A Comprehensive Guide to Search Engine Visibility Strategy

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A Comprehensive Guide to Search Engine Optimization Strategy

Search Engine Optimization is key to visibility, but it has so much more value than that alone. When you attract more traffic to your website, that, right there, is your chance to convert that traffic into leads and customers. Deeply connected to SEO is Public Relations, another powerful brand marketing discipline. This guide aims to elaborate their points of synergy within a strong search engine strategy and demonstrate how the smart application of available resources and tactics can lead to dominant brand visibility in search.

WHAT WE’LL TALK ABOUT IN THIS GUIDEA picture containing screenshot Description automatically generated

1. How can you optimize your link building strategies with the help of PR?

2. How can you utilize keyword research to increase the visibility of your pitches and press releases?

3. What is Search Engine Visibility? Why is PR so crucial in a brand’s search success?

How is PR Related to Link Building?image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=161&w=616&ac=1A picture containing clock Description automatically generatedimage?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=111&w=152&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=145&w=185&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=115&w=152&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=35&w=121&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=139&w=2&ac=1image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=139&w=2&ac=1

Traditionally speaking, PR has been a brilliant medium of establishing SEO authority by achieving top quality backlinks for a brand. The net total along with the overall quality of backlinks are crucial indicators of your site’s credibility in the eyes of a Search Engine. So, the more you can earn high-quality backlinks, the more likely it is that your website will receive an upgrade in search algorithms.

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Link Equity

(also known as Link Juice)

Link equity is a commonly used term in the SEO world to suggest the worth or value passed from one webpage or website to another. It is an important criterion of search engine ranking that is based on the notion that certain links provide value to your website. You can either receive or pass this value via hyperlinks. Search engines view these links as votes or confirmation given by other websites that your page is credible and worth following.A picture containing drawing Description automatically generated

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Do-follow Links

A do-follow backlink is the type of link you desire the most. Because it transfers ‘juice’ to your website, it will help you increase your SEO ranking and add value to your site. Note that backlinks coming from sites that have more authority hold more value. However, you should steer clear of do-follow backlinks that come from suspicious sites. These are ‘toxic’ backlinks that you should avoid at all costs.

No-follow Links

The name ‘no-follow’ pretty much sums it up. A no-follow backlink is the type of link that DOES NOT add value to your website. Publishers include a ‘rel=nofollow’ HTML tag for a no-follow link. Hence, a no-follow link does not transfer any link juice to your site, nor does it help you increase your search engine rankings.

When you look at it as a website visitor, you probably won’t be able to tell the difference. But in the world of HTML, this is how it looks like:

Do-follow Link: <a href= “https://backlinkseo.com/blog” >

No-Follow Link: <a href= “https://backlinkseo.com/blog” rel= “nofollow” >

When Do You Have No-follow Links?

  1. Affiliate Content: In the case of affiliate content, authors and publishers will generally add a no-follow tag to ‘Purchase Now’ options and then link to Amazon, Flipkart, eBay, etc.
  2. Contributor Content: Google recommends tagging do-follow links to the content written by staff writers only. This is done to restrict the sale of links to high-quality links. To discourage the “sale” of high-quality links, Google recommends restricting “follow links” only to staff writers. Again, if, in any case, a publisher lets several contributors add their content, it is natural to make all the links they attach no-follow links.
  3. Other types of self-published content: Generally, links posted on social media platforms are no-follow.

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Crafting your content right can grab your prospect’s attention more than you know. The traditional PR approach may be obsolete but modern PR tactics still add value to your search engine ranking.

When you build up a press release, make sure you not only emphasize on the story’s field of focus but also tie it to search engine optimization. This will help you attract prospects of your niche.

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  1. Choose Your Keyword WiselyA close up of a sign Description automatically generated

When you think of a key phrase, you need to ensure you utilize it the right way. If it aligns with how people look for that product or service, your chances of remaining at the top of the search engine results increase drastically. For instance, you think of the keyword ‘kayak’. In this case, ‘lightweight kayak’ drives thrice more traffic than ‘portable kayak’. These minute details can have a major impact on your search engine optimization.

  1. Quote the Right PeopleA close up of a logo Description automatically generatedA close up of a logo Description automatically generated

Customers look for assurance all the time. Renowned figures, such as a reputed athlete or a celebrity, social media influencer, etc. may be the subjects of a certain search. Hence, quoting a famous personality of your niche in your press release offers better visibility. A close up of a logo Description automatically generated

  1. Use Solid Data & StatisticsA picture containing drawing Description automatically generated

Search algorithms acknowledge and reward data representations. This is a simple hack that will be picked up by customers and journalists alike. However, not all press release subjects will have this scope, but researching for original content with solid data is worth your time and energy.

  1. Don’t Be A Spam Machine

Mindlessly distributing your content across industries that aren’t even your concern will get you nowhere. And with SEO, you can even be penalized for this kind of action. Remember when we talked about toxic backlinks? Even if you get a do-follow backlink from a site of questionable credibility, it will impact your page rank negatively. It is important you distribute your content wisely. Disseminating your PR without accountability is the last thing you need.image?parent=19DZyObnrUYY6 oFE20zahmpdclj1hcuDUMrSEE0aDiw&rev=1&h=159&w=177&ac=1

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The optimal length for search engine titles is 60 characters at max. Do not put a descriptive title to incorporate everything into a single line. Be concise, be specific. Make sure your key phrase is present within your title. That’s how search engines will know what your press release is focusing on. If your key phrase is ‘get backlinks from Medium’, you can add the title ‘How to Get Backlinks from Medium – Link Building 101’.

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In a blog post, this section presents itself separately from the text body of the press release. By any chance, if you can’t enter the meta description, the first few sentences can be used. Make sure your meta description has your keyword. Keep it concise and limit it to 2-3 sentences. Typically, Google shortens the meta description to 150-160 characters. Make sure your audience understands the theme of your content within that limit.


Your focus keyword should be in the title as well as the first paragraph of your text body. Additionally, you should distribute your key phrase evenly within your content. How many times you use it will depend on the length of your text. Make sure you use headings and images to attract your prospects’ attention and get them hooked.

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Search offers PR a highly valuable resource consisting of targeted customers, media, and substantial success metrics. A screenshot of a cell phone Description automatically generated

Public Relations has always been a crucial top-of-funnel marketing strategy. By leveraging third-party endorsement, reaching new customers is at the core of this profession. Regardless, it’s important to reach the right people – and that is the biggest challenge that SEO experts face now and then.

Suppose you achieved a big PR hit. But how do you measure that? Can you find out how many people saw it? Of the audience who saw it, how many were truly engaged with your content? Did they just skim through or did they actually read up? Are they the people you’re trying to target? How many people there wanted to make a purchase decision or implement a call-to-action?

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Search Engine Visibility (also known as SEO Visibility)

Search Engine Visibility refers to the overall visibility of your website in Search Engine Ranking Results (SERP). Broadly speaking, it is the volume of traffic a website earns from its rankings in the organic search results.

SEO Visibility directly relates to the probability of a customer discovering your product or service while searching for a keyword familiar to your brand.

PR is capable of creating powerful Search Engine Visibility in places where SEO struggles

Websites often face a hard time placing their content within the top search results for non-branded popular key phrases that have informational, navigational, or transactional intent (e.g. ‘Best Welding Carts’ or ‘Where to stay in Long Island?’). Earned Media performs fairly well in this aspect. This creates a potential scope for huge PR wins.image16


Earned media is the content that someone else creates for your website but it’s a content you didn’t have to pay for. It includes word-of-mouth promotion, posts, shares, mentions, reviews, and so on. Good content and strong organic rankings are two of the biggest drivers of earned media. In terms of content, informative, interesting, and qualitative content increases your chances of receiving earned media. This includes:


Owned media is any form of content that you own and create yourself. You have complete control over your owned media, and it is unique to your brand. This can range from your company blog to your YouTube channel. The more owned media you possess, the higher the chances of getting more exposure in the digital world. Owned media includes:


The title explains it all. Paid media is the content you have to pay for to place and promote across different channels. Paid media includes:

How to Select Keywords That Lead to Earned Media

As mentioned earlier, not all keywords hold the same value. SERP is loaded with a multi-channel sandbox filled with brand-owned sites, e-commerce sites, reference sites, and so on.

Our recommendation would be starting with a list of key phrases your website is always using for its SEO efforts. Thereon, you can start sorting through that list and identify key phrases that result in PR opportunities. Look at this search for instance.

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BacklinkSEO – The Tool You Need to Audit Brand Presence

PR Visibility Score Percentage of clicks your website receives based on your keyword ranking and average search volume. The greater the score, the better the website’s visibility.A screenshot of a cell phone Description automatically generated

Keyword Search Volume

Indicates the number or volume of searches for a specific keyword within a set time frame. As an SEO enthusiast, it will enable you to see how a keyword drives traffic to your website over time.

Estimated Content Clicks

Refers to the number of visitors you get each month.

Equivalent Advertising Value

With the help of Google Ad Planner, EAV will measure the benefit your website receives from a certain PR campaign or media coverage.

Content Coverage

Shows where your content stands within organic search results.

Search Engine Intent

Refers to the reason behind a searcher’s query on a search engine. Understanding why your prospect searches for your service plays a big role in SEO visibility.

Key Takeaways

How do you win brand placements and step up your search engine rankings?

