Affiliate Marketing In 2021: What Is It And How To Get Started?

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Photographer: Campaign Creators | Source: Unsplash

Waking up at an ungodly hour and driving through total gridlock to reach your office on time? Or you might have transitioned to staring at your screen for almost two-third of the day and slogging through mind-numbing emails after emails until the sweet release at five o’clock.

Sounds terrible?

What if, instead of dealing with such stress and monotony of the rat race to make a few bucks, you could earn money at any time, from anywhere- even while you sleep?

This is why affiliate marketing is still appealing in 2021.

Affiliate marketing is a renowned technique to drive sales and generate significant revenue. This tactic is extremely beneficial to both the parties- brands and affiliate marketers. You get paid every time you drive a sale, just like a commission-only sales representative.

81% of brands and 84% of publishers rely on this tactic and leverage the power of affiliate marketing to eventually generate revenue.

What Is Affiliate Marketing?

Affiliate marketing is a process by which an affiliate earns a commission for marketing another company’s or individual’s products. But the process is not limited to it. You can be both the creator and marketer and still make a profit out of it from the underlying idea of sharing revenue.

The affiliate simply looks for the product they like, promotes, and earns a percentage of the profit from each sale they make. The sales are tracked through affiliate links or backlinks from one site to another.

When someone uses your affiliate link and makes a purchase, you get a commission.

The best part of this process is that you can do it at scale. While typical salespersons only sell products from one company, or two at most, you can promote products from many different companies and earn commissions from all of them.

How Does Affiliate Marketing Work?

Affiliate marketing spreads the duties and responsibilities of product creations and marketing across parties. Hence, it manages to leverage the abilities of a variety of individuals for a more effective marketing strategy and provides contributors with a share of the profit.

There are three different parties behind this to make this work.

Product Creators and Sellers

The seller is a merchant, vendor, product creator, or retailer, working as a solo entrepreneur or for a large enterprise. Moreover, the seller doesn’t need to be actively involved in the marketing. Rather they may also be just an advertiser. The product they create and sell can be a physical object or a service.

Affiliate or Publisher

An affiliate can be either an individual or a company promoting the seller’s product in an appealing way to prospective customers. They simply market the product by persuading customers that it is beneficial for both parties and convince them to make a purchase. And if the consumer ends up buying the product, the affiliate earns a percentage of the revenue generated.

Consumer

Consumers are the main drivers of affiliate marketing. When they buy a product, the seller and the affiliate share the profits.

Sometimes consumers are told beforehand that the affiliates are receiving commissions for the sales they make. Other times, they may be completely oblivious. Either way, the consumers are the most significant part of the affiliate marketing system. And, they purchase and receive the product without being affected by the system.

Why Be An Affiliate Marketer?

Affiliate marketing may sound too good to be true, but has real benefits for both the companies and the affiliate. These include:

How To Become An Affiliate Program Seller or Creator In 4 Simple Steps

If you want to become an affiliate program seller or product creator and then make money by having affiliates sell your products, there are 4 simple steps that you can follow.

Step 1: Coming Up With A Product Idea

If you want to make money with your affiliate marketing business, conduct thorough research first. Just look at what products and services are already out there but need a little modification.

Consider how you can improve upon them, by delivering something that solves the problems with those products. Keep that in mind that you can always choose a topic you are interested in or involved in.

Step 2: Validating Your Idea

After you have come up with an idea, start validating them. Ask your followers whether or not they would buy your idea. If they respond with a yes, directly follow up with an ask to buy. And when they are interested in your product, persuade them to buy your idea. Give them a chance.

You can simply say you will create the product if you get a certain amount of orders. Once you cross the threshold and make sure people want it, start creating the product you want to sell.

Step 3: Creating The Product

There are tons of steps to follow for creating a product. Speaking from my experience, do not waste precious time and resources on creating a physical product on your first try. Rather try creating digital products.

Creating digital products is a lot easier since it just takes time and sometimes a little financial investment, but usually not more than a service fee or a one-time price for the software.

Step 4: Finding Affiliate Program Partners

It is the toughest part of all. Simply send potential partners an email, introduce yourself and your product. Then ask them if they want to partner on a sale together, where you will share revenue.

Find partners who actually have an audience that is interested in what you have to sell. Contact them and get them to cooperate on a sale together. It would be an easy pitch because it is a perfect fit. The more focused your niche is, the easier it will be to pitch to fellow sellers.

