Backlink Checker: 9 Tools To Check Backlinks in 2021

Much has changed in the world of SEO in the last few years, but one thing has remained constant - backlinks.

However, the number of backlinks to your site isn’t a crucial ranking factor anymore. Instead, the quality of the backlinks your site receives plays a key role in improving search rankings. This is why you need a great backlink checker to ensure that you’re monitoring the quality and quantity of backlinks that you’re getting.

Last year, Google's Penguin algorithm upgrade devalued low-quality links and eliminated all private blog networks. This makes it more important for you to keep your backlink profile as flawless as possible.

But finding the right backlink checker isn’t easy.

There are hundreds of tools available in the market, and distinguishing between the good and bad can be tricky.

If you're struggling with choosing the perfect backlink checker for your site, you're just in the right place. In this article, we’re sharing 9 of the leading online backlink checker tools that you can use to keep tabs on the quality and quantity of backlinks received by your website.

But before starting the hunt for the perfect backlink checker, you need to know why it is important to do so.

Why Do You Need Backlink Checker Tools?

In simple terms, a backlink is a link created when a page on one website links to another.

If someone links to a page on your site, it means you have a backlink from that website. On the other hand, if you link to another website from a page on your site, then they will have a backlink from your site.

Backlinks are considered one of the essential factors in achieving a high page ranking and higher keyword ranking. However, as time passed, Google devalued the importance of backlinks and incorporated new signals to rank a page.

Backlinks are often classified into two types: dofollow links and nofollow links.

When we start creating backlinks, we normally focus on dofollow links. We monitor the number of backlinks we have created for our site using backlink checker tools. A large number of backlinks greatly aids in enhancing our site's domain authority and its Moz rank.

The following are some free online backlink checker tools that you can use in 2021 to see all your website's inbound backlinks.

Some provide elaborate statistics, while others merely provide the number of backlinks, but none of them demand registration or sign up, making the process quick and simple!

You can choose the one that fits your requirements.

9 Best Backlink Checkers To Stay On Top Of Your Backlink Profile

1. BacklinkSEO

BacklinkSEO is a freemium tool that gives you access to a range of useful free features. It is one of those “must-have tools” if you’re looking to rank at the top of Google search results.

When it comes to boosting search rankings, you need a dedicated and trustworthy backlink checker that provides dependable results, making BacklinkSEO just the right choice!

Backlink Checker - BacklinkSEO
Source: BacklinkSEO

BacklinkSEO helps you automate your backlinks and monitor your backlink profile.

By creating your first campaign, you can monitor your website's backlinks, track keywords while also keeping an eye on the competitors’ sites. Here is an example of how you can find the necessary information.

backlinkseo backlink check
Source: BacklinkSEO

BacklinkSEO allows you to see several backlinks. Such as:

You can, however, add custom backlinks manually that you believe were not crawled. This can happen if you recently published some guest pieces or received links through any outreach campaigns. BacklinkSEO displays the last time the website was checked, which will let you decide whether you need to add backlinks manually.

Besides, if you'd like to add a comment to your backlinks, such as "new blog," you can do so. The next time you need to see all of your links from new blog posts, simply search the word to bring up all relevant backlinks.

You can also detect spam links and collect competitor information after deeper research.

You can, for instance, see who is linking to your competitors' websites but not to yours. You can also use visualizations to observe trends in the number of visitors to your website.

Another amazing fact about this backlink checker is that it will automatically send you alerts whenever there’s a change in your backlink profile.

You can also create outreach campaigns using BacklinkSEO. Not only can you check your backlinks, but you can also get assistance in creating new ones!

To get started with BacklinkSEO, simply signup for a free account. However, to access all the updated features, you’ll have to upgrade your account. The fees range from $10 to $99 per month.

Altogether, BacklinkSEO is the ideal backlink checker, allowing you to thoroughly analyze your backlink profile regardless of whether you choose the subscription service or just the free resources. And they've been working on some interesting new tools too!

2. SEMrush

SEMrush, with its new features, is quickly becoming a powerful SEO tool.

It is not limited to a backlink checker tool. It is a full package of SEO tools that you might possibly require.

SEMrush provides a large database that is updated daily, allowing you to examine the condition of your website's backlinks precisely.

Here's a sneak peek!

Backlink Checker - SEMrush
Source: SEMrush

You can also learn more about the country from where you are generating the most links.

You can use SEMrush to:

It’s also a freemium tool like BacklinkSEO. Their prices range from $199 to $449 per month, but you can try the free service for 30 days.

3. LinkMiner

If you're looking for opportunities through backlink analysis, you'll enjoy LinkMiner. It doesn’t have a free service; however, it offers a 10-day free trial period.

