A Complete Guide to Monitoring Backlinks Using BacklinkSEO

Google’s dynamic algorithm when it comes to ranking websites on the SERPs remains a mystery. However, the right mix of relevant content, right keywords, and strong backlinks can help you climb up the ranking ladder. Moz carried out a search ranking factor study where it interviewed a substantial number of marketing experts. All of them said backlinks are the no.1 influencing factor affecting Google’s rankings. In this article, we will talk about backlinks and walk you through the process of monitoring them using BacklinkSEO. Besides being a backlink monitoring tool, it also helps you to plan and implement your link-building strategy.

If you already have background knowledge on backlinks, you may skip the first section and go straight to our tutorial on monitoring backlinks using BacklinkSEO

monitoring backlinks

What are backlinks?

Put simply, backlinks are when one website links to another. An example of a backlink would be if Joe, who has a popular food blogging website, links to a multi-cuisine restaurant in the city when he writes a blog review. The link in Joe’s blog is a backlink to the restaurant’s website.

Types of backlinks

There are mainly two types of backlinks: no-follow and do-follow.

A no-follow backlink has a no-follow tag and carries less value than a do-follow backlink. According to WordStream, no-follow links do not increase your PageRank and its placement in the SERPs.

On the other hand, do-follow links can directly affect search engine rankings, which is why it is so highly sought after. Think of a do-follow backlink as a recommendation given from one site to another and a no-follow backlink as ‘Yeah, I know that organization but I haven’t really worked with them much, so I don’t know but I think they are good’.

So, should you focus your efforts on building just do-follow links?

It is a good idea to have a diversified backlink profile, i.e. a good mix of do-follow and no-follow links. You see, Google does not look at all do-follow links the same way. Not all of them will help improve your PageRank. If there are too many backlinks from the same domain, Google could look at it as spammy and give negative brownie points to your website. No-follow links can bring referral traffic to your website and are actually easier to get than do-follow links.

According to Neil Patel, when analyzing your backlinks, Google looks at:

  1. The number of backlinks
  2. How many you are getting overtime (Because it should be natural; Google would interpret a sudden spike in the number of backlinks as you paying for those links and Google does not like that)
  3. The relevancy of the websites to each other
  4. Domain authority (Domain authority is based on a website’s ranking in the SERPs. BBC and Huffington Post are examples of websites with high domain authority. Getting a backlink from these websites, for relevant content of course, is akin to hitting a jackpot)

Why is monitoring backlinks important?

If you don’t monitor your backlinks consistently, spammy backlinks can make their way into your backlink profile, resulting in a negative impact on your SEO. For example, while using the SEO services of a digital marketing agency, you might end up paying for them creating spammy backlinks to your website. Are you aware of this? If not, then that could be something you would want to look into. This is because Google’s penguin algorithm scans websites to identify spammy link structures, which may lead to penalization if you haven’t exercised due diligence when choosing a digital marketing agency.

Using a backlink monitoring tool such as BacklinkSEO can help you avoid misuse of your digital marketing budget by enabling you to check which links are do-follow, no-follow, sponsored and lost, etc. You also get a list of the domains from where your backlinks are coming in. So, if you see foreign language, adult sites, terms like gambling, websites using abusive language, and websites irrelevant to your niche, you need to get rid of them to prevent hampering your reputation.

Your competitors may resort to unethical ways of climbing up the SERPs by spamming your site through, for example, user-generated spam. If you are monitoring your backlinks regularly, you will be able to act before Google penalizes you. In addition, this process will enable you to identify reviews and complaints about your website so that you can understand what value these links are generating.

Check out this comprehensive article from BacklinkSEO on backlinks and why they are important from Backlinkseo to learn more.

Without further ado, let's look at the process of monitoring backlinks using BacklinkSEO.

Monitoring backlinks using Backlinkseo: a step-by-step guide

Step 1: Creating an account

First off, you will need to have an account on Backlinkseo. You will be required to sign up using your company’s or your own email address and name. Click on ‘Get Started’ to create an account.

Monitoring backlinks using Backlinkseo
Creating an account

Step 2: Adding domains

After you log in, the ‘Add a Domain’ option will appear. You will have to input the web address here.

Monitoring backlinks using Backlinkseo
Adding domains

If you want to add additional domains, click on the ‘New Project’ icon located at the top right corner of the page:

monitoring backlinks using Backlinkseo
Adding additional domains

Step 3: Finding backlinks

Once you enter your domain, you’ll be asked if you want to use the BacklinkCrawler to find backlinks. Enter yes, and it will start finding backlinks for you.