Organize Your Key Phrases

Focus on non-branded key phrases. Analyze how a customer can find your product. Set your keywords accordingly.

Evaluate SERP For PR Opportunities

Create a target list of all the media hits within a keyword’s SERP and track whether or not your brand was included.

Track your success with BacklinkSEO

Use BacklinkSEO to track the visibility of your content within SERP. Open a free account without further ado.

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How to Write High-Performing Meta Descriptions

performing data in google search console
Image from Unsplash by @hostreviews

A robust SEO strategy includes more than quality content. It includes a range of other factors that help you tailor your website for the dynamic search engine algorithms. One such element is Meta Description.

Optimized meta-descriptions do more than making your content look good in search results. It can help you boost your Click-Through rates and grow your website audience.

But what does a good meta description look like?

In this article, we’ll guide you on how to write powerful meta descriptions to boost your site's ranking and drive more traffic.

Meta Descriptions Explained

The brief text blurbs that precisely detail the content of a webpage are called meta descriptions. Usually, they give a quick overview of the webpage's content.

Meta descriptions are usually written in HTML tags, which looks like this:

<meta name= “description” content= “ text” />

There is a length restriction for meta descriptions set by Google. The limit is 158 characters or 920 pixels for desktops. The limit is set at 20 characters or 680 pixels for mobile devices.

When users perform a search on a search engine, meta descriptions appear in the SERPs or search engine result pages.

Optimized meta descriptions combined with engaging content can boost traffic and click-through rates. Standard meta descriptions help you to stand out among Google's Chosen search snippets.

You can control the HTML tag of the meta description. But search snippets are generated by Google automatically.

Google will sometimes use the meta description from a page to generate a search results snippet. This happens when Google thinks that the meta description gives users a more accurate description of the content than the auto-generated snippet.

Why Great Meta Descriptions Matter

There is a debate on whether or not meta descriptions impact SEO. But meta descriptions matter to people more than the search engines. Therefore, you should focus on writing meta descriptions for people, not for Google’s algorithm.

The title tag of a meta description is the first thing a user notices. From the list of search results, meta descriptions guide a user to choose the right article. They allow a user to get a sneak peek of the webpage's content.

How to Write Compelling Meta Descriptions That Get You More Clicks

Meta descriptions are not just summaries of your articles. You need to consider a range of factors while writing a meta description.

Here are a few things you should keep in mind while crafting a meta description.

Be Aware of Your Audience's Journey

Having a clear idea about your audience’s journey is crucial. You need to be aware of how each of your users proceeds through the stages of the marketing funnel.

The marketing funnel plays a vital role in tracking your customer's journey. When you’re creating content, you need to understand which stage of this journey your readers are. This will help you craft meta descriptions that are relevant to what the readers are looking for.

Maintain Consistency in Your Approach

A consistent approach to writing meta descriptions will increase the chances of Google using it as a search snippet. Meta descriptions should portray you and your brand message clearly.

Meta descriptions with a genuine approach make your business look authentic, thus fostering brand recognition. It should make your company familiar to the audience.

Check The Character Length

The ideal meta description should be within 155 characters. Your meta description should be able to highlight the actual point, along with a CTA within this limit.

A SERP preview tool might be helpful to check whether your meta description fits into the character restriction. These tools allow you to preview how your meta tag looks in search results.

Meet the queries of your customers

Knowing your audience's queries will allow you to prioritize the essential information first. Be relevant with the answers so that a user chooses you from the sea of search results.

Include the Primary Keyword

The keywords the audience puts in the search box are considered as the primary keywords. Usually, Google displays keywords in bold to draw attention.

Therefore, analyze the primary keyword and make sure to spread out the keyword naturally throughout the content and include it in the meta description.

Grab The Attention of Your Audience

Your meta description should call for the attention of your audience and make them click to see what’s next.

Instead of laying down all the cards on the table, keep things up your sleeves. If used creatively, tactics like the use of question marks or unfinished sentences might make the audience click.

Be Creative

Depending on your audience, a meta description filled with jargon may not be quite appealing. It doesn’t matter if you explain these terms in your actual content if you scare readers away with the meta description.

You have to innovate and find new ways to enhance your click-through rates. Unique meta descriptions with a conversational approach are sure to make your audience click.

To integrate a conversational approach, consider writing the description in an active voice. Active voice creates a momentous push in readers. Your content should also be free of fluff and specific. The keywords in your content should be placed naturally.

Furthermore, the meta description should match the perceived needs of the audience. To pique the interests of the visitors, offer a preview of the article in the meta description.

Create Structured Data

Although this does not have a direct link with the copy, you can significantly stand out by creating structured data for your search snippets.

If your website contains reviews, using structured data will help Google generate a snippet like this:

google search snippet structured data

Since 57% of the major companies do not structure their metadata, it is your chance to get an edge over your competitors.

You can add Schema markup to your HTML to showcase your content through rich snippets displayed beneath the page title.

Offer Value With Your Content

Craft a benefit-centered meta description with a conversational approach. Include a call-to-action that would urge the audience to click.

You can let the audience know about any updates regarding your business, i.e., discounts, sales, free shipping, etc. Consider adding impactful phrases, including targeted keywords.

google search snippet offers

Mistakes To Avoid While Writing Meta Descriptions

Mistake #1: Duplicating Meta Descriptions

To ensure high traffic on your site, avoid using the exact phrases and language for the meta description of blog posts and landing pages. Diversified meta descriptions and title tags will help you boost your site's traffic.

If needed, keep a record of the meta descriptions used in your site. Duplicating meta descriptions will make it less valuable to Google, and you’ll get an auto-generated search snippet instead.

Mistake #2: Getting Overwhelmed With the Character Count.

Maintaining the character count in meta descriptions is essential. However, the whole meta description should not revolve around meeting the count. You don’t have to strictly restrict the number of characters to 155 for every meta description.

While focusing on the optimal character count is a good practice, the relevance of the meta description holds more importance.

Mistake #2: Use of Double Quotation

Google doesn’t recognize double quotations in meta descriptions. If you add a double quotation in your meta tag, it’ll be cut off right before the quotation mark.

For example, if you have crafted a high-quality meta description of 155 characters, and used quotation marks in your 16th character, your meta description will end after 15 characters.

If you absolutely need to add quotation marks in your meta tag, use single quotations instead.

Mistake #3: Keyword Stuffing

Relevant keywords in meta descriptions are essential to hold the attention of the reader. However, overstuffing your meta tag with keywords might lead Google to mark your meta tag as irrelevant.

Since the character number is restricted, use it to engage your audience better. Note that meta tags help you to get clicks, more than it helps you to rank higher on the SERPs. Keyword stuffing will make your meta tag look unnatural to the readers, which is something you’d want to avoid at all costs.

Mistake #4: Misleading Your Audience.

Your goal should be to build trust with your audience so that they keep coming back. Misleading content does the opposite.

Users (almost) always have a negative perception of clickbait titles. Sure, it might get you more clicks than usual. But if you’re looking to grow a strong audience base, you have to steer clear of clickbait titles and meta descriptions.

Mistake #5: Making It All About Your Brand

Bragging about the quality of your product or content can sound like a good sales tactic, but it’s not always good for SEO. While you might want to portray your brand in the meta tags (and you should), the content should seem authentic.

The search snippet of the homepage of NowThis News is a good example of how you should promote your brand, as well as communicate the value you’re offering to your audience.

Here, NowThis presents itself as the premier video news brand on social media. But before that, it clearly outlines what the visitors will find on its website.

nowthis google search snippet

Frequently Asked Questions

Which Pages do not require meta description?

Although meta descriptions are essential, adding meta descriptions to every page is a tedious and time-consuming task.

Not all pages require the same attention when it comes to meta descriptions.

Customer-specific pages such as shopping carts, check out, order tracking, or order history pages do not need meta descriptions. These are dynamic pages generated automatically as a response to an action taken by visitors.

Can Google change my Meta Title in the search snippet?

By default, Google uses information from your content to create a search snippet. But if it considers your meta tag to portray your content better than its autogenerated one, Google will use it to create the search snippet.

On the other hand, if your meta title includes explicit CTAs, which seems like bait to drive clicks, Google will override it. Google does this to provide value to user’s search experience.

What will happen if I don’t include Meta Descriptions?

When Google does not see a meta description, they pull out a relevant extract from your document and show it as a meta description. In most cases, Google uses the first paragraph as the meta description.

The meta description, which is a hidden code, acts as a mini ad. Search engines bold the keywords in the meta descriptions to meet the search queries of the users.

Do meta descriptions affect SEO?

According to Google’s statement in 2009, meta descriptions do not impact SEO. But meta descriptions can have a considerable impact on your click-through rates (CTRs). So even though meta descriptions don’t seem to directly affect SEO, it does have an indirect effect on your web traffic.

If you’re looking to rank higher by boosting your SEO efforts, you can start monitoring your backlinks with a tool like BacklinkSEO. It helps you automate your backlink outreach and grow your web traffic steadily.

Create a free account on BacklinkSEO today and take your SEO efforts to the next level!

How To Establish A Successful Brand Voice For SEO Advantage

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Image by Merakist from Unsplash

Branding is one of the most powerful practices for a business. If done right, people pay more, buy more, make faster purchasing decisions, and stick with the same company until they become brand advocates.

Branding is also an undervalued SEO tactic. Your customers, all of your stakeholders, and your investors have a perception of your company through your brand and your brand voice.