Backlink Checker - LinkMiner

Here are a few simple things you can do using LinkMiner:

The charges range from $49 to 129$ per month, but you can save a lot by billing annually. LinkMiner can be a good choice as it uses Citation Flow, Trust Flow, and several other well-established metrics. Their Majestic historical and fresh index makes them one of the top backlink checkers in the market.

4. Ahrefs

Ahrefs free backlink checker assists you in getting more backlinks by revealing how your competitors perform in organic and paid searches. This will help you to counteract their techniques and get high-quality backlinks, leading to significant improvements.

Backlink Checker - Ahrefs
Source: Ahrefs

You can use the backlink checker of Ahrefs to check the number of referring domains and backlinks to your website, as well as the domain rating (DR), URL rating (UR), and Ahrefs rating for each of them.

Metrics such as DR and UR are useful since they provide information about the strength and popularity of a specific backlink.

Furthermore, utilizing the graphics provided by Ahrefs, you can analyze any trends in the growth of backlinks to your site.

You can use Ahrefs backlink checker to:

Using this free tool, you can see the top 100 backlinks to any domain or webpage. You can also create an account and receive a thorough backlink analysis and an anchor text analysis of your website.

If you face problems with bad SEO ranking after the Penguin update, this will be a life-saving tool for your site. You can get all the link data and a breakdown of anchor text referring to your site.

5. BuzzSumo

BuzzSumo is one of the top content marketing tools. They have both free and paid versions. The pro version now includes the ability to check links to your site or any particular page. You can also export Existing links into.csv or Excel format.

Backlink Checker - BuzzSumo
Source: BuzzSumo

With BuzzSumo sends you alerts about almost every little change. They will send alerts about:

BuzzSumo is quite popular among marketers, with its pricing plan ranging from $99 to $299 per month. To test the app and know more about it, you can use the free version for 30 days.

6. Moz Link Explorer

Moz Link Explorer, previously known as Open Site Explorer, is one of the most recognizable and widely used among the mentioned backlink checkers in this article.

Backlink Checker - Moz Link Explorer
Source: Moz Link Explorer

Using this tool, you can identify how many inbound links are created, or you have generated from other websites. You can also check the following things using this tool:

You can also download specific information about your backlinks as a CSV file for further analysis.

Moz also uses visualizations to demonstrate data trends. You can see the number of links that have been discovered and lost over time, as well as the net change in the number of links.

You may also monitor whether your website's domain authority, page authority, and the number of linking domains are increasing or decreasing. You can also use a chart that shows the proportion of do-follow and no-follow external links and the proportion of do-follow and no-follow backlinks.

Aside from that, Moz displays a useful chart that lists all of your connecting domains in order by domain authority. A quick glimpse at this chart can inform you how many backlinks you've received from highly authoritative domains that have aided your page's ranks.

Moz’s link explorer is a free tool, and they offer many other free tools and services. For the premium account, it starts charging from $99 per month. And you can also avail the trial period for 30 days for FREE!

7. SEO SpyGlass

SEO SpyGlass delivers a fully-featured dashboard for backlink monitoring and control.

Backlink Checker - SEO SpyGlass
Source: SEO SpyGlass

SpyGlass, unlike many other free backlink checkers, allows you to sort and filter the identified backlink data using any of the following parameters:

The number of free backlinks you can check is restricted to 1,100 per domain, but the number of domains you can check is infinite. This allows you to research both your own and competitor websites.

If you need more information, you can connect SEO SpyGlass to Google Search Console and Google Analytics. This will let you gather backlink data from Google tools, import it into SEO SpyGlass, and process the data using the SEO SpyGlass dashboard.

The best part about this? You can do all these for free!

8. Google Search Console

Google Search Console is a completely free backlink checker offered by Google itself, which comes with a large data limitation and restricted backlink analyzing options.

It is absolutely free. However, you may only use it to monitor the websites you own. Once your ownership gets verified, you will have access to a number of site quality dashboards; one is a list of backlinks pulled directly from Google's index.

You can only see the top 1,000 results no matter how long the list is. There are no extra metrics or analytic tools available on the site. However, you are free to export the data and examine it with other tools.

Google Search Console can help you to:

One peculiarity of Search Console is that its backlink lists are typically shorter than those of other backlink checkers. That's because Search Console filters out low-quality backlinks and only considers the ones that count. This sort of filtering means you can't use the tool to detect and delete spammy backlinks from your profile.

On the plus side, it also means you'll get a unique set of backlinks that you can't get from the other tools.

9. Seobility

Seobility is another widely used free backlink checker.

Backlink Checker - Seobility
Source: SEObility

It allows you three backlink checks each day and restricts the number of backlinks you can view per search to 400. The list of backlinks is arranged from highest to lowest link rating, so even though the number of links you may check is restricted, you will see the best ones.