Monitoring backlinks using Backlinkseo
Finding backlinks

Step 4: Connecting Google Analytics

Next, you will be asked to link your Google Analytics and Search Console account to import data regarding your web analytics so that BacklinkSEO can arrange important information such as click-through rates and other metrics that will give you an analytical view to your backlink profile, all in one place. Click, ‘Sync Now’. Then, choose your Google Analytics and Search Console account.

Monitoring backlinks using Backlinkseo
Connecting Google Analytics

Step 5: Adding backlinks

Next, this box will appear. If you already have a list of websites linking to yours, you can add them here. Also, if you feel that some backlinks are missing from the list of backlinks drawn up by BacklinkSEO, but you are aware that the websites are linking back to you, this option comes in handy. Then, you’ll be asked if you want to start the backlink crawling process. Click yes, then proceed.

Monitoring backlinks using Backlinkseo
Adding backlinks

The system will then crawl all the links on the pages in the list.

monitoring backlinks using Backlinkseo

It is going to identify the following:

You can also choose how often you want the system to crawl your links so that you have an updated list. In the example above, it is set to 3 days.

Step 6: Discovering Search Insights

This is divided into several sections. Here you can find analytics data on your website and backlinks. This data is key to monitoring your backlinks via BacklinkSEO.

Search Insights

Click on ‘Overview’ to navigate to your search insights. Here you will find your page view trends and how many referring domains (websites from which your web page has one or more backlinks), active links, lost links, etc. you have.

Monitoring backlinks using Backlinkseo
Search Insigh

Adding notes

You can also add notes here to any backlink that may be of interest to those who are building or buying backlinks, such as the one below. However, do note that the practice of buying backlinks is not a sustainable measure to improve your rankings in the SERPs.

Monitoring backlinks using Backlinkseo
Adding notes

Search Coverage

The Search Coverage feature takes in data from your search console and simplifies it for you to understand. You will be able to see how many clicks you receive, your CTR, number of impressions, and your overall position for different search terms. It will find these data for all the search terms that have been found. This will allow you to take steps to improve your content in the necessary areas.

Monitoring backlinks using Backlinkseo
Search Coverage

In the example below, the click-through rate is below 1% while impressions are higher relatively. This means a lot of people are seeing it, but not clicking on it. The page that is coming up for this search term needs to be improved drastically, perhaps by changing the heading. Hence, this feature gives you a bird’s eye view of which content you can improve on without having to create new ones to improve your metrics.

Monitoring backlinks using Backlinkseo

Keywords

Using the Keyword feature, you can find out more about your keywords and understand the amount of traffic different each keyword is bringing.

Monitoring backlinks using Backlinkseo
Keywords

Landing Pages

The Landing Pages feature allows you to find out the number of total users and new users of your landing pages. A Landing page is a page that your visitors see when they click on your site in the SERPs. You can also find out the bounce rate and take necessary steps accordingly. Bounce rate is defined as the percentage of visitors to a particular page who navigate away from the site after viewing only one page.

However, exercise caution when analyzing the bounce rate because sometimes, the bounce rate can be a conversion and Google just does not really understand that. Anytime a user either goes away from that page to another page, Google counts that into its bounce rate. So, you need to have other metrics in place alongside to identify which are bounces and which are not. The Landing Page gives you a really good starting point to do that.

Monitoring backlinks using Backlinkseo
Landing Pages

Step 7: Finding top pages

In this section, you can find all the pages ranked in terms of the number of backlinks they have. For each backlink, you will find the Anchor (the clickable text in a hyperlink), the domain authority (DA), and the page authority (PA) and therefore, be more informed about the quality of the backlinks. Low-quality backlinks do not really help with rankings and could even lead to penalization. So, this feature enables you to keep a track of that.

Monitoring backlinks using Backlinkseo
Top Pages

Step 8: Analysing Domain Data

Domain data is basically a spread of all the referring domain and domain types. Too many backlinks coming in from the same domain could be interpreted as spammy by Google, so this feature acts as a reference point for this.

Monitoring backlinks using Backlinkseo
Analyzing domain data

Final Words

Therefore, following the aforementioned steps can help you keep a grip on and monitor your backlinks using BacklinkSEO. However, this is a continuous process, so make sure you are doing this regularly to get the best results.

You can check out these resources at BacklinkSEO to help you devise your link-building strategy.

How to Get Backlinks Automatically: Top 10 SEO Link Building Strategies in 2021

It’s no secret that link building is a strenuous process. The lion share of your SEO efforts is usually spent upon building quality links. It takes a whole lot of patience and years of hard work to create a solid backlink profile.
So, is it possible to get backlinks automatically?

gets backlinks automatically

By automatic, we refer to the methods on which you have to work the least to get backlinks. Moreover, you will soon understand that in the 10 strategies that we described, almost all of them take a lot of hard work initially.