People's feelings about your company in the marketplace are impacted because of your brand as it's a combination of promise and personality.

SEO is more important than ever before due to the competitive online environment for brands. Branding and SEO shouldn’t be considered mutually exclusive things. They work best when kept on the same page.

Around 50% Millenials find and buy from a new brand by just searching them on their mobile devices in spite of knowing very little about them. You have to see the real value in an SEO branding strategy for people to make your brand their favorite one.

In this article, we’ll guide you through the process of creating a brand voice for an effective SEO branding strategy that can help you increase branded traffic to your website in the long term.

What Is Branding and Brand Voice

Branding is the marketing practice of creating a symbol, name, or sign that differentiates a product from others. Some examples of branding techniques include the use of taglines, mascots, jingles, or logos.

Brand voice refers to the personality, emotion, and way you talk to your customers infused into your brand’s style of communication.

Why Is Branding And Brand Voice Important

One of the main reasons branding being relevant is that people often tend to make purchase decisions with their heart, not their head.

They buy from brands they can really connect with, that fit in their lifestyle, and fit their personality. So, it’s really important that when they come across your website or follow you on social media that they get a sense of your brand’s personality.

Language and brand voice are a huge part of how you demonstrate that kind of personality.

Another reason branding and brand voice being considered so important to boost your SEO can be summed up by the phrase, “Don’t tell me you're funny, make me laugh”.

In an increasingly digital-focused world, most people’s first experience of your brand is online and it’s often through your marketing copies. They’re going to read your website, your blog, your social media posts, and so it’s your content that's got to show those characteristics that we are “funny”.

The final reason why we think branding and brand voice is so important because it’s not optional.

There’s a lot of things in marketing like podcasting, social media, paid advertising - things you could choose to do or not do, or engage with to a greater or lesser degree.

But when it comes to a brand voice, you have no choice - you NEED to have one.

meeting on how to establish a successful brand voice for seo advantage
Image by Campaign Creators from Unsplash

How Does Brand Voice Help SEO

Brand voice and SEO are considered two sides of the same coin. Here, SEO does the first part of the work. It gets people to your content in the first place.

Once that’s done, SEO hands over the baton to brand voice and to other areas of content. This is to make sure when people actually get to your content, they actually read it, engage with it, connect with it, and respond.

So, in essence, brand voice is one of the things that makes sure that your SEO efforts actually pay off and convert people.

Developing Your Brand Voice

Developing your own brand voice might not be as easy as you think it might be. The main goal of your brand voice is to be able to reflect who you are as a business and also to ensure potential customers can engage with it on the right level.

1. Consider The Demographic

The first thing you got to do is really getting to know your customers.

Research what they want and how they want it to be presented to them. Consider the following parameters and demographics: gender, financial situation, age, lifestyle, and profession.

You can also carry out a competitor analysis for companies in similar industries to see how the brand voice works for them. After you properly understand who your target demographic is, you can tailor your brand voice according to their preferences.

If your content is aimed at an older demographic, it's better to keep your content tone a bit formal. Whereas when you are targeting a younger group of people, you might use a friendly style of writing with a few emojis thrown here and there.

2. Review Your Brand Promise

Your brand promise is not something you say to your customers, it's the basis of how your organization promises to relate to those to come across it. That's the reason why a brand promise is said to be the essence of that brand.

It's really hard to develop a successful brand voice without a strong brand promise. Here are some examples of brand promises from huge organizations if you have not developed your brand promise yet:

A vital part of your content vision is your brand promise. Once you have your own brand promise, this can be an integral part to develop your brand voice.

3. Look For Inspiration

While developing your brand voice, you can look up the ones created by your competitors, or the brands with the same target audience.

Research, read, learn from the content developed by other major brands and tweak it according to your customer base. Below are some of the organizations with solid brand voices to learn from:

4. Document Everything

Document the entire process of developing your brand voice is a good practice. You can compile and publish this to internal stakeholders including your marketing and sales team.

While creating brand voice guidelines and/or best practices in your company style guide, make sure you set appropriate benchmarks. This helps marketers working in or with your organization understand how and when to incorporate the brand voice in marketing communications.

5. Ensure Consistency

Consistency is a key factor when it comes to brand voice implementation. All of these above-mentioned activities won’t be enough if you don't ensure consistency in your efforts.

You have to always reiterate your brand voice to your company’s employees and stand by it. This is crucial during the initial phase of implementing the brand voice, which helps you to make it a part of your company culture.

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Image by Gabrielle Henderson from Unsplash

The 5 Ds of Developing A Brand Voice

The 5Ds include actionable tactics to help you to find, develop, and improve your brand voice. This includes defining your “why”, differentiating from the competition, developing brand personality, and

1. Define Your Why

“People don't buy what you do, they buy why you do it. What you do simply proves what you believe”. -Simon Sinek, Start With Why.

People don't care about your what, they care about your “why”. There are millions of people doing the same thing that you are doing. But why does it matter to you is what's compelling as to why they might choose you over someone else.

So, ask yourself these questions to get you in the right mindset when you are developing your why.

These are questions to give you a gut check on why are you doing what you are doing, what is your brand and why does it matter. Below are a few examples of some companies that have done this right.

2. Differentiate From The Crowd

“When you write like everyone else, you are saying, “Our products are like everyone else’s”.

Would you go to a dinner party and repeat what the person the right of you is saying all night long? Would that be interesting to anybody? Why are so many businesses saying the same things at the biggest party on the planet- the marketplace?”- Jason Fried.

Differentiating your brand voice really goes a long way in terms of the marketplace. Let’s go to another gut check. These are questions you can as yourself to separate your brand from other competitive ones:

3. Decide who your people are

“It is an insight into human nature that is key to the communicator’s skill. Whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He, therefore, becomes a student of how people read or listen”. - William Bernbach

lots of people going here and there
Image by Timon Studler from Unsplash

You can be an amazing writer but if you don't know how people communicate and who you're communicating to, your words really aren't going to be very effective. So it's all about studying how people read, how they listen, how they communicate effectively.

4. Develop Your Personality

A brand personality makes your brand more relatable to your target audience. It embodies a set of emotional traits and behaviors, which remain consistent over time.

Having a relevant brand personality can help you build strong relationships with your audience.

Developing a brand personality boils down to one broad question - How do want your audience to perceive you?

This can be further broken down into:

Do you want to come off as reliable? Do you want to be considered sophisticated or carefree? How much humor do you want to incorporate in your content?

Crafting a brand personality is easier when you’ve clearly understood what your target audience is looking for.

5. Dedicate Your Company’s Mission

When you think about your brand, what are the words that come to you, and what defines your company best?

You have to know what your brand is bringing to the table and exhibit it to the customers visually and through your words. Warby Parker and MailChimp nailed this part of developing their brand voice.

Final Thoughts

Branding and SEO aren’t mutually exclusive. Having a robust branding strategy and the right brand voice can boost the effectiveness of your SEO efforts.

Understanding the importance of developing a brand voice, and making efforts to create one is the first step to a successful branding strategy. You need to make sure that your SEO strategy is on par with your branding efforts. To do so you need the right tools at your disposal, including an all-important backlink monitoring solution like BacklinkSEO.

BacklinkSEO helps you automate your backlink outreach and monitor your backlink profile so that you can gain quality backlinks and grow your traffic consistently.

Why wait any longer? Create a free account on BacklinkSEO today and keep tabs on your backlink profile in real-time!

How to Get Backlinks Indexed: 6 Steps You Need to Know

If you own a website, you surely want your website to rank higher in Google search results. And for that to happen, you need to increase the number of backlinks to your website. Doing so takes a lot of work, but all your work may go in vain if you don’t know how to get your backlinks indexed. Put simply, if your backlinks aren’t indexed, they simply are not worth anything.

Before we talk about how to get your backlinks indexed, let’s talk a bit about what backlink indexing is and how it works.

a person checking backlinks indexed by laptop

How Does Backlink Indexing Work?

There are millions and millions of websites out there on the internet with billions of contents and subject topics. Obviously, even for Google, or similar search engines, keeping track of them all and ranking them for the ease of users is not an easy task.

So, Google uses an index to keep track of all the websites out there.

How are backlinks related to the indexing process? Simple. Google categorizes the webpages according to their contents and ranks them based on several factors that it thinks indicate the relevance of a website. The quality and quantity of backlinks are one of the most important factors that Google judges when it picks a website for indexing.

But for any search engine to pick your backlinks up for the weight they put in terms of indexing, the site needs to know that your backlinks exist. Getting spotted by Google or other search engines is the first and absolutely necessary step for your website to land any ranking at all in the search results.

However, don’t just panic and spend useless sums of money for getting your backlinks indexed straight away if you find some of your backlinks are not indexed so far. Google takes a week or two to index the backlinks in general. So, give it some time before you worry about getting your backlinks indexed.

So, how to get your backlinks indexed? Here are some tips that will come in handy.

1. Create Links That Are Relevant

We all know that a high number of backlinks increases the chance of landing a higher spot in the Google search results. However, you must remember that the quality of backlinks is more important than the quantity of them. Getting quality backlinks from authoritative websites adds great value to your website and makes your site more relevant, credible, and authentic. This is why getting backlinks that are relevant is so important.