Tips To Help You Become A Successful Affiliate Marketer

Develop A Rapport

Create an audience with very specific interests at the beginning of your affiliate marketing career. This allows you to tailor your affiliate campaigns to that specific niche, improving the chance of a conversion. Rather of marketing a wide range of items, establish yourself as a specialist in one field.

Make It Personal

There will be no scarcity of products to market. You will be able to select products that you really believe in, so make sure that your campaigns concentrate on truly valuable products that people will love. You'll get an amazing conversion rate while also building the trustworthiness of your own brand.

Start Reviewing products And Services

Focus on reviewing products and services that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product or service you are promoting.

It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.

Use Multiple Sources

Instead of focusing on just an email campaign, also spend time making money with a blog, reaching out to your audience on social media, and even looking into cross-channel promotions. Test a variety of marketing strategies to see which one your audience responds to the most. Make frequent use of this technique.

Choose Campaigns With Care

No matter how good your marketing skills are, you’ll make less money on a bad product than you will on a valuable one. Take the time to study the demand for a product before promoting it. Make sure to research the seller with care before teaming up. Your time is worth a lot, and you want to be sure you’re spending it on a profitable product and a seller you can believe in.

Stay Current With Trends

There is serious competition in the affiliate marketing sphere. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created. Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.

How Do Affiliate Marketers Get Paid?

Before knowing how do affiliate marketers are getting paid, it is important to know how much money an affiliate marketer can earn?

The simple answer is: There is no such limit. It solely depends on your niche and the amount of work you put in.

According to Glassdoor’s affiliate marketing income statistics, an affiliate marketer makes $65,800 annually on average. The lowest can be $42,000 and the highest can be $83,000.

However, for a successful marketer, the potential earning is higher. Some of them even earn six to seven figures. But bear in mind that, they didn’t achieve it overnight. Their continuous hard work and determination paid off after a long time.

Now we know it is a reliable and inexpensive method of making money without the hassle of actually selling a product. But how does an affiliate get paid after linking the seller to the customer? The affiliate may get paid in several different ways, including pay per sale, pay per lead, and pay per click.

Pay per sale

In this method, the seller pays the affiliate a percentage of the sale price if the consumer responds to the affiliate marketing strategies and makes a purchase. Here, the affiliate gets the investor to invest in the product even before they are compensated.

Pay per lead

In this system, affiliates are compensated based on the conversion of leads. Here, the affiliate persuades consumers to visit the seller’s website and complete the desired action. The action can be filling out a contact form, signing up for a trial, subscribing, or downloading files.

Pay per click

In this method, the affiliate is compensated based on the increase in web traffic. The program incentivizes the affiliate after engaging consumers to the extent that they will move from the affiliate’s site to the seller’s site.

Now that you understand what affiliate marketing is, how it can benefit you, and how affiliates make their money, there’s still one more question left to answer...

Is Affiliate Marketing Worth It?

Despite a controversial reputation among those not really in the know, affiliate marketing is a totally legit way to earn an income. At the end of the day, the majority of the world’s population is internet-connected, and online sales in all categories are constantly increasing.

With the right skills and attitude, affiliate marketers can achieve levels of success ranging from reasonable to unbelievable. So, why shouldn’t you be a part of it too?

Here are a few tips for you if you want to become a successful affiliate marketer in 2021:

Final Thoughts

Affiliate marketing is an ideal solution for those looking to gain control of their own income by focusing on performance-based revenue options. Working in tandem with a seller, a motivated affiliate marketer will be able to achieve a passive income from the comfort of their home without worrying about producing their own product or service.

And when it comes to boosting your earnings with affiliate marketing, you need to robust SEO strategy. Along with this, if you are looking for a reliable backlink monitoring tool to keep tabs on your profile in real-time, BacklinkSEO is the perfect tool for you.

Create a free account on BacklinkSEO today and start growing your traffic to make more money!

Push And Pull Marketing Strategy - Know The Difference

Identify the differences between push and pull marketing, know when to use which, and learn more with a few examples from each marketing strategy.

push and pull marketing

COVID-19 has had a drastic impact on consumer behavior. Workplaces have gone remote and many workers are now following the work-from-home suit. Provided how unstable the current business environment is, the right kind of content marketing and branding has never been more important.