However, once you have crossed the initial taxing stage, you will have automatic backlinks in the pipeline. Also, remember that the basic assumption of this blog is that you have quality content in the first place. So let’s get started on our top 10 proven strategies to get backlinks automatically.

get backlinks automatically text illustration

Top 10 Strategies to Get Backlinks Automatically

#1 Search For Link Roundups

Imagine sites created for the sole purpose of linking to others. Quite a dream, huh? Link roundups are simply that. A link roundup is a curated list of the best content in a particular timeframe in a specific industry. Hence, these sites are literally eager to link to you provided that you have quality content.

So, the first step is to find the link roundups that are most relevant in your industry.

How to find Relevant Link Roundups

Google the following search phrases. These strings work really well in finding the most useful link roundup website.

“The Keyword you aim for” + Link Roundup
“The Keyword you aim for” + Roundup

Other search phrases that also work fairly well are the following.

“Keyword” + Best of
“Keyword” + This Week/Month

Among tons of quality roundups, find the one that best fits you. Now, once you have found THE ONE, it’s time to pitch your content. Here is an awesome template you can use to pitch your content to the person who runs the roundup.


Hi (Insert Name)

I just got to know about your roundup website. Quality stuff you post there, mate! (the level of personalization depends on your culture and the person you are dealing with).

Well, I reached out to you, as you can imagine, because I recently posted something on (Topic Name) that might be of interest to you. (Insert the link).

Feel free to leave any feedback you might have. Anyway, keep up your good work! Take care.

(Insert your name and designation).


#2 Provide Value

You give something. You get something. Hence, find a pain point in the sites that you want to get backlinks from. Provide a specific solution as to how to fix the issues. If your solution does prove valuable, congrats! Some backlinks are on their way.

This might be the most effective way to get backlinks automatically. Here is one proven way through which you can provide value to someone and get backlinks in the process.

Broken Link Building: Help People find their Broken Links

Instead of sending out generic “please link back to me” messages, add some value in your pitch. This is where fixing broken link comes into play.

Step 1 is to download the Check My Links Google Chrome extension. Now find the most desired sites that you want to get links from. Then run the tool on the page. As you will see, the tool will highlight all the valid and broken links. Here is a random Wikipedia page that I ran my tool on.

check my links valid and broken backlinks

Now if you do find a broken link in any of the pages, checkmate! Inform the site owner about the broken link(s). And finally, offer your content as a replacement to the broken link(s).


Hi (Insert Name)

I came upon your (name of the content). To be honest, I found them really useful. Great stuff, mate! (the level of personalization depends on your culture and the person you are dealing with).

(Insert things about his/her post that you loved). However, I stumbled across some broken links. How come you never noticed? But don't worry! Here is the list.

In case you were wondering whom to link to, I have exactly what you are looking for. It would be absolutely amazing if you considered my content as a replacement for your broken links. (Insert the Link. Describe your content briefly and c

Cheers!
(Insert your name and designation)


#3 Create Original Studies

Original studies are great ways to get backlinks automatically. Anyone willing to use your original data has to link back to you. Having a unique report with original data instantly sets you apart from every other site. But words of caution: don’t do anything aimlessly.

Before you start preparing the report, answer the following questions.

The easiest way to create original data is by conducting an online survey. Other methods include sampling, questionnaires, interviews, observation, and many more. Now after you compile and publish your study, try conducting an email outreach program.

Moreover, instead of objectively posting data, craft a story based on the findings. Furthermore, you can also try email outreach programs to reach the right audiences.

Visual Elements to Back the Studies

Every blogger knows how much readers love visual elements, especially crafty infographics. Moreover, there are other things that site owners love to link to. For example:

All you gotta do it offer these resources to the relevant and potential sites you want to be linked with. These visual content will definitely help you stand out among generic blogs.

Some of my best articles on Neil Patel that have generated over a hundred backlinks are the ones where I have charts - Neil Patel

#4 Creating a Brand and Branded Content

If you have a unique strategy up your sleeve, be sure to tag it with a unique name. In other words, brand the strategy. Because people love to link to brands and branded content. For example, Dean Brian from Backlinko came up with a unique content strategy.

The basic assumption was that people always look for the best content in their niches. So Brian proposed a 3-step method to leverage your content to nourish your backlink profile. Simply put, the tallest skyscraper becomes the talk of the town. Now, truth be told, the idea is...well, simple. Why did it become the talk of the town?