If you’re trying to get your backlinks to be indexed by Google, you have to make sure that you make it as easy as possible for Google to pick your backlinks up. And adding relevant backlinks does exactly that. When the backlinks of a particular article align with the topic of the article, it becomes easier for Google to spot the backlinks. What’s more, it also increases your website’s authenticity to Google.

2. Put Quality Contents Around Your Link

This is a no brainer. If your content is not rich in quality, nobody will bother sharing it. Without shares from readers, there hardly is any reason for anyone to notice your content at all. And that includes Google as well.

Relevance is key, but making sure that your content is of rich quality takes much more than that. You need to be attentive to the detail, you need to make sure your content is polished and error-free. Create standards for the contents of your website so that your site manages to maintain consistency in terms of content creation.

Once you surround your links with high-quality content, your website is bound to get more reach. And more people will start noticing. Google included. And then, it will start putting your links to its index.

3. Focus on Second-tier Links

Tier two links or second-tier links are excellent for increasing the chance of your link being noticed and indexed by Google. And creating such links is not that difficult. You just need to know how to create them.

So, what are second-tier links?

Second-tier links are basically used to promote the content which contains the link that you want Google to notice, or index. For example, let’s say you have posted an article that contains the link that you want to get indexed, i.e. the first-tier link. Now, you posted the article on Facebook.

Yes. Now you have a tier two link. It’s that simple.

Facebook is of course, not the only place where you can post to make a tier two link. You can use other social media platforms and relevant forum comments. Such second-tier links help a lot in getting your backlinks indexed.

4. Manually Make Submission to Google

If you have done the earlier steps right, now your content should be in really good shape. It should already have all the elements necessary to get indexed by Google.

But you should do all in your hands to speed up the process, shouldn’t you?

So, you should manually submit the URL to the Google Search Console (Google Webmaster Tool) for indexation.

Just type in the URL. Then you will receive a captcha. Answer it, and then click 'Submit Request.’ Now, you are done with the process.

You can submit up to 500 URLs each week. It is a very simple process, and highly effective as well.

5. Ping Your URLs

You may see that submitting to the Google Webmaster Tool did get the job done. Well, no need to panic. You can ping your URL to gain higher notice from google and increase the chance of your link being indexed.

So, what is pinging?

Well, it is a kind of notification that you send to Google to let the site know about your new blog, content, or any updates that have recently taken place. If you ping Google, you basically tell the site to send crawlers so that Google can re-crawl your website and update the latest changes that have taken place.

However, you must remember not to overdo it. Pinging excessively does not increase your chances of getting indexed. Rather, if you overdo it, the process may even backfire. You would be annoyed if someone reminds you of a particular duty over and over again. The search engine tools function in a similar way and you thus run the risk of your content being marked as spam.

6. Use Backlink Indexing Tools

While the aforementioned steps are likely to be enough to get your backlinks indexed, there is a little chance that your backlinks are not indexed yet. If that is the case, you can resort to backlink indexing tools. You can use tools such as Indexification, OneHourIndexing, Pingdom, etc. to index your backlinks.

Final Words

Getting your backlinks indexed is essential if you want your website to get higher up in the Google search results. We are confident that following the steps that we’ve mentioned in this article will be more than enough to get your backlinks indexed.

Do you want to know more about how to manage your backlinks? If you are interested, then we recommend you visit BacklinkSEO. You will find useful tips and tricks to manage your backlinks better, and you can also use our top-notch backlink monitoring tool.

All the best!

11 Best Link Building Services That Are Worth Your Money (2022)

If you want high-quality backlinks, but do not have the time to invest in link building, you have come to the right place. We are here to tell you about the 11 best link building services available in 2022 that will be worth your time and money. Let’s get started.

Unsplash Power
Photographer: Domenico Loia | Source: Unsplash

1. BibiBuzz

BibiBuzz is a business that will take the time to understand you better.

BibiBuzz's homepage

As outlined on their website, the first thing they will do is learn about your customer profile, how many new customers you want, what techniques you have tried out before, and more. Then, they will research your competitors to find out what worked for them.

BibiBuzz will also go through your content and pitch ideas if necessary. How amazing is that?

Moreover, you can reach out to businesses and influencers through them and reap the benefits of their wide network of bloggers. You can rest assured knowing each of the emails they send will be personalized with respect to the entity they are reaching out to. So, your chances of getting a credible link are higher than it would be if the businesses were just mass-emailed.

Also, they will carry out broken link building and much more. For all this, they charge prices starting at $4000 for 10 links.

To top it all off, they are very quick in replying, so you don’t have to wait forever to get a query answered. BibiBuzz is a link building service that will respect your needs and give their 100% to the job.

2. BacklinkSEO

BacklinkSEO is your one-stop-solution for everything related to your backlink profile. Whether you want to build links through automated outreach campaigns or monitor your backlinks in order to improve your backlink profile, BacklinkSEO has got your back!

BacklinkSEO's home page

BacklinkSEO offers automated outreach as its link building service. From spotting prospects to building outreach campaigns and emailing those bloggers, BacklinkSEO will help you through the process. They offer different types of outreach campaigns, as you can see in the image below.

Different kinds of outreach campaigns BacklinkSEO offers as link building services
Different types of outreach campaigns that BacklinkSEO offers

If you happen to mention someone in a blog, BacklinkSEO will help you reach out to them. This can translate into social media shares, quality backlinks, and maybe even guest posting opportunities in the future! However, if you’re looking for guest posting opportunities that are available right now, you can easily find them on BacklinkSEO.

BacklinkSEO can also help you build links using The Skyscraper Technique. In short, this technique involves reaching out to websites that are still linked to obsolete content and offering them your better, updated content to link to instead. After Brian Dean implemented this technique in 2015, his site’s organic search traffic doubled in just 14 days and the number of backlinks skyrocketed. That’s how much potential such outreach campaigns hold!

Also, if you are looking for round up posts, resource pages, or tool pages to mention your product or service, BacklinkSEO can assist you too. Alternatively, if you want to send cold emails too, you can rely on BacklinkSEO with your eyes closed.

And this isn’t all. BacklinkSEO can also help you find websites that will feature infographics you produced or review your products and services, and more. Click here to view their wide range of link building services, learn more about how they are executed, and finally, create a new campaign. They also have an option to customize your campaign as per your needs.

Moving on to pricing- BacklinkSEO has 4 plans to suit their clients’ different needs. Their prices start from $10 per month for their Solo plan, which includes 1 outreach campaign amongst many other services, and go up to $99 per month for their Agency plan, which includes 50 outreach campaigns and a lot more.

BacklinkSEO will do their best in whatever campaign you choose. Its team of professionals will work extremely hard to get you the links you deserve and need to improve your backlink profile.

3. Jolly SEO

With the motto “results first, invoice later”, Jolly SEO promises that their experience in SEO and ghostwriting will pay off. They have been in your shoes before, so you rely on them to understand your needs.

Jolly SEO's homepage

Jolly SEO promises that they know the “#1 way” to earn backlinks from sites with high domain ratings. If you choose them, they will also provide you with a customized outreach program for free! Thus, you will get a comprehensive link building service.

For the free outreach program, they will ensure that they know about what you are targeting, the kind of domain rating and traffic you want, and how you want your brand’s personality to be perceived.

Want proof that they live up to their promise of delivering results first? You will be charged only for do-follow backlinks with a domain rating of 50 or more.

For further evidence of their success, we attached a chart below that shows the results for their Ghostwritten Outreach (GO) clients in 2019. The average domain rating for Jolly SEO’s GO arrangements is 74.

2019 results for Jolly SEO's link building service
Results for JollySEO’s Ghostwritten Outreach (GO) clients in 2019

For each live do-follow link, you will be charged $475. Set up a call to discuss further details.

JollySEO is recommended by industry professionals. So, you can be assured that they know their stuff.

4. ShortList

Having built over 5,000 backlinks, ShortList is a digital marketing agency that offers 3 different types of link building services: guest posting, posts on Quora, and business listings.

Shortlist- link building service

For their guest posting service, ShortList will write the guest posts and link to your site. They will work hard to get you quality do-follow links.

Moreover, ShortList will take care of the publication, outreach, and distribution themselves. Every client is assigned a marketer/SEO expert dedicated to the project to ensure that the strategy developed is executed perfectly. Their guest posting service packages start at $150 per link for their Standard package and can go up to $350 per link for their Platinum package.

Additionally, ShortList can also write posts on active Quora threads. The posts will be relevant to your niche and include links to your website. This will also result in genuinely interested visitors, thus generating a lot of quality organic traffic! ShortList’s Quora packages start from $79 per answer, with a minimum order quantity of 3 for their Standard plan.

Lastly, you can get ShortList to make entries on related business listings and directories that link to your website. For this service, their prices start at $249 for 50 links and go up to $750 for 200 links for their Premium plan.

You can also create a customized bundle comprising the 3 kinds of services to varying extents. Click here to view their packages for each service, and compare prices and features!

Want some more good news? ShortList provides all its clients with an on-boarding discount of 10% on their first order. Just get in touch with them to talk about your project! They are very responsive. Not having to wait for ages for a single reply is surely a relief!

ShortList is a reliable link building service whom you can count on for building quality links for your website. The company has an expert team working behind it. Many experienced professionals in the field approve of it- so you know you can trust them too.

5. Digital Marketiiing

Digital Marketiiing will build links from highly authoritative websites that are sure to have an enduring positive effect on your backlink profile and domain rating. They will do exhaustive market research to understand your niche better.