Marketing techniques usually fall into one of the two categories: push and pull. To understand which of these strategies to implement in your business, you need to have a vivid idea of what these terms mean. This article aims to break down the push and pull marketing strategies to help you understand them in detail.

What is Push Marketing?

Push marketing is a marketing strategy wherein a business attempts to take its products to the customers. The word push comes from the notion that marketers are trying to push their products and services towards their consumers.

A push strategy involves “pushing” the product through marketing channels to final consumers. The producer directs its marketing activities towards channel members. This induces the channel members to carry the product and promote it to final consumers.

Overall, a push marketing strategy is a marketing approach that involves the use of aggressive marketing promotion. This tactic specifically aims wholesalers and retailers. The aim of push marketing is to promote the product to distribution intermediaries. In turn, these intermediary bodies will sell it to the customers, thus pushing it onto the people.

Example

Push marketing initiates demand with a top-down approach of sorts. This implies that the customer is not really looking for your brand or your product. Rather, you, as a marketer, are pushing it towards them.

For example, John Deere does very little promoting of its lawnmowers, garden tractors, and other residential consumer products to final consumers. Instead, John Deere’s sales force works with Lowe’s, The Home Depot, independent dealers, and other channel members, who in turn push John Deere products to final consumers.

Therefore, activities such as a mass media campaign or an advertising campaign on social media or any other technique that make the customers see your brand while they’re doing something else is push marketing.

What is Pull Marketing?

With the help of technology, today’s consumers are avid online researchers. Before buying a product, they read reviews, watch videos, and ask online friends for suggestions. Pull marketing gives you a scope to attract consumers looking for answers you provide. When a prospect finds an article, an eBook, or a blog about a product they want to know more about, pull marketing is at work.

So, pull marketing is basically the opposite of push marketing. This marketing strategy “pulls” prospects and customers towards your website or social media page. Simply put, pull marketing is equal parts science and art. It is a tactical practice of attracting consumers to your product.

Therefore, pull marketing is a promotion strategy that calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product. This in turn creates a demand vacuum that “pulls” the product through the channel.

Example

Using a pull strategy, the producer directs its marketing activities towards final consumers to induce them to buy the product. These marketing activities primarily consist of advertising, consumer promotion, and direct and digital media.

For example, Unilever promotes its Axe grooming products directly to its young male target market using TV and print ads, web and social media brand sites, and other channels.

If the pull strategy is effective, consumers will then demand the brand from retailers such as CVS, Walgreens, or Walmart, which will in turn demand it from Unilever. Thus, under a pull strategy, consumer demand “pulls” the product through the channels.

Simply put, pull marketing initiates demand at a bottom-up level. It is a marketing tactic that displays the product when consumers are seeking it.

6 Difference Between Push And Pull Marketing

Push and pull marketing have a vast difference in concept and implementation. Some of the key differences lie in the following aspects.

Concept

The core concepts of push and pull marketing are opposite to each other. Since it pushes marketing out to potential customers, push marketing is also known as outbound marketing. In this marketing tactic, you're looking for prospective consumers, and they're coming to you when they’re interested.

On the other hand, pull marketing is also known as inbound marketing. The term “inbound” means that your marketing efforts cause prospects to find you when they have an interest. They come to you for answers.

Strategy

Push and pull marketing also differ in strategy. A push strategy is about generating methods to place a product or service offer before its potential consumers. This strategy often involves different types of paid advertisements including TV ads, radio announcements, and direct mail.

On the contrary, pull marketing makes it easier for knowledgeable buyers to find you. It focuses on spreading awareness, educating the mass, increasing brand visibility, and generating a lead.

Channels

Push marketing is mostly initiated offline. Direct mail is a good example of offline marketing. Push marketing often drives potential customers to a physical location, a website, or an inbound phone number. A promotional offer sent via email offer is another instance of how ‘push marketing’ drives consumers to a store or a website.

On the contrary, pull marketing is mostly an exclusively web-based method. In this case, you create online content that is designed to take prospects to a unique website or a landing page.

Implementation

Push and pull marketing also differ in application. We’ll show you a few examples to understand this concept.

Example 1: SEO & Direct Response Print

In pull marketing, you prioritize on Search Engine Optimization and use keywords on your website that are pertinent to your product. A buyer can find your site online, call you, and place an order.

In the case of push marketing, you run a Direct Response Print that offers a free trial for your product. The responder either calls to place an order or visit a landing page.