The links are accompanied by a number of additional parameters, such as:

You can also get a quick overview of the general backlink profile at the top of the page of Seobility. The overview contains the total backlink count, domain rating, and the number of referring domains.

Final Words

Maintaining and continuously monitoring your backlink profile is critical if you want your site to rank high and receive a lot of organic search traffic. Since it is so vital, you need a trustable and dependable tool to assist you. We tried and tested the above-mentioned tools, and we recommend you try the free versions as well.

Have you decided which one to choose? Or are you still confused?

Reach us anytime, and we will be more than happy to help you out. Create a free account on BacklinkSEO today and stay on top of your backlink profile in real-time!

A Complete Guide to Monitoring Backlinks Using BacklinkSEO

Google’s dynamic algorithm when it comes to ranking websites on the SERPs remains a mystery. However, the right mix of relevant content, right keywords, and strong backlinks can help you climb up the ranking ladder. Moz carried out a search ranking factor study where it interviewed a substantial number of marketing experts. All of them said backlinks are the no.1 influencing factor affecting Google’s rankings. In this article, we will talk about backlinks and walk you through the process of monitoring them using BacklinkSEO. Besides being a backlink monitoring tool, it also helps you to plan and implement your link-building strategy.

If you already have background knowledge on backlinks, you may skip the first section and go straight to our tutorial on monitoring backlinks using BacklinkSEO

monitoring backlinks

What are backlinks?

Put simply, backlinks are when one website links to another. An example of a backlink would be if Joe, who has a popular food blogging website, links to a multi-cuisine restaurant in the city when he writes a blog review. The link in Joe’s blog is a backlink to the restaurant’s website.

Types of backlinks

There are mainly two types of backlinks: no-follow and do-follow.

A no-follow backlink has a no-follow tag and carries less value than a do-follow backlink. According to WordStream, no-follow links do not increase your PageRank and its placement in the SERPs.

On the other hand, do-follow links can directly affect search engine rankings, which is why it is so highly sought after. Think of a do-follow backlink as a recommendation given from one site to another and a no-follow backlink as ‘Yeah, I know that organization but I haven’t really worked with them much, so I don’t know but I think they are good’.

So, should you focus your efforts on building just do-follow links?

It is a good idea to have a diversified backlink profile, i.e. a good mix of do-follow and no-follow links. You see, Google does not look at all do-follow links the same way. Not all of them will help improve your PageRank. If there are too many backlinks from the same domain, Google could look at it as spammy and give negative brownie points to your website. No-follow links can bring referral traffic to your website and are actually easier to get than do-follow links.

According to Neil Patel, when analyzing your backlinks, Google looks at:

  1. The number of backlinks
  2. How many you are getting overtime (Because it should be natural; Google would interpret a sudden spike in the number of backlinks as you paying for those links and Google does not like that)
  3. The relevancy of the websites to each other
  4. Domain authority (Domain authority is based on a website’s ranking in the SERPs. BBC and Huffington Post are examples of websites with high domain authority. Getting a backlink from these websites, for relevant content of course, is akin to hitting a jackpot)

Why is monitoring backlinks important?

If you don’t monitor your backlinks consistently, spammy backlinks can make their way into your backlink profile, resulting in a negative impact on your SEO. For example, while using the SEO services of a digital marketing agency, you might end up paying for them creating spammy backlinks to your website. Are you aware of this? If not, then that could be something you would want to look into. This is because Google’s penguin algorithm scans websites to identify spammy link structures, which may lead to penalization if you haven’t exercised due diligence when choosing a digital marketing agency.

Using a backlink monitoring tool such as BacklinkSEO can help you avoid misuse of your digital marketing budget by enabling you to check which links are do-follow, no-follow, sponsored and lost, etc. You also get a list of the domains from where your backlinks are coming in. So, if you see foreign language, adult sites, terms like gambling, websites using abusive language, and websites irrelevant to your niche, you need to get rid of them to prevent hampering your reputation.

Your competitors may resort to unethical ways of climbing up the SERPs by spamming your site through, for example, user-generated spam. If you are monitoring your backlinks regularly, you will be able to act before Google penalizes you. In addition, this process will enable you to identify reviews and complaints about your website so that you can understand what value these links are generating.

Check out this comprehensive article from BacklinkSEO on backlinks and why they are important from Backlinkseo to learn more.

Without further ado, let's look at the process of monitoring backlinks using BacklinkSEO.

Monitoring backlinks using Backlinkseo: a step-by-step guide

Step 1: Creating an account

First off, you will need to have an account on Backlinkseo. You will be required to sign up using your company’s or your own email address and name. Click on ‘Get Started’ to create an account.

Monitoring backlinks using Backlinkseo
Creating an account

Step 2: Adding domains

After you log in, the ‘Add a Domain’ option will appear. You will have to input the web address here.