Digital Marketiiing- link building service

To start off, they will prepare by understanding the goals you want to achieve using your website.

Then, they will audit your backlinks to remove the toxic and spammy ones that can adversely affect your website’s rankings.

They will then work on their outreach campaign. They do stress that your content should be up to the par for their efforts to pull through.

Lastly, Digital Marketiiing will inform you about possible collaborations with other content creators. You can contact them to get a quote for their services.

Digital Marketiiing has a team of strategic content marketers and PR specialists that understand how imperative having a good link building service is for you and your company.

6. SEOHive

SEOHive’s website starts with the assurance that they are the only “white-label SEO partner” your agency will need. Read on to find out how true that might be for you.

SEOHive's homepage

For their link building service, SEOHive will start by providing a backlink toxicity report for the links you already have. They will clear out the bad links if you want them to.

Once that has been dealt with, they will research your niche and check for any broken links that can be substituted with a link from your website.

You can reach out to 50 websites that may link to you through SEOHive every month.

If the website wants further information that they cannot provide, they will connect you with them so that you can clarify things directly.

However, SEOHive will not write guest posts for you. They might get you a guest writing opportunity, and you will have to get them written yourself. But they do offer a free editorial service for 1 guest post per month. SEOHive also mentions on their website that frequent rejection of guest post writing requests might hamper your relationship with SEOHive. Hence, if you want someone to write guest posts on your behalf, you will have to employ another agency.

There will be a $197 onboarding fee applicable for the first 2 weeks. After that, you will be billed on the number of services you avail from their website, starting from $250 per month. Click here to view their prices.

SEOHive’s team of experts are professional and will work hard to get you what you need.


FATJOE offers a wide range of outsourced link building services. Because FATJOE focuses on being a supplier, rather than a consultant for agencies, they can keep their prices low.

FATJOE's range of link building services

With their Blogger Outreach service, you can get your clients’ brands mentioned on relevant, highly authoritative websites. Because FATJOE keeps track of all placements, you will never have to worry about duplication. They also swear by the quality of their copywriters’ work.

Moreover, FATJOE mentions that your link will be placed in the correct context. Their prices start at $35 per placement and go up to $360 per placement.

You can also buy their Press Release Distribution service where they will write the press release and distribute it for you. You will also be able to revise the press release however many times you want. And of course, you can view your placements and access a PDF report to show to your clients. FATJOE charges $350 for this service.

And this isn’t even all. The other services they offer include niche edits, content writing, local business citations, and infographic promotion.

FATJOE is an extremely responsive and professional organization. You can count on them for putting in their best efforts to get you quality backlinks.

8. Screaming Frog

Screaming Frog is a renowned name in the industry, and not for no reason. They provide quality service and are very fast in replying to any queries you may have.

screaming frog

Screaming Frog also offers audit services. That is, they will do an audit of your link profile to identify toxic links if you think it’s necessary. Their link building campaigns usually begin by deciding on linking and content strategies.

Then, the outreach team works with the creative and PR teams to build strong relationships with bloggers and journalists that can translate into quality backlinks. They also have other teams that can help you with your social media promotion and with producing interactive content that is sure to engage the crowd.

For a link building campaign, Screaming Frog will allocate a minimum of 4 days per month. You will be charged $750 per day for their services. The number of days required will vary depending on your present scenario, competition, and goals.

Screaming Frog is a trustworthy organization full of professionals who are sure to provide you with a quality service.

9. Siege Media

Siege Media promises to help you create and promote content that will not only get you quality links but also drive business value to your brand.

Siege Media- link building service

If you choose Siege Media, you will get a content writing team that cares about your brand and a team of analysts working hard at the strategy. With over 7,500 publisher relationships, Siege Media knows how to do outreach. On their website, they promise to contact at least 100 high-quality websites in an attempt to build links.

Moreover, they emphasize the importance of content that gets you consistent, relevant traffic. Siege Media wants the links to pour in regularly, and thus, they work accordingly. Being viral for a day or two is hardly the dream.

Siege Media focuses on the right factors to get your website the links it deserves. You can contact them to request a quote.

10. Sure Oak

Sure Oak knows what kind of backlinks will provide the most value to your business. They state on their website that they are not simply a database; their customized outreach campaign is sure to get you highly sought after backlinks.

Sure Oak's link building services

Sure Oak understands the importance of building relationships, and thus, has built a lot of connections over the years in the industry. You can benefit from their vast network of bloggers, webmasters, and more if you choose to employ their service.

The link building campaign starts with finding potential websites to get backlinks from and screening them to retain only the ones that match Sure Oak’s high standards. They then reach out to the list of websites finalized earlier to get your site valuable backlinks.

Moreover, if you really want to see your site’s rankings fly high, you can avail Sure Oak’s EDU link building services. Backlinks from the sites of educational institutes can have a huge effect on improving your link profile and rankings. You can contact Sure Oak for a quote.

Sure Oak offers a renowned link building service that will give you value for your money.

11. Linkology

Linkology focuses on quality, not quantity. They know that low-quality backlinks can end up hurting you, and they aren’t taking any chances.

Linkology's homepage

Linkology’s team is meticulous when it comes to choosing websites to ask for backlinks from. You will be shown the list of websites and asked to approve. Then, their content writing team will produce relevant content that includes your backlinks. Finally, their “link builders” will publish the content on websites.

As proof of how confident they are in their ability to provide results, Linkology even provides a 100% money-back guarantee if you aren’t satisfied with the results.

Moreover, they will also offer to analyze your backlink profile if they deem it necessary for improvement.

If you have any questions, you can contact them directly. They will get back to you very quickly, through your preferred means of contact.

Linkology will take the time to thoroughly understand your goals and business before strategizing. This is a link building service you can trust for good results.


Link building is an important part of your SEO strategy, so think carefully before investing in a particular organization for its link building services. You have to be sure that their service is the one that fits your organization’s needs.

If you know about an excellent link building agency whom we didn’t include in our listicle, feel free to let us know.

Otherwise, if you want to learn some link building strategies you can implement yourself, read this.

How to Get Your Web Page to the Top of Google: 9 Tips to Keep in Mind

When was the last time you looked something up in Google and went beyond the first page? You probably cannot remember. Most of us click on the first link that pops up in the Google search results, and maybe a few more from the first page if necessary. This is why it is so important to get your web page to the top of Google.

To get to the top of Google search results, your content must be rich in quality. But working out the perfect strategy is more important in order to achieve that. If you want your web page to reach the top of Google, make sure you remember the following tips.

Google search

1. Choose Appropriate Keywords for Your SEO Strategy

You can’t think of getting your page into the top of Google without developing a proper SEO strategy. And for that, you need to determine your appropriate keywords.

It is important to think from a customer’s point of view. You need to know what your potential customers type when they are searching for the product or service you provide. Those are your keywords and your focus should be on finding them out. While determining keywords, you should remember to –

  1. Not make them too broad
  2. Narrow the competition
  3. Use specificity
  4. Use different sets of keywords for different pages

Choosing your keywords correctly is extremely crucial if you want to get more views on your page.

2. Make Your Website Easier for Google to Find

The search results that you find in your Google search come from an organized index that Google uses for its convenience. Google goes through millions of web pages to create this index. So, the easier you make it for Google to find you, the higher your chances are for getting into the Google index and ultimately, at the top of the search results.

So, how can you make it easy for Google to scan your web page? You just need to know some specific locations where your keyword should pop up. If you place your keywords in the following places of your page, you will increase your chances of getting to the top of Google search results.


This one is a no-brainer. You should include your keyword in the title of your post, as well as your page.

Meta Description

Meta description is the short excerpt under the title of a page which tells you what to expect from that page. Obviously, people will not be interested to click on your link unless they find what they are searching for. So, it is crucial that you include your keywords in your meta description.


URL is basically the link that you expect people to click on to view your page. Placing your keyword here makes it easier for Google to know what your page is talking about. That increases your chances of getting into Google’s index easily.

Alt Tags

Google cannot see the images of your page if you don’t include text alternatives (alt tags). So, while you are adding alt tags to your images, make sure you add your keywords there as well.

3. Focus on Quality Links

One of the best ways of getting higher rank in Google search results is to produce a good number of quality backlinks. If credible websites link back to your content as credible sources, your website gains relevance. It is one of the most important ranking factors of Google.

So, how do you get more links? Here are some ways that you can use to generate more links and establish your website as a trustworthy one.

Create Links to Authoritative Websites

Imagine you are looking for an eye specialist. You receive suggestions from a neighbor that you don’t know that well, and from your heart specialist. Whose suggestions are you going to take?

It is true that a higher number of backlinks will increase your chances of getting to the first page of Google. However, the quality of the referring domains is more important. If the website which refers to your link is credible, trustworthy, and authoritative; it passes on some of its trustworthiness to your website as well.

In order to create such links, you can take the help of link building tools. If authoritative websites are looking to links to your competitors, there is no reason for them to not look for you. So, you can just look into the backlink profiles of your competitors and use that information to create links to the websites that are more credible.

Use Guest Blogging

Guest blogging is a technique that plays out well for everybody involved. It basically means that you get to post your blog on another website as a guest blogger. So, the host website gets high-quality content and you get to introduce your website to a new group of audiences by placing a link to your website on the page.

Guest blogging is an excellent way of getting closer to a place on the first page of Google search results. However, your content needs to be very rich in quality in order to be hosted in another website.

