

If you want to perform a pretty straight forward SEO audit on one of your competitors, you can use Screaming Frog Spider tool. It is very easy to use and simple to understand.

Once you use the tool, it will crawl your competitor’s website and provide you with important information such as meta data, alt texts, heading texts and lots more. You can easily export the data to spreadsheet, which will make your work a lot easier.

Focusing on your own keywords is never enough in this extremely competitive market. You need to know the keywords that you are fighting for and the keywords that you can fight for, you should fight for and you should not. Knowing how to find your competitors’ keywords is crucial. But it is important for you to know what you will do with them as well.

What to Do with Your Competitors’ Keywords?

When you have a website, you are sure to have a lot of competitors. Obviously, they are competing with you for the keywords that you are already using. However, you can find out the keywords that they are applying to use them correctly and gain a competitive advantage. You can -

Conclusion

In the end, checking your competitors’ keywords will only provide you with important data that will allow you to take decisive steps to improve your own contents and update your existing strategies. So, it is very important to use the data that you find out about your competitors wisely. If you want to know more about how to use your keyword research and the ways to improve your content, and ultimately develop an effective SEO strategy, please visit Backlink SEO. Best of luck!