Example 2: Social Media And Direct Mail

Pull marketing works like this. Imagine you’re a seller. You post a 30% off promotional offer on your Facebook and Instagram page. One of your consumers sees it and shares it with a friend. Then, they both download the coupon on their phone and go to your website to purchase your product.

Push marketing works differently. You mail your target group a limited edition 20% off coupon. The respondent will go online to purchase the coupon and then use the code they find on the postcard. Otherwise, they will directly call you to purchase the product.

Engagement

You can make push marketing work really well if you do it right. For example, sending customized mail to individuals using customer data can make them feel really special. It also drives them to take action sooner.

Since the prospect shows interest and takes action first, pull marketing generally enjoys a higher level of engagement. That being said, you should also keep in mind that pull marketing can fail if your content doesn’t cater to your consumer needs.

Price Difference

Push and pull marketing also differ substantially in terms of expense. For instance:

5 Pull Marketing Content Types

After knowing all about push and pull marketing, you’d perhaps like an in-depth view. So, here are a few instances of pull marketing content you can use for an effective marketing journey.

Design Optimized Content for Discovery

You can design blog posts, informational guides, and general interest ebooks to educate your audience on a particular topic. This is an intuitive way to attract new customers searching for resources on something specific.

Guest Post on Relevant Websites

Guest posting is a brilliant way to catch the attention of a new audience. Always remember that the aim of pull marketing is to pull them towards your brand. So, do not focus on making a sale right then and there.

The purpose here is not to get a link. It’s to gain an audience and a potential customer. To know more about backlinks and guest blogging, you can read this article on what is a backlink.

Co-Create Content

A co-created content can be anything ranging from an e-book, a blog post, videos, or even a webinar. The advantage of co-authoring a content is that you have someone by your side to do all the promotion to their audience. Make sure you choose your partner wisely. Team up with someone who is not a competitor but has an audience similar to yours.

Engage in FAQs And Q/As

Being aware of your surroundings and search insights can help you discover amazing opportunities to educate your customers. You can also provide them with credible and helpful sources of information.

Create Engaging Social Content

High-quality social content is an effective way to pull marketing. Remember to include specific key phrases and hashtags that optimized for discovery.

This can not only bring you in front of a new audience but also help you to establish thought leadership. It implies that you are up-to-date with the newest trends and lets you engage with your consumers.

Integrating The Promotional Mix

Some industrial-goods companies use only push strategies; likewise, some direct marketing companies use only pull strategies. However, most large companies use some combination of both.

For example, Unilever spends $8 billion worldwide each year on consumer marketing and sales promotions to create brand preference and pull customers into stores that carry its products. At the same time, it uses its own and distributors’ sales forces and trade promotions to push its brands through the channels so that they will be available on store shelves when consumers come calling.

Additionally, companies consider several factors when designing their promotion mix strategies, including the type of product and market. For example, the importance of different promotion tools varies between consumer and business markets. Business-to-consumer companies usually pull more. They put more of their funds into advertising, followed by sales promotion, personal selling, and then public relations.

In contrast, business-to-business marketers tend to push more. They put more of their funds into personal selling, followed by sales promotion, advertising, and public relations.

Balance Is Key

With the advent of technology, the difference between push and pull marketing has become less significant. In fact, what used to be definitive rules in the past have now become blurred.

For example, in the past, a company needed to spend millions of dollars in mass media campaigns to push their product to customers only to build its brand image.

Today, with targeted ads or online campaigns through search engines, it has become possible to reach a large number of people who are actually looking for a product or service.

Hence, both push and pull strategies aim to generate demand.

Now, brand and conversion are deeply interrelated in the real world. A more renowned brand might indicate better conversion. Therefore, focusing on both push and pull strategy is important for any brand. Successful marketers look at the strength of each approach and often combine them.

For example, you need a push strategy to reach out to prospects who might not have heard of your brand. Push marketing is also needed for communicating with qualified leads as well as existing customers to increase sales. On the other hand, you need a pull strategy to attract those in the buying stage. These individuals are searching for your product or service. In this case, you need to promote your business as an opinion leader.

As a result, you need a mixture of both push and pull strategy for successful marketing and building a tight relationship with your consumer.

This article was aimed to give you a comprehensive idea about push and pull marketing. We sincerely hope this was a useful read through which you got a thorough idea of both the tactics. Let us know your two cents on this!