4. Keep Your Website Fresh

This is a point that is often overlooked. In order to compete with the heavy competition online for a spot in the first page of Google search results, you need to keep improving and updating your website. You cannot let your web page get old.

In order to do so, you need to work continuously to improve your web page. Make it more informative and user friendly. Make sure when someone visits your web page, there are additional pages that support your content within your website.

5. Optimize Your Page for All Platforms

If your customers click on your page from their mobiles and have difficulty accessing your content, that will never reflect well on your website. Most people use phones and tablets now, so having content that is designed for computer and laptop users will be a serious flaw. Your website will not reach the top of Google without catering to the needs of the lion’s share of your target audience.

You must ensure that your website is responsive to all platforms. Your website should be able to function properly in both mobiles and computers. If you focus on that, you give your web page more chance to reach the top of Google search results.

6. Make Your Website User Friendly

Making your website function properly in all platforms is not enough. Remember that visiting your website is an experience for your potential customer. If you manage to make it smooth and enjoyable, your website will get more views and ultimately will manage to rank higher.

In order to do that, you must know what the customers want. Make sure you are trying to add functions that makes the user experience positive. Your website should –

  1. Be easy to load
  2. Have excellent website speed
  3. Contain optimized images adaptive to different internet requirements
  4. Have as fewer page errors as possible (for example 404 error)

The longer users stay at your website and the more users you get, the higher you manage to rank in the Google search results. So, your website should give consumers enough reason to click, stay, and come back after they leave.

7. Stand Out Using the Skyscraper Method

You are reading this blog because you know how tough the competition is. Getting to the top of Google search result is not a piece of cake. However, you can use this competition to your advantage by using the skyscraper method.

There is hardly any topic left online for you to be the first one to write. But that also means you can go through enough content online on your specific topic to understand what they are missing or what you can do better than them. This gives you the chance to stand out from your competitors given you do ample research and put enough effort into publishing your content. And if your web page has the best content that Google has to offer, why won’t it be at the top of Google?

8. Create A Blog on Your Website

If your website has a blog, it will definitely stay ahead of the websites that don’t. People visit websites with blogs a lot more than other websites.

Businesses that blog get 55% more website visitors than businesses that don't. (HubSpot)

If you want to get your web page to the top of Google, you need those extra 55% visitors. So, if you don’t have it already, you should create a blog for your website. Blogs are a great way of getting more reach through your keywords if you use them effectively.

9. Give Access to Website Crawlers

Google uses web crawlers to know the contents of your website and put them into categories. You must make sure that you provide access to meta robots and website crawlers. If you block them, you will not show up in the search results.


It is crucial to remember that when you are trying to get your web page to the top of Google search results, you are trying to get popular with both the consumers and the search engine itself. So, there are steps that you need to take to be better recognized by Google, which will enable you to get into the attention of a wider span of the audience. And from there, your contents will take charge.

Was this helpful and informative? We really hope your web page reaches the top of the Google search results. If you want to know more in detail about the steps that will help you achieve this feat, do visit Backlink SEO. All the best!

How to Optimize a Website for Google Search: 7 Broad Steps to Rank Higher on SERPs

Put your hands up if you ever faced this question, “How to Optimize a Website for Google?”. The truth is that the answer isn’t as straightforward as the question. Getting to the core would require a human to write for days endlessly.

Hence, we have come up with 7 broad categories of steps that you can undertake to optimize your website for Google search.

website optimization graph

How to Optimize a Website for Google Search in 7 Broad Steps

Proper Homework on your Existing Website Data

People often jump on the bandwagon of website optimization without a solid clue of what to optimize for. Website optimization is not limited to proper keyword research, SEO, or rankings only. Rather, SEO is only a part of it.

Hence, make sure you analyze your data before doing anything rash. A solitary piece of data might mean nothing. However, as you start to gather lots and lots of data, you start to see a pattern.

Every issue above has a distinctly different solution. Hence, before you optimize a website for Google search, make sure that you have identified the core issue. Otherwise, you will be investing a lot of time and money in dead-ends.

Some Key Metrics that you can Analyze in Google Search Console

Analyze the data and derive a specific pattern, if any. Does your data seem to be significantly skewed? If yes, why is it skewed? What did you do differently? What did your successful competitors do better?

Now, list down the issues and probable solutions. One of the easiest ways to do so is replicating and reverse-engineering your competitors’ strategies. The goal is to redo everything better.

Optimize a Website for Google through Keyword Research

You would be surprised at what keyword research can do. It is literally a demand graph for what people are looking for. Using the research to advantage can significantly optimize a website for Google.

Find the Core, Secondary, and Accessory Keywords

A core keyword is ideally the word/phrase for which your page tries to rank #1 in SERPs. On the other hand, secondary keywords are queries that have a close relationship with the core one.

Secondary keywords are found at the bottom of any SERP. Moreover, your keyword planner tool is also likely to display secondary keywords.

Secondary keywords for the search query “Link Building”

Finally, accessory keywords are the probable queries that pop up when searching for a core keyword. These keywords are usually found in the People Also Ask Section of a SERP. Furthermore, they can also be ideally found in your keyword planner tool.

accessory keywords list
Accessory keywords for the search query “Link Building”

The Gospel Truth about Keyword Research

Most marketers will admit to this mistake. As soon as they find the list of the keywords, they start optimizing each page for the core keyword. Hence, remember the gospel truth.

Optimize only one page for one core keyword.

Create a pillar architecture. In this system, you need to optimize the pillar page for the core keyword. You should also utilize your secondary keywords in the pillar page. Finally, the accessory keywords are used as topic clusters or supporting pages for the pillar page.

internal link system between pillar page and support pages
Pillar Page Architecture

This architecture is most suitable for blog pages and such. However, they can also be utilized in e-commerce as well.

Analyze your Competition

This discussion had to come eventually. Analyzing your competition is the easiest step in your keyword research. Here is how you do it.

What number do we mean by low SEO difficulty?

Lend me your ears. IT DEPENDS. But that’s not the answer you would take. So, if we had to ballpark a figure in KWFinder, the recommended SEO difficulty to aim for is below 40. For ahrefs, the bar somewhere near 30. Then again, we are no fortune-tellers. These are general estimates mostly.

Optimize a Website for Google through Resourceful Content

You might have conducted deep keyword research. You now have great website insights. However, nothing matters if not for the content. Creating resourceful, relevant, and useful content is and will remain the key step to optimize a website for Google search.

Replicate your Competitors

As with keyword research, one crucial step in content creation is analyzing and improving on your competitors’ status.

Firstly, create a list of top-performing websites and their content. Next, you create an Excel sheet for the following content metrics.

The goal is to emulate your competition. However, the trick is to improve on every mentioned factor and more. For instance,

Designing Original Studies

If you have been in the content industry for a while, then you must know how people drool over original studies. Creating original studies will have positive consequences on your link building campaign as well.

However, it’s not easy. You must have a good knowledge of research methodology and hypotheses. Nonetheless, one of the easiest ways to design an original study is to conduct an online survey.

You can use Google Forms or Typeform to create unique and robust online forms. Then, circulate the questionnaire to your contact list. You can even send cold emails. However, remember the thumb rule of communication. Always personalize your message and tailor them to your audience's needs.

The next step is simple. Compile the data. Analyze them. Look for patterns. Finally, publish them to create a unique study based solely on the findings. Now anyone willing to use the secondary data must link back to your study.

Creating Gripping Content

What do we mean by ‘gripping content’? In this age of information, where visitors are consuming information 24/7, it is extremely tough to hook the readers. Hence, words are not enough anymore. That’s why you need visual content. Here is a possible list of alternatives to words that you can use to drive audiences.

Having these genres of content will set you apart from a pile of generic websites. The bottom line is that great content can be your valuable asset to optimize a website for Google search.

Optimize a Website for Google through CTR

Not enough people focus on CTR while optimizing their website. However, contrary to popular opinions, CTR is more important than you think. The point has come up in several studies recently on how CTR is positively correlated with rankings.

We already discussed how you can improve your CTR in our other blog. The key takeaways are as follows.

Optimize your UX to Optimize Your Website

User experience metrics are getting increasingly popular in the SEO industry for its proven correlation with rankings. In a sense, it is only rational that Google penalizes websites for poor user experience. From Google’s perspective, poor UX metrics only frustrate the users.

Optimize your Page Load Speed

Google disclosed that it ranks pages from 1 to 100 on page speed. Your page is safe if it scores 85 or above in the PageSpeed test. The metric is further broken down into other sub-metrics. For instance,

Whatever the metrics, make sure that you are investing enough to get your pages to load fast enough.

Other techniques involve:

  1. Add a simple and minimal design.
  2. Don’t overburden your page with excessive ads.
  3. Enable cookies to decrease page load speed for repeated visitors.
  4. Choose eye-soothing colors. Strong color distracts visitors.
  5. Use sharp but low-size images for faster page load.
  6. Use enough internal links so that users can navigate easily.
  7. Finally, personalize your website for your core audiences.

Optimize a Website for Google through Link Building

Pardon us for bringing this topic so late. This is an open secret that backlinks play a pivotal role in website optimization. So, the question as to how to build a solid backlink profile will generate a whole lot of discussion.

Therefore, we have created a tons of resources for your in our blog. Here are some that we recommend.