Monitoring backlinks using Backlinkseo
Adding domains

If you want to add additional domains, click on the ‘New Project’ icon located at the top right corner of the page:

monitoring backlinks using Backlinkseo
Adding additional domains

Step 3: Finding backlinks

Once you enter your domain, you’ll be asked if you want to use the BacklinkCrawler to find backlinks. Enter yes, and it will start finding backlinks for you.

Monitoring backlinks using Backlinkseo
Finding backlinks

Step 4: Connecting Google Analytics

Next, you will be asked to link your Google Analytics and Search Console account to import data regarding your web analytics so that BacklinkSEO can arrange important information such as click-through rates and other metrics that will give you an analytical view to your backlink profile, all in one place. Click, ‘Sync Now’. Then, choose your Google Analytics and Search Console account.

Monitoring backlinks using Backlinkseo
Connecting Google Analytics

Step 5: Adding backlinks

Next, this box will appear. If you already have a list of websites linking to yours, you can add them here. Also, if you feel that some backlinks are missing from the list of backlinks drawn up by BacklinkSEO, but you are aware that the websites are linking back to you, this option comes in handy. Then, you’ll be asked if you want to start the backlink crawling process. Click yes, then proceed.

Monitoring backlinks using Backlinkseo
Adding backlinks

The system will then crawl all the links on the pages in the list.

monitoring backlinks using Backlinkseo

It is going to identify the following:

You can also choose how often you want the system to crawl your links so that you have an updated list. In the example above, it is set to 3 days.

Step 6: Discovering Search Insights

This is divided into several sections. Here you can find analytics data on your website and backlinks. This data is key to monitoring your backlinks via BacklinkSEO.

Search Insights

Click on ‘Overview’ to navigate to your search insights. Here you will find your page view trends and how many referring domains (websites from which your web page has one or more backlinks), active links, lost links, etc. you have.

Monitoring backlinks using Backlinkseo
Search Insigh

Adding notes

You can also add notes here to any backlink that may be of interest to those who are building or buying backlinks, such as the one below. However, do note that the practice of buying backlinks is not a sustainable measure to improve your rankings in the SERPs.

Monitoring backlinks using Backlinkseo
Adding notes

Search Coverage

The Search Coverage feature takes in data from your search console and simplifies it for you to understand. You will be able to see how many clicks you receive, your CTR, number of impressions, and your overall position for different search terms. It will find these data for all the search terms that have been found. This will allow you to take steps to improve your content in the necessary areas.

Monitoring backlinks using Backlinkseo
Search Coverage

In the example below, the click-through rate is below 1% while impressions are higher relatively. This means a lot of people are seeing it, but not clicking on it. The page that is coming up for this search term needs to be improved drastically, perhaps by changing the heading. Hence, this feature gives you a bird’s eye view of which content you can improve on without having to create new ones to improve your metrics.

Monitoring backlinks using Backlinkseo

Keywords

Using the Keyword feature, you can find out more about your keywords and understand the amount of traffic different each keyword is bringing.

Monitoring backlinks using Backlinkseo
Keywords

Landing Pages

The Landing Pages feature allows you to find out the number of total users and new users of your landing pages. A Landing page is a page that your visitors see when they click on your site in the SERPs. You can also find out the bounce rate and take necessary steps accordingly. Bounce rate is defined as the percentage of visitors to a particular page who navigate away from the site after viewing only one page.

However, exercise caution when analyzing the bounce rate because sometimes, the bounce rate can be a conversion and Google just does not really understand that. Anytime a user either goes away from that page to another page, Google counts that into its bounce rate. So, you need to have other metrics in place alongside to identify which are bounces and which are not. The Landing Page gives you a really good starting point to do that.

Monitoring backlinks using Backlinkseo
Landing Pages

Step 7: Finding top pages

In this section, you can find all the pages ranked in terms of the number of backlinks they have. For each backlink, you will find the Anchor (the clickable text in a hyperlink), the domain authority (DA), and the page authority (PA) and therefore, be more informed about the quality of the backlinks. Low-quality backlinks do not really help with rankings and could even lead to penalization. So, this feature enables you to keep a track of that.

Monitoring backlinks using Backlinkseo
Top Pages

Step 8: Analysing Domain Data

Domain data is basically a spread of all the referring domain and domain types. Too many backlinks coming in from the same domain could be interpreted as spammy by Google, so this feature acts as a reference point for this.

Monitoring backlinks using Backlinkseo
Analyzing domain data

Final Words

Therefore, following the aforementioned steps can help you keep a grip on and monitor your backlinks using BacklinkSEO. However, this is a continuous process, so make sure you are doing this regularly to get the best results.

You can check out these resources at BacklinkSEO to help you devise your link-building strategy.