Because had Brian not branded it, no sites would have paid much attention to it. But since he did brand the strategy with a unique name, The Skyscraper Technique, his links skyrocketed. The first post in which Brian coined the term, has been linked to over 9000 times!

backlinko backlinks

The only trick is to create quality branded content. Once your post gets mature, with the right outreach programs, you are sure to get backlinks automatically.

#5 Help A Reporter Out (HARO)

If you want to get backlinks automatically from others, you need to build links from authority news sites in your niche. Fortunately, this technique is very doable. Thanks to HARO, a news sourcing platform for journalists and bloggers.

Disclaimer: This strategy takes a lot of work. However, once you pass the first stage, it becomes a powerful strategy to get backlinks automatically at scale.

Step by Step Process of HARO

The first step is to register as a source. Once done, you will receive 3 emails per day from journalists with queries on specific topics. Now if there is a query that matches your profile, gotcha! All you have to do is send them your personalized pitch.

#6 Guest Blogging

If you are just starting out, guest blogging is one of the surest and safest ways to give your organic traffic an early boost. If you happen to find the guest blogs that let you link to your own site, you are in luck. However, there are some things you must keep in mind.

If you run an SEO site and write guest blogs on nutrition, your guest blogging, unfortunately, becomes of no use. However, you keep on writing quality content for top-ranked sites in your niche, those backlinks do help.

Now what to do about the blogs that don’t allow you to insert backlinks? The trick is to insert valuable links in your author’s bio wisely. Firstly inform readers about your WHATs and WHYs. Secondly, highlight the unique value you can add. And finally, cheers if you can insert multiple links to your site subtly and wisely.

Here is an example of a well-crafted author’s bio that can help your link building efforts.


<Insert Your Name> offers <Insert your unique values>. Known in the <Insert Industry Name> as <Your Nickname>, he/she has helped X people do <Insert past work references and testimonials>. When <Insert Your Name> is not busy doing <Insert what you do>, he/she does <Insert something funny and humorous>

Hit him/her up & share your thoughts at yourname@mail.com.


How to Find the Right Guest Blogs to Write for

  1. Find people in your niche who write a lot of guest blogs.
  2. Make sure their profiles match with yours.
  3. Now copy their names/URLs of the headshot they use in the blogs one by one.
  4. Then paste it in Google Search.

Tada! You will find all his/her blogs and their respective websites served on a gold platter.

#7 Creating Long-Form Content in your Niche

More and more blogs are nowadays running short on words. However, it feels like a nuisance to me and many others. In fact, I just want a one-stop blog on the topic I am looking for. Hence, this is a sure way for you to get backlinks automatically.

Here is how you can capitalize on this ongoing loophole and stand out among bloggers. Firstly, find a topic that is 24/7 trending. A topic that is going to remain useful to many people over many years. For example, personal finance, best SEO practices, etc.

Now go deep and create long-form guides containing more than 12K words and more. The bottom line is to create something that encompasses anything and everything on the topic. Such guides help are often so impactful in nature that the readers are willing to link back to it.

The trust and authority come as free brownie points. Here is an example of a long-form content by Backlinko. This content generated over 20,000 shares over the internet and even more backlinks for the company.

backlinko SEO Guide description

#8 Pre-Outreach Programs

Now suppose you have one such epoch-making content i.e. long-form content. It is sure to get a lot of social buzz. So before publishing, you might want to consider a pre-outreach program. A pre-outreach program for high-quality content, if executed properly, is one sure way to get backlinks automatically.

For example, you can reach out to authoritative .edu domains and inform them about your post. Another great way is to leverage your social media contacts. Hence, you can resort to multichannel promotion. Moreover, you can also consider warm email outreach programs for your existing contacts who previously linked to you or regularly does.

Therefore, creating a buzz and suspense around your content inspires people to read your content instantly once it goes live. And once they do, more people follow.

#9 Podcasts and Interviews

Online interviews and podcasts are the new trends in town. If you have been in your industry for a while, you perhaps get a lot of invitations for appearing in podcasts or online interviews. However, the basic assumption is that you post authoritative content.

If you do get such invitations, do not be hasty in accepting or turning them down. The sure way to channel podcast audiences to your site is to find the podcast that best matches your profile. For instance, a big chunk of Neil Patel’s backlinks come from podcasts.

#10 .Edu Resource Pages

We all know how valuable a .edu domain is. The first step is to find a reference page that best fits your site profile. You must remember that the content you produce for this resource page must be semi-formal and extremely informative. Something a university student would find relevant and useful.

Secondly, reach out to the webmaster of the resource page. 3 out every 5 .edu sites include the email address of the webmaster. In case there isn't one, reach out to the official authority with your request.