We even have resources for beginners. Feel free to check them out. However, if you are a veteran, you can give BacklinkSEO a try. This is our dedicated backlink analysis tool designed to monitor your most important links.

The takeaway after you have finished all these resources is that backlinks matter in your quest to optimize your website for Gooogle search.

A Continuous Monitoring & Evaluation Strategy for Website Optimization

Website optimization is not a one-time affair. It takes continuous effort. Hence, it is important that you trace the rankings before and after you have implemented the strategies. In this way, you can evaluate the effectiveness of your optimization campaign.

Pro-tip: Keep records of your findings for long-term evaluation.

Moreover, revise your keyword research on a semi-annual basis. Furthermore, revisit your links weekly (or monthly if the content volume is low) to identify broken links. Finally, if you are not selling evergreen products, it is wise to revise your content as well.


Truth be told, the answer to how to optimize a website for Google search does not come in black and white. You will probably find thousands of dissenting views on this one topic. Nevertheless, the above mentioned strategies are products of our year-long observation and experience.

Do you have even a greater strategy to optimize a website for Google? We would genuinely love to hear from you.

What is an SEO Score: The Ultimate Guide to Understanding SEO Scores

What is an SEO score? Is SEO score a buzzword? Why is everyone jumping on the bandwagon to improve their scores? How can I use this score to improve my site ranking? If you have all these questions buzzing in your head, then you have come to the right place.

In this blog, we have broken down each and every concept of SEO backed by refresher topics and explanations. Hence, this guide will offer you valuable insights on your SEO score as well as clear all your related queries. Feel free to jump to skip forward to any topic on the table of contents.

man & woman on computer seo score

What is an SEO Score

An SEO score is an overall score attributed to your website based on several broad factors of SEO and associated sub-factors. The score measures as to how well-optimized the content and the technical aspects of your website are to ultimately contribute to better rankings and organic traffic.

The SEO score is originally a part of the Digital Certainty Index™.

Digital Certainty Index™ or (DCI™) Explained

The Digital Certainty Index™ measures the overall performance of a website based on three scores.

  1. Quality Assurance: The Quality Assurance score is a measure of a website’s user-related metrics. For instance, content quality, up-to-dateness, UX, and site security are some of the metrics under the QA Score.
  2. SEO Score: We will discuss this section more in the latter part of the article.
  3. Accessibility Score: This metric on the surface looks like a compliance score. However, it’s not. It is a measure as to how well a website performs on standards set in Web Content Accessibility Guidelines (WCAG) by W3C.

Each score indirectly affects the others, since they are intertwined with each other. Moreover, each category makes up one-third of the total DCI™ score.

Four Broad Metrics for Measuring the SEO Score

There are four metric categories for measuring the SEO Score of your website. Each category has subcategories under its wing and has a different weightage. The four categories are:

Technical Metrics

Weightage: High

Technical SEO is the key driver of organic SEO. It measures the accessibility, crawlability, and indexability of your website. In simple words, you must make a conducive sitemap for the search bots. Make sure they can crawl and index your website without getting restricted.

The following are the sub-categories that contribute to your final technical SEO Score.

1. Friendly URL Format

By friendly URL, we mean friendly towards both humans and search bots. A friendly URL contains the web address in such a way that it explains the content and readable, thus easily comprehensible. Therefore, the users remember the URL. Moreover, search bots can also identify the content of the page easily.

For better clarification, here is an example of a bad URL. Can you make anything of it? Definitely no!


Conversely, here is what a friendly URL looks like.


Now both you and the search engine crawlers perhaps understood in an instant that this is a page that describes how to get backlinks automatically.

2. Indexability of your Website

Indexability refers to the ability of the search engine to crawl, analyze, and add a specific page to its index. It is the next step to crawlability.

An ideally indexable page has a well-defined sitemap and well-organized data markup. These resources assist the bots to crawl and finally index the site. Moreover, an optimized indexable page uses nofollow links wisely to prevent itself from unauthorized sites and malware.

Here is a general overview of how to improve the indexability of your website.

3. Technical Quality of the Website

Technical quality, as the name suggests, obviously contributes to the technical score and ultimately the SEO score. It is simply the perceived quality of the website by search bots. For instance, a technically sound website will have a safe and error-free domain.

4. Page Speed

Page speed refers to the speed at which the content on a page load. Usually, each crawler has a cap on how long it can crawl and index a particular site. Hence, loading slowly can cause the bots to not crawl your site after all.

Even from a human perspective, page speed can affect your SEO rankings. In an era full of impatient customers, slow loading translates to high bounce rates and ultimately, worse search rankings.

How to Speed up your Website

1. Image Optimization:

Images can play a double-sword role on your website. At one spectrum, images can help visitors to better engage with the content. They also help in setting your brand tone. Furthermore, images backed by proper information can convert visitors into potential customers.

However, misapplication of images can cost you customers instead. Amateur webmasters often upload images that do not fit in the website and hence, not displayed. For instance, a 2000 x 2000 pixel image would be eventually displayed in 200 x 200 pixels. However, doing so would take 10X times more time to load the image.

Therefore, it’s always a pro move to scale the image.

2. Simple Web Design

At this point, you must have realized that a simpler website has an upper hand in loading time. Hence, they almost always rank better than complex ones. Simple web design also flattens the new visitor’s learning curve, and thus increases the chance for conversion.

3. Turn on Cache and Cookies

Allowing caches and cookies decreases the loading time for your repeat visitors. Therefore, this step indirectly boosts your UX metrics, and ultimately your SEO score. To summarize, the ultimate answer to speeding up your website lies in improving on-page SEO.

Content Metrics

Weightage: Medium (or moderately high at best)

The content metrics the quality, engagement potential, relevance, and SEO-alignment of the site content. Moreover, it is also a measure of how accurately the meta-content describes the actual content.

The following are the sub-categories that contribute to your content score.

1. Content Quality

This metric falls on both spectra, subjective and objective. Quality content is relevant, updated, concise, and readable. It provides actionable value to the users. Moreover, the text does not have petty grammar issues.

Furthermore, the content is designed in such a way that the users can glide through the page seamlessly. For instance, proper utilization of headings and subheadings is an attribute of guided content.

Finally, beware of broken links on your page. They don't only piss off potential customers but also affect your SEO score.

2. Indexability of the Meta-Content

Having a short meta-descriptions for all pages is crucial to your content SEO score. Having accurate descriptions helps both the site visitors and the search engines.

3. Uniqueness of Content

Avoiding duplicate content is absolutely mandatory for a healthy SEO. By duplicate content, we mean the following scenarios.

  1. You have two or more pages that have the exact page title and contain the exact same content. However, the pages have different URLs.
  2. You have two or more pages that have the exact page title and contain different content on each page.

Furthermore, ensure that you have different meta-descriptions for each page. Duplicate meta-content does hurt your SEO score.

User Experience Metrics

Weightage: Low

There is a wide range of UX metrics to assess the quality of user experience on your website. However, not all of them are related to SEO score or such. UX metrics that actually affect your SEO are the following.

Furthermore, other factors such as link hierarchy and alt tags also influence the UX SEO score.

Mobile User Metrics

Weightage: Medium

The number of smartphone users has increased from a mere 2.5 billion to a whopping 3.8 billion in the last 5 years. Hence, it is only rational that mobile user metrics be taken into consideration.

The mobile user metrics measure the responsiveness and adaptability of a website when accessed from a mobile device. Moreover, a site with a good SEO score must have different displays for different windows. The mobile display should be optimized for small-screen tapping and scrolling.

Furthermore, page loading time on mobile devices is also factored in this metric.

Other Metrics that Affect Your SEO Score

1. Backlinks

To explain why backlinks are important to your SEO efforts, we will proceed with an analogy. Whom would you offer your vote to in an election? Any rational person would choose to endorse the most trusted candidate.

Likewise, backlinks can be compared to signals of trust from the referring website. It means that the link providers are confiding their trust in your website. Furthermore, backlinks work as signals to the crawlers. In general, the more backlinks you have, the more trusted you are.

By backlinks, we often refer to dofollow links only. However, nofollow links are equally important to your SEO score. Nofollow links play a crucial role in driving referral traffic. More traffic increases the likelihood of more customer engagement. More engagement translates to better lead generation and in turn, better sales record.

Ultimately, you have generated more profitability leading to better authority. Furthermore, a better backlink profile eventually translates to better domain authority and website ranking. Hence, you can portray your website as trustworthy business to potential customers. This claim only bolsters our previous take on backlinks.

The bottom line is that backlinks have an important role in your SEO score.

2. Domain Authority

Domain authority is a measure of the authoritativeness of your website on a scale of 1 to 100. A higher number translates to better domain authority. Usually, sites with better domain authority get priority on search engines. Hence, your domain authority can influence your SEO score.

How to Calculate your Domain Score

1. Log in to your Free Moz Account.
2. Open the Free Domain SEO Metrics Tool.

moz domain seo metrics tool

3. Input your website domain and Analyze Domain.
4. You will get a domain authority score within the range of 1 to 100.

What the Domain Numbers Mean (In General)

Why You Need to Find the SEO Score of your Website

As we asked before, are you jumping on the bandwagon of calculating mindless scores? The answer depends. Calculating your SEO score helps you if and only if you know why you are doing so. Here are some plausible reasons for you to go forward.

Having an objective comparison such as SEO score helps you to compare yourself with your competitors. It helps you identify your strengths and weaknesses. Thus, knowing the score helps you make better SEO decisions.

Moreover, you can outline the better-performing companies’ strategies, emulate them, and craft even better strategies. For instance, you can identify the keywords or audience group the successful competitors are targeting.

Furthermore, you can even evaluate what your competitors are doing wrong. In that case, leverage this opportunity to learn and come up with better solutions.

How to Calculate your Final SEO Score (Easy Way)

Now that you know all the ins and outs of SEO score, let’s dissolve the final question that is troubling you.

How do I calculate the SEO score for my website?

Calculating your score manually can take you weeks or even months. In this regard, we suggest that you resort to a professional SEO audit. However, how to choose from tons of auditors out there? Hence, here is a platform that we recommend.

RankToday: Simple & Straightforward SEO Solutions

Most SEO auditors that we have come across dive into complex conversations. However, RankToday prides itself on data-driven research, but precise and client-friendly recommendations. You can even get a solid SEO score backed by rich insights with its free SEO Audit Tool.

ranktoday seo score tool


So, are you ready to find your SEO score and act upon it? Do share your valuable insights and comments with us. Since you have come this far, we would like to share one last insight with you. It seems like you take your SEO marketing very seriously.

In that case, we recommend that you take a tour of our backlink monitoring tool, BacklinkSEO. Our proposition is simple. We help you monitor your most important backlinks so that you can focus on growing your traffic.

Finally, we wish you the best of luck with your SEO efforts.

Scheduled Recrawls of your Website: WHYs, HOWs and WHENs

Google crawlers are diligent workers. Any new article on an authoritative domain is crawled and indexed pretty fast. However, sometimes it’s better if you have scheduled recrawls of your website. Why? The basic answer is to remain updated on website health status.

men women vector scheduled recrawl text

Crawl Modes

The Google Search Console endorses two types of crawling:

Continuous Crawl Vs. Scheduled Crawl

In this mode, the bots are crawling your website 24/7. Thereby, they ensure that new content is indexed as fast as possible. Contrarily, the bots crawl your site at a scheduled time in scheduled crawl mode.

After all the URLs are indexed, the search appliance does not recrawl any URLs. Moreover, crawling stops when the crawlers reach the license limit. However, it is necessary to perform scheduled recrawls from time to time.

Things to Bear in Mind about Scheduled Recrawls

In this post, you will learn why, how, and when to schedule recrawls of your website. But before we start, keep in mind two things.

  1. You cannot force Google to recrawl or index your site immediately. You must remain patient.
  2. Make sure your website is fresh and easily navigable. Moreover, you must link the new content to anything on the web.

Prompting Google to recrawl is not a regular task. However, if you have a site that is continually changing, it might be a good idea. In some cases, scheduled recrawls will speed up the indexing process.

When to Schedule Recrawls for your Site

Major Restructuring of your Site

It is a good idea to perform scheduled recrawls after massive changes in the site architecture. For example, a page migrating to https from http. Because the change is significant enough to affect all pages.

Merger or Acquisition

Sometimes you might need to change domain. Often changing domain occurs due to a merger/acquisition by a third-party. Therefore, you can ask Google for scheduled recrawls of both the website. Doing so makes things easier for Google.


Rebranding of your site affects all of your pages. Because it requires a head-to-toe transformation and renovation. Often rebranding even affects the site architecture and URLs. Despite the domain remains the same, a scheduled recrawl should be done.

Website Redesign

As with rebranding, a website redesign demands substantial changes in HTML code or JavaScript. Therefore, you should opt for re-indexing the site.

Content Audit

During a content audit, many pages are removed or redirected. Hence, scheduling recrawls after a thorough content audit is a good decision. You should let the bots know about the changes, after all.

When to Schedule Recrawls for Individual Pages

Often you need to recrawl only specific individual page(s). There are 4 cases when you can request scheduled recrawls for individual pages.

Firstly, trendy content needs to be indexed faster than usual. Therefore, you can request an index for articles in the following categories i.e. breaking news, happening now, etc.

Secondly, if you add pre-defined tags i.e. schema markup in your existing post, a re-indexing might be a good option. Therefore you can have scheduled recrawls of that individual page.

Thirdly, because of significant external changes, you might update a post more drastically than usual. Hence, you can ask Google to re-index the specific post.

Finally, to comply with new standards, a webmaster may change the page title or meta description. Changing the page title demands a re-indexing. Similarly, changing meta descriptions demand scheduled recrawls too.

How to Perform Scheduled Recrawls on your Site

Scheduled Crawl

For scheduling a crawl, log into your Google Search Console. In the Admin Console page,

Now you can schedule the crawl. For example, you can select the time and day of the crawling. You can also specify the maximum duration of the crawling.

Scheduled Recrawls

URL Inspection Tool

Firstly, open the URL Inspection Tool. The tool is handy when you have a few URLs to re-index. To ask Google to recrawl your individual page-

  1. Inspect the URL using the tool.
  2. Now, click Request indexing.
  3. The URL Inspection Tool will run a preliminary test. The test will determine if the URL has any obvious indexing issues.
  4. If there are no such issues, the page will be submitted for re-indexing.
  5. However, the tool will ask you to fix the issue if any.

As we said, requesting a recrawl does not translate to fast indexing. Rather, the crawlers inherently prioritized useful and relevant content.

Admin Console

There are few other methods up our sleeves for submitting your URLs for recrawling.

Adding a Sitemap

For submitting many URLs at a time, you can add a sitemap. However, scheduled recrawls don’t have any effect if your sitemap is the same as before. Therefore, mark your updated pages with <lastmod> in the site map.

Here are 3 ways that you can use the sitemap for recrawling purposes.

1. Using the Sitemap report.
2. The next method involves the ping tool. Copy-paste the following URL in a new browser window.


For example,


Make sure that your sitemap is fully accessible. After submission, you will receive a notification.

3. The last method is using the robot.txt file. For this, you have to insert the following line in your robot.txt file. sitemap:


Google will automatically find it next time it crawls your website.

A word of advice: Resubmitting URLs more than once does not make any difference. Moreover, do not use any of the abovementioned methods if you haven’t posted any significant updates. Finally, the answer to how much time before Google responds to your scheduled crawls depends.

As long as you make useful and high-quality content, your updates may be re-indexed in less than 30 minutes even.

How to Add a Link to a Block in WordPress - A Complete Guide

New to WordPress? Don't worry, we got you covered. This article will tell you all about how to add a link to a block in WordPress and create stellar content.

wordpress gutenberg

A lot of people aren’t very familiar with WordPress 5.0. Additionally, if they’re new to WordPress as a whole, getting used to ‘WordPress vocabulary’ may feel overwhelming. Hence, if you’ve heard of blocks and are wondering what they are, you’ve come to the right place to find your answers.

While you may feel like the addition of this whole new bunch of terms is annoying, believe us when we say that they’re only going to make your life easier. So, before we learn how to add a link to a block in WordPress, let’s understand a couple of terms associated with the evolution of blocks, such as Gutenberg.

What Is Gutenberg?

Heard about Johannes Gutenberg, right? He’s the man who invented the printing press. Back in the day, that was a huge revolution. Gutenberg aims to do the same. And that’s why it was named after him.

In short, Gutenberg is a page builder in WordPress editor. It is built in a way so that it can incorporate the WordPress core. Gutenberg aims to simplify and modernize content creation for users without being dependant on customized HTML. This editor isn’t just aesthetically pleasing, but also a wholesome editing experience.

Gutenberg was the first editor that introduced blocks. So, before diving into how to add a link to a block in WordPress, let us understand the purpose of blocks.

To know more about blocks, you can visit this page.

What Are Blocks?

Simply put, WordPress introduced blocks as a new way to organize content inside your blog posts. Visit your WordPress dashboard. Besides the usual, you’ll see you have a whole new bunch of tools to choose from. There is a block-bases content editing section. Moreover, you’ll also find a large content field with controls for formatting text.

With the new block-based editor, the editing experience is a lot more organized. It is built in a way that enables plenty of flexibility.

WordPress New block-based Editor

Common Blocks

The most common type of blocks include:

Blocks For Formatting

To know more about the types of blocks, you can visit this page. Now, before we talk about how to add a link to a block in WordPress, let’s talk about how you can use these blocks.

How Can I Use Blocks?

The new WordPress editor will convert each content you work on, be it a text, paragraph, or an image, into a block. However, this doesn’t mean the block changes any of your content. Your content will remain the same. You’ll just have a lot of additional options for every text or image.

Getting used to blocks can be hard at first, but you’ll definitely get the hang of it eventually. You’ll realize that rearranging blocks is a lot easier. The previous editor did not have the same flexibility. It is also very intuitive. When you start working on a new post, WordPress will ask you to choose a block type.

how to add a link to a block in wordpress

How to Add a Link to a Block in WordPress

As mentioned earlier, the block editor comes with plenty of options to choose from. The most common among them is the paragraph block that consists of an insert link option in the toolbar. It looks something like this:

how to add a link to a block in WordPress
edit image

Besides, you can also add a link using a keyboard shortcut. Select Command + K (for Mac users) or CTRL + K on Windows computers.

Given how WordPress blocks are evolving in design and flexibility, it’s safe to say that we’ll soon be able to take any content and add it to a blog post through this new block-based editor. We really encourage you to give blocks a try. If you have any more queries, do let us know!

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