Finally, create your pitch. As said before, personalize your email, but this time in a formal manner. Be sure not to overwhelm the webmaster. Don’t insist; rather show why your content is the best fit for the resource page.

However, keep in mind that outreach campaigns to .edu domains have only a 5-10% initial success rate. Be mentally prepared because getting a backlink from a .edu domain takes hard work. Nevertheless, it absolutely pays off in the end.

Because Google values these backlinks very highly. Moreover, readers also consider your site an authoritative one. Furthermore, even one or two .edu domain can boost your SEO efforts significantly.

Final Thoughts

The link building process takes years and years. In case you are not getting overnight hits in your backlink profile, just hang in there, buddy! Like we said, creating a solid backlink profile takes insane creativity, mad meticulousness, loads of hard work, and awesome human skills.

Now we would love to hear from you as well. If you have a favorite link building strategy or any question, do let us know. And since you have come this far, it looks like you need help with your link building efforts.

So if you need a backlink monitoring tool that can help you gain control over your backlink profile or any help with your link building campaign, feel free to visit BacklinkSEO or contact us.

How To Change No-Follow To Do-Follow In WordPress

There are several ways to change a no-follow link to a do-follow link in WordPress. This article will show you the simplest method to do so using a plugin.

WordPress

The virtual world is filled with links that are interconnected to one another. Anywhere you search up online, there’s a link that leads you somewhere else. This is primarily because Google Search Engine Optimization (SEO) groomed us in that manner. It led us to believe that backlinks are crucial for a website’s ranking in search results. However, that is not entirely true. In order to have a good ranking, you need to understand how backlinks work, and the two types of backlinks that are at play.

At the same time, before we dive into how to change no-follow to do-follow in WordPress, you need to be clear about a few key terms associated with this article.

What is WordPress?

WordPress is a free and open-source content management system written in PHP and paired with a MariaDB database. In simple words, it is one of the most popular open source Content Management Systems (CMS) out there. Approximately 75 million websites use WordPress. It is free to install, upgrade, and deploy.

To know more about WordPress, you can visit this page.

In the next section of how to change no-follow to do-follow in WordPress, we’ll provide you with a brief description of a backlink.

What Is A Backlink?

A backlink is basically an incoming link from one webpage to another. Google’s search engine uses a backlink as a ranking criterion. This is because when one website attaches a link that will redirect to another website, it means they believe the content there is remarkable. A quality backlink increases a website’s ranking and exposure in search engine results.

Types of Backlinks - No-follow & Do-follow

There are primarily two types of backlinks. Only one of them is more effective than the other. Let’s take a quick look at these:

To know more about backlinks and how they work, you may read this article that explains what a backlink is and why it’s still important in this time and age.

What do No-Follow and Do-Follow Look Like?

Before you know how to change no-follow to do-follow in WordPress, you need to know what they look like. To know this, you need to take a close look at the source code of the page. This may vary from one browser to another.

To check out the source code, click on ‘Source’ from your browser’s drop-down menu. Alternately, right-click on the page you’re in to view the source from the context menu.

The attribute that defines a link as NoFollow is Rel=“nofollow” is the attribute that defines a No-follow Link.

Usually, a no-follow link looks like this:

<a rel="nofollow" href="http://ranktoday.com/" title=""> Rank Today </a>

Now, if you remove the rel=“nofollow” attribute, your link will become a do-follow link.

On the other hand, a do-follow link typically looks like this:

<a href="http://ranktoday.com/" title=""> Rank Today </a>

How To Change No-Follow To Do-Follow In WordPress

To a lot of people, dealing with source code may be unnerving. Most of us want to avoid that hassle as much as we can no matter how simple that process is. Hence, here’s how to change no-follow to do-follow in WordPress using a plugin.

First thing first, you need to install and activate a plugin called Remove Nofollow. Once you activate it, visit ‘Settings’. You’ll then find the option ‘Remove No-follow’ to set up plugin settings.

how to change no-follow to do-follow in WordPress

The first option, ‘Remove Nofollow attributes from comments’, allows you to remove no-follow from all the comments. Alternately, you can just remove no-follow from a comment author’s link. At the same time, you can remove the tick mark from both the option and do-follow all.

Whatever you decide to do, make sure you click on the ‘Update Options’ to save your changes. Afterward, you can test what changes you’ve made when you visit your website. Click on the ‘Inspect’ tool on any comment. The updated version should look something like this:

<a class="url" rel="external" href="https://blogwriters.io"> Blog Writers </a>

We really hope this article gave you the insight you needed on how to change no-follow to do-follow in WordPress. Let us know if you have